Alexander Wang Hosts His Biggest, Boldest Pride Float Ever

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  • Alexander Wang
    American fashion designer

Alexander Wang Hosts His Biggest, Boldest Pride Float Ever

My first look at this year’s “Protect Your Wang” float.
My first look at this year’s “Protect Your Wang” float.
Photo: Courtesy of Alexander Wang
We wanted the float to take on familiar references of an industrial, brutalist Venice Beach gym while elevating a sense of strength and protection.
We wanted the float to take on familiar references of an industrial, brutalist Venice Beach gym while elevating a sense of strength and protection.
Photo: Courtesy of Alexander Wang
WangSquad ready to hit the streets.

WangSquad ready to hit the streets.

Photo: Courtesy of Alexander Wang
I mean . . .
I mean . . .
Photo: Courtesy of Alexander Wang
Erika Jayne
Erika Jayne
Photo: Courtesy of Alexander Wang
And we are off!
And we are off!
Photo: Courtesy of Alexander Wang
Pride is one of my favorite times of year! And celebrating in such an epic way in NYC, which is the heart of our brand, made it even more special.
Pride is one of my favorite times of year! And celebrating in such an epic way in NYC, which is the heart of our brand, made it even more special.
Photo: Courtesy of Alexander Wang

Alexander Wang wants you to protect your wang. A year after bringing out his entire posse for a star-studded bash at the Pride parade, the designer was ready for round two this weekend. Wang delivered a bigger, bolder celebration, continuing his partnership with Trojan via a Stefan Beckman–designed float and a newly launched capsule collection supporting the LGBT Center of New York. “We wanted to take the collaboration a step further,” shared Wang, who took to the streets of New York with friends like models Catherine McNeil and Hanne Gaby Odiele. “Last year we received such a huge response after creating the T-shirts for the NYC Pride march, but we didn’t get the chance to produce them for everyone celebrating.” Wang rectified the situation this time around: “We started with the T-shirt and added additional accessories including a hat, bandana, and socks that were accessible, so that people could show their support for inclusive sexual health.”

Each item came with a co-branded condom, and the collection’s proceeds went toward a serious cause, but Wang kept things light on the float. With shirtless male models dancing on a structure Wang dubbed “an industrial, brutalist Venice Beach gym” and the party extending into the streets, the event captured the joyous spirit Pride is all about. “Last year was the first time that I marched the entire route, and you really got to experience the energy from a different perspective,” said Wang. “Seeing people from all over the world come to New York to celebrate Pride was really inspiring. What I love is that it brings people together to celebrate not only what we have in common but how we are different.” Here, the designer shares an exclusive behind-the-scenes look at his weekend and all the raucous fun.