On Tuesday, Amazon accidentally emailed customers that an item from their “baby registry” has been purchased and was “on its way.” The email was sent to an undisclosed number of customers, many of whom don’t have registries and aren’t pregnant, including women with infertility.
Amazon has since apologized for “any confusion this may have caused,” however, women with infertility, many of whom received the erroneous email, feel the retail giant doesn’t understand the pain its email has stirred up.
— krista moll (@keetots) September 19, 2017
— Roses Thornes (@RosesThornes) September 20, 2017
— Katie (@mkaties1) September 20, 2017
According to the national infertility organization Resolve, infertility affects 10 percent of the population. For people living with infertility, the pain of not being able to conceive is often devastating.
“Infertility treatment is more than just a physical issue. It’s also mental and financial,” Mary Kate McKenna Battles, who received an email from Amazon and is currently undergoing treatment for infertility, told The Mighty. “It takes over every corner of your life, and things like the Amazon debacle just add to the chaos.”
— Meg D (@megdecker99) September 20, 2017
— Cristina Robinson (@LovelyGeek) September 20, 2017
@Amazon I am disappointed in you. As someone who struggles with infertility, your email was incrediably hurtful. Do better. Be better.
— Brandi Sestak (@brandisestak) September 20, 2017
In a tweet at Amazon, Battles shared, “Not cool, @amazon. Unless my fertility meds can be on my ‘baby registry’ then this is a cruel, cruel accident.” At the time she received the email, Battles said she and her husband were looking up prices for fertility medications.
“Because infertility medicines are so expensive, you shop for them kind of in a way that you would shop for cheaper notebooks on Amazon,” she said, explaining why she paired her email from Amazon with the prices of her infertility medication. “I never thought [the email] was malicious, obviously accidents happen. But, you know, it’s a bummer when you’re going through this and you only wish you could have an Amazon baby registry.”