Aniview customers will now be able to run advertisements across applications, web browsers, and CTV/OTT empowering both digital advertisers and publishers alike with the tools they need for effective campaigns
Aniview (https://www.aniview.com/), a leading provider of holistic end-to-end ad-serving solutions for publishers, unveils the launch of Software Development Kit (SDK) capabilities on its transparent monetization platform for video-content management. The SDK technology empowers publishers for additional advertisements within native mobile applications to increase revenues on both IOS and Android devices.
More than three billion people use smartphones worldwide, and that number is expected to rapidly grow in the years to come. As people continue to use and buy iPhones and Androids, marketers and advertisers need to make sure they are able to reach these consumers. Tablets and smartphones are becoming more sophisticated and there is less of a need for laptop and desktop computers. Both devices use native applications, and with Aniview’s new SDK technology, advertisers can better target the ever-growing number of consumers, while publishers and app developers can gain additional revenue streams.
The native SDK will support both Video Ad Serving Template (VAST) and Video Player Ad Interface (VPAID), which empowers advertisers to serve rich media and interactive ads to users. The technology supports all different kinds of formats on native applications, with a holistic approach. The best part of the Aniview SDK is that it is part of the app’s workflow and does not impact user experience. .
Aniview’s customers are now able to manage their SDK ads remotely through the Aniview platform. The user-friendly technology offers publishers a different set of tools such as transitions, animations, and scrolling options. Aniview has several user-experience templates from which its customers can choose. Users can either leverage Aniview’s off-the-shelf technology for easy ad integration or develop the template themselves.
The Aniview platform includes a proprietary and patented video-ad player, mobile apps SDK, PreBid Server, seamless header-bidding integration, high-performance Ad Server, marketplace, SSAI, and CTV/OTT dynamic auction.
"We are very excited about this new SDK technology because it is something different from any other traditional SDK’s. The SDK opens additional placements that were not being used which, in favor, vastly boosts revenues for publishers, while generating new engagement methods for advertisers," says Alon Carmel, CEO of Aniview. "Now, our platform is available across all different digital platforms on the market."
Founded in 2013, Aniview provides a full ecosystem for managing video and video advertisements through its patented technology. Our goal is to change the video advertising landscape and have premium publishers, networks, and advertisers globally use our suite of products and enjoy an end-to-end solution. Our offering includes a reliable platform for video hosting and monetization (made up of an Adserver, Players, SDK and Marketplace) which allows our partners to widen the reach of their services with versatile and customizable marketing tools that suit their business needs. For more info https://www.aniview.com/
View source version on businesswire.com: https://www.businesswire.com/news/home/20210518005633/en/
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