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Amazon Presidents' Day Sale: I test beauty products for a living and here are the under-$25 products I'm grabbing

The best Presidents' Day beauty deals — from a $3 anti-aging device to a best-in-class concealer, Burt's Bees serum and a trick for thicker hair.

Burt's Bees serum, beauty blenders, a jade roller. NYX concealer
Amazon's Presidents' Day sale includes killer deals on everything from anti-aging devices to NYX's best-in-class concealer. (Amazon)

Mid-February is upon us and you know what that means: a cozy, wintry Monday off and a bit of extra time to cash in on all the truly good Presidents' Day deals. Today Amazon has some stellar beauty items marked down to a fraction of what you'd normally pay, but, as with most sales, it helps to know what you're looking for and where to look. Over the course of the past year, I've tested hundreds of makeup and skin-care products and done a deep dive on everything from the very best concealers to the most nourishing shampoos.

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I've scoured all 23 pages of the Amazon Presidents' Day beauty sale to find the best deals on the kinds of must-have products that actually live up to the hype. Here are my picks.


When used consistently, this jade roller and gua sha-tool set is meant to improve blood circulation in the face, reduce puffiness and the appearance of fine lines while tightening skin overall. For less than the price of a latte and with tens of thousands of 5-star reviews — and famous fans like Courteney Cox — it's definitely worth a try. 

Save $13 with code
$3 at Amazon

Earlier this year, I tried approximately 100 different concealers to round up our Best Concealers of 2024 — NYX was near the top of the list with a combination of killer coverage, non-creasy texture, added hydration and an ultra-affordable price. It's on sale today for $8 to $11, depending on your chosen shade, which is an incredible bargain on makeup that holds its own against even the priciest luxury brands.  

$10 at Amazon
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$12 at Walmart$12 at Macy's

Foot calluses are not only gross looking, they can be painful, throw off our gait and even lead to poor-fitting shoes and, ultimately, back problems. Eradicate them quickly with this extra-effective, super-cute, easy-to-hold callus file which sands down tough skin patches and renders even the roughest feet soft and smooth. 

$15 at Amazon

These eye gels are among the most popular for reducing undereye puffiness and making the orbital area appear smooth and brighter overall. They come in packs of 15 and, right now, are approximately 67 cents a set, an insanely good deal. 

$10 at Amazon

An excellent starter serum packed with an array of antioxidants (including skin-soothing green tea) and designed to protect from common air pollutants and even the damaging effects of blue light. Pair with a vitamin C powder for a potent night treatment or layer under your favorite sunscreen during the day.

$18 at Amazon
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$22 at Burt's Bees

I love using an ice roller on puffy, post-sleep eyes and to wake up my face on mornings when I need an extra boost. However, I hate spending $50 on yet another skin-care device. Enter the Huefull roller, which is as well-made as any of the more expensive versions I've tried and — especially right now — you can't beat the price.

$8 at Amazon

Just a hair over $25, yes, BUT retinol has been clinically proven to soften wrinkles and improve skin texture and quality and this ultra-popular serum contains .3% of the stuff— enough to give you some of benefits without being so harsh it will irritate sensitive skin. 

$23 at Amazon

Does it feel like your eye makeup melts off seconds after you apply it? Do you have heavy eyelids that cause your liner to smear when you blink? Do you want to set your eyeshadow look and forget it for the entire day? Then you need an eye makeup primer (like this popular, highly-reviewed pearl-powder-rich Korean beauty standout from Elizabeth Mott)! Here's how it works: you apply a pea-sized amount to your eyelids. Wait a few seconds until it dries. Do your makeup as usual, watch as it stays on all day. That's it!

$14 at Amazon

These cult-favorite makeup sponges come in a set of 5 to tackle all your beauty blending needs. The latex-free texture is soft and appealingly bouncy and the useful design has garnered more than 70,000 5-star reviews. You can snap up this beauty staple now at nearly 60% off.   

Save $7 with coupon
$6 at Amazon

Anyone who's indulged in a quality Korean-spa body scrub knows how skin transforming these small-but-mighty washcloths can be. They not only slough off dead skin, leaving legs/arms/backs/décolletés glowing and smooth, but they can improve blood flow and circulation as well. Use in circular motion accompanied by your favorite shower gel — believe me, your skin will thank you. 

$10 at Amazon

It's weird to have a favorite hair roller in 2024 (is it the olden times? do I ride in a buggy and light my home with an oil lamp?) but if you're a curling iron disaster like I am but still wish for some hair body and curl, these excellent, easy hair rollers are for you. They're velcro, which means they slide and roll on easily and are simple to remove — no tugging or knotting. I bought these last year for a much higher price and they've left bouncy, even, natural-looking waves every time I've used them.   

$12 at Amazon
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$14 at Ulta Beauty$14 at CVS Pharmacy

I know, I know, it's a dollar over $25, but If you have frizz or persistent flyaways or just hate how dull your hair looks after styling, this is the product you need. The non-greasy finishing spray moisturizes, smooths and shines up your coiff without leaving it oily or weighed down. Dry Bar products rarely go on sale so scoop this one up while you can!

$34 at Amazon
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$34 at Macy's$34 at Kohl's

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)