Call me a voyeur, but I love discovering what people are searching for, buying, and coveting. I've already delved into statistics about the most valuable jewelry items, the most googled items Meghan Markle and Kate Middleton have worn, and the most searched-for underwear brand. For this story, I did a little experiment to find out people's burning fashion questions.
In Brightedge, a search engine optimization platform, I typed in the words "how to wear" and then looked for the keywords with the highest monthly search volume. As it turns out, the people of the internet are befuddled about scarves. The phrase "how to wear scarves" has 18,100 searches per month, beating out every other "how to wear" query. Scroll down to find out the other fashion questions people are googling and read our answers for each.
How to Wear a Scarf
Drape the scarf around your neck, leaving one end longer than the other. Wrap the long end around your neck twice. Knot the ends, and tuck any remaining material either under the scarf or inside your shirt.
Tory Burch Floral Silk Square Scarf ($98)
Choose a printed silk square scarf for this look. Fold it in half diagonally to create a triangle, and then tie it together at the nape of your neck. It never hurts to do a double knot to make sure it stays in place.
Treasure & Bond Sandwash Square Silk Scarf ($49)
This one's a no-brainer. Let one side of the scarf fall over your back like the nonchalant street style star you are. Bonus points if it's a cozy plaid version for fall and winter.
H&M Plaid Scarf ($15)
Here's official proof that simply throwing a scarf around your neck can look chic. Emulate this model and choose a brightly colored scarf to add oomph to an otherwise neutral outfit.
H&M Scarf with Fringe ($13)
How to Wear a Beanie
Push your beanie so it sits just above your hairline. If you have bangs, this is the perfect option for showing them off and avoiding dreaded hat hair. Bonus points if you team your beanie with an oversize jacket and Vans Old Skool sneakers.
BP. Cuff Beanie ($19)
Another option is to wear your beanie mid-forehead. This is an easier-to-wear option than the first since your beanie is less likely to slip off.
L.L. Bean Katahdin Pom Hat ($30)
Last but not least, you can pull your beanie all the way to your eyebrows for maximum coziness. All the better if it matches your sweater.
UO Marled Knit Fisherman Beanie ($24)
How to Wear a Bandana
Fold your bandana in half to form a triangle. Then, starting at the long end, fold the bandana down to create a three- or four-inch rectangle-like fold. Keep this width and continue folding until you reach the point. Wrap the bandana around your neck and tie the ends in a knot on the side. If you have a larger bandana, you may need to wrap it around your neck twice before knotting.
Madewell Washed Bandana ($13)
First, secure your ponytail or bun with a hair tie. Fold your bandana in half to create a triangle. Starting at the long end, fold the bandana again, this time to create a rectangle-like fold two inches wide. Keep this width and continue folding until you reach the point. Wrap the bandana around your ponytail and tie in a knot.
Madewell Bandana ($13)
Fold your bandana in half to create a triangle. Starting at the long end, fold the bandana again, this time to create a rectangle-like fold two-inches wide. Tie the scarf ends around the base of your neck in a double-knot, leaving the triangle part in front.
Kilometre Paris All Over the World Embroidered Cotton Bandana ($97)
This article originally appeared on Who What Wear
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