Allswell Launches Gender-neutral Baby Collection With Everything From Crib Sheets to Bib Sets

Kelly Allen
Photo credit: Allswell
Photo credit: Allswell

From House Beautiful

Looking to redo your nursery, or for the perfect gift for an expecting parent? Great news: The home and lifestyle brand Allswell just launched a new baby collection with everything from crib sheets to bib sets—and the entire line is gender-neutral. Better yet, to celebrate the launch, Allswell is offering parents-to-be with cancelled baby showers the chance to get a sampling of the new collection for free.

The collection–called Allswell Littles–features baby essentials including crib sheets, a hooded bath towel, machine washable bib sets, baby blankets, and reversible playmats. Every item is made of 100 percent organic cotton with GOTS and OEKO-TEX certifications, meaning the materials have gone through testing to ensure their safety for little ones. In a break from the tired pink or blue aesthetic of most baby goods, the items come in muted tones of yellow, green, gray-blue, purple, coral, and beige. The patterns–milkyway stars, squiggle dots, rainbows, and more–are fun yet simple. Prices range from $18 for a bib set to $75 for a playmat, and all of the items are shoppable on Allswell’s website.

Photo credit: Allswell
Photo credit: Allswell
Photo credit: Allswell
Photo credit: Allswell

Allswell has also set up a sweepstakes tied to the launch for parents-to-be who have had to cancel their baby shower this year because of the coronavirus pandemic. Between now and August 12, expecting parents can enter or be nominated to win an oversized baby blanket, two sets of crib sheets, hooded towel, and bandanna bib set–all for free. To enter, you need to fill out basic information and upload a photo or link of the cancelled baby shower invitation. Allswell will select 75 winners. Check out the sweepstakes page here.

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