Amazon’s secret sale section has serious discounts — get an Echo or a Fire TV Stick for 50 percent off

·Associate Editor, Parenting
·6 min read

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Who said you have to wait until Black Friday? (Photo: Amazon)
Who said you have to wait until Black Friday? (Photo: Amazon)

With the holiday season fast approaching and supply-chain challenges causing all kinds of delays, it makes sense to get a jump on gift shopping — which means this secret Amazon sale page is your new best friend. 

If you're not yet aware, each week Amazon updates this secret sale page with new deals on tech goods from tablets to TVs. We comb through and let you know about the best opportunities.

This week there are some great gadgets available at 50 percent off, like this Fire TV Stick for only $25 and an Echo Show 5 down to just $40.

If you're an Amazon Prime member, you can get your devices even faster with two-day shipping on most items. And if you're not yet a Prime member, you can sign up for a free 30-day trial here — and use it as motivation to do all your holiday shopping in that time frame.

Check out the best tech deals on this secret Amazon sale page this week.

The Fire TV Stick 4K with Alexa Voice Remote is only $25

Amazon Fire TV Stick with Alexa Voice Remote
Movie night just got a lot better. This streaming device is fire.

The Fire TV Stick streaming device is a whopping 50 percent off, right now. At a mere $25 it’s the perfect gift-to-self, offering thousands of movies and TV episodes from services like Netflix, Prime Video, Disney+ or Peacock and play music, podcasts or audiobooks. It also elevates the quality of your viewing experience, with an extremely clear picture and provides home theater-level audio.

Many folks love the Fire TV Stick 4K because of its Alexa Voice Remote, which allows you to search, launch shows and control other smart home devices with an easy voice command. One reviewer, who owns three Fire TV Sticks, including one in a travel trailer, says it’s “opened up a world of possibilities for what to watch.” They add “Installation is easy and working the remote is simple.”

$25 $50 at Amazon

This second-generation Echo Show 5 is 50 percent off

Amazon Echo Show 5 1st generation
"Hey Alexa, call Emma."

The first generation of Amazon’s popular smart home device is now 50 percent off, bringing it down to just $40. The Echo Show 5, which has more than 70,000 five-star reviews, can control smart home components like lights, security cameras and thermostats — and works with voice commands, via Alexa. You'll get access to an impressive array of TV shows, podcasts, audiobooks and radio stations, plus weather reports, step-by-step recipes, to-do lists and calendars.

You can video call friends or family members who also have an Echo or Alexa device simply by saying, “Alexa, call Dad.” Want multiple devices around the house? You can use them to call your crew to dinner.

One reviewer who purchased two of Echo Show 5s, says, “What I like best about these is that I can just put my phone down when cooking and ask Alexa to play music or look up a recipe or make a call. [I can ] send a message or see who’s at my door without even touching my phone...!”

$40 $80 at Amazon

Insignia’s 24-inch Smart HD Fire TV is only $100

Insignia 24-inch smart TV with Prime screen
More than 11,000 five-star reviewers love this little TV — and it's an Amazon No. 1 bestseller!

There are plenty of times when a smaller size TV is just the thing — like in a kitchen, a dorm room or a camper. If you’ve been looking for a set to fit a petite space, but still want a quality picture and all the newest features, this Alexa-enabled 24-inch Insignia fits the bill perfectly. More than 40 percent off, it’s down from $170 to just $100. And it can do the same stuff the big guys can.

"This TV is exactly what I wanted for my office," says one of many happy customers. "It is small in size, but big on picture quality and sound. It was easy to set-up...and, easy to use with voice- or remote-control. I have had no issues using the TV with Amazon Prime and all of the other apps I installed to stream television, movies and music. I would recommend this to anyone looking for a small TV for an office, kitchen or even bathroom."

$100 $170 at Amazon

Looking for more great Amazon deals? Check these out:

TV deals:

Headphones and earbud deals:

Video game deals:

Smart home deals:

Vacuum deals:

Fashion deals:

Kitchen deals:

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