Amazon Has an Entire Section of Emerging Beauty Brands — Here Are 8 Trending Products
Courtesy/InStyle
While you may already have a few skincare and makeup products you swear by, it's nice to switch it up every now and then. New beauty brands are constantly hitting the market, and Amazon's Indie Beauty section makes it super easy to discover them. Whether you want to support black-owned brands, try out innovative new products, or add a few natural formulas to your routine, the emerging beauty brands section has something for you.
If you're not sure where to start, Amazon makes it super easy with its selection of trending products. The list includes makeup, skin care, and hair care products, and we broke down all eight of them below.
Shop Trending New Beauty Products on Amazon
Superzero Shampoo Bar for Dry, Damaged, or Color-Treated Hair, $18
Wldkat Starflower + Snow Mushroom Ultra-Hydrating Sleep Mask, $29
Superzero Shampoo Bar for Dry, Damaged, or Color-Treated Hair
Shampoo bars are a great way to use less plastic and infuse your hair with natural and nourishing ingredients. The Superzero Shampoo Bar gently cleanses and moisturizes dry, damaged, or color-treated hair. It's made with clean and vegan ingredients, including avocado oil, shea butter, and plant-based silicone alternatives. According to the brand, one shampoo bar is equivalent in amount of product to three 8-ounce bottles of liquid shampoo.
"This shampoo bar is amazing," one reviewer wrote. "I've always wanted to try one, and I'm so glad I did. It was easy to use, made my hair feel super clean, and left it feeling soft and less frizzy after drying."
Shop now: $18, amazon.com
Lipsax Matte Liquid Lipstick
The Lipsax Matte Liquid Lipstick combines the best of both worlds — it's cruelty- and chemical-free and it's a highly pigmented, long-wear formula. You can choose from six colors, including various shades of red, pink, and purple. Per the brand, these matte liquid lipsticks go on smoothly and stay put on your lips without drying them out.
Shop now: $20, amazon.com
Alleyoop 11th Hour Cream Eyeshadow Stick
Alleyoop's mission is to create versatile products that do more than just one thing, so you can save time, space, and money. You can use the 11th Hour Cream Eyeshadow Stick across your entire eyelids, as eyeliner, or even as highlighter. It's made with a vegan formula that goes on creamy and dries with a soft powder finish, and it has a built-in sharpener on the bottom. You can choose from seven shimmery and matte shades.
"I LOVE this stuff," a shopper shared. "It applies so smoothly and evenly and doesn't look at all streaky or uneven. It holds up well and feels great on my lids (no itching or anything). Will definitely be buying more."
Shop now: $24, amazon.com
Choice Honey & Oatmeal Soap 3-Bar Combo
If you prefer unscented body products with natural ingredients, consider the Choice Honey & Oatmeal Bar Soap. The brand is a family-owned business that's focused on creating gentle products with simple ingredients. You can use these soap bars on babies, kids, and adults since they're unscented, gluten-free, and nut-free.
"This company goes above and beyond to make you feel like you're a part of their family when using these soaps," a reviewer said. "The boxes are covered in information after the soap and the family who made them. Ingredients are extremely clean and make me feel comfortable using this on my kids and on myself. They are unscented but they work very well."
Shop now: $26, amazon.com
Wldkat Starflower + Snow Mushroom Ultra-Hydrating Sleep Mask
The Wldkat Starflower + Snow Mushroom Ultra-Hydrating Sleep Mask is an overnight treatment that hydrates your skin and helps smooth fine lines. It's made with a clean, vegan, and cruelty-free formula that includes snow mushroom extract for moisture and starflower oil to fight inflammation and soothe the skin.
"This really did an awesome job at hydrating my face and making it look youthful and glowing," a shopper said. "It was odd as it was almost like magic. It's very thin, and I questioned if it would actually work because of that, but I was wrong! One use alone already displayed an incredible improvement."
Shop now: $29, amazon.com
Larkly SPF 30 Mineral Powder Sunscreen
Sunscreen is one of the most important steps in any skin care routine, but if you're not a fan of liquid sunscreen, consider the Larkly SPF 30 Mineral Powder Sunscreen instead. It's made with green tea and licorice root extracts, which are antioxidants that can soothe your skin and work to reverse signs of aging. It also contains resveratrol, which helps defend your skin against environmental pollutants, and zinc oxide and titanium oxide to protect and nourish your skin.
"This product is genius," a shopper began. "Seriously, where has this been all my life? I have very fair skin. I am always careful about sunscreen and sun exposure. But inevitably, I find myself in situations where staying in the shade isn't an option. And completely obliterating my makeup by adding sunscreen on top of it so I don't burn to a crisp is never my preference, either. Sunscreen powder, to the rescue! No more slimy, greasy, streaky mess like with regular sunscreen in an emergency."
Shop now: $32, amazon.com
Averr Aglow No.2 Radiant Cleansing Nectar
The Averr Aglow No.2 Radiant Cleansing Nectar is a water-free cleanser that removes dirt and makeup, reduces inflammation, and helps fade scars. To use it, first shake the bottle until the product is one color, and then saturate a cotton pad with the cleanser. Next, swipe it across your face and neck until your skin is free of impurities. Just make sure not to rinse your face after.
"This cleanser really takes all the dirt out of your pores," a reviewer wrote. "It literally removes all the impurities from your skin with just a wipe! I love that the cleanser doesn't require any water, less hassle. The smell is lovely and natural, too."
Shop now: $37, amazon.com
Skinny Tan Tan & Tone Oil
Not only will the Skinny Tan Tan & Tone Oil leave you with a glowing complexion, it also moisturizes dry skin. It's made with coconut oil and guarana plant extract, which soak into your skin and leave it ultra hydrated. Simply spray it directly onto your skin and blend it using an application mitt. Within four to six hours, it'll develop into a natural-looking, golden tan.
"This Skinny Tan Tan & Tone Oil not only gave me a glowing tan, it helped to hydrate my rough, dry knees, and elbows," a shopper said. "The formula sinks into the skin quickly. It was easy to spread a thin layer all over my body. It did not stain my hands, and I liked the coconut scented formula. The tan developed gradually over time. I did not look orange at all."
Shop now: $40, amazon.com
