Alex Showerman Joins Juliana Cycles Team

Alex Showerman is a professional freerider and filmmaker who is deeply embedded in the mountain bike scene.

On April 26th, 2024, Showerman announced that she was partnering with Juliana Bicycles, the women’s oriented brand from Santa Cruz. See Juliana’s welcome post below.

Alex Showerman will be a great addition to the Juliana team. She has a wide reach as a filmmaker and an instagram presence. In a Q and A with Juliana, she raved about joining the team.

I view Juliana as a disruptor and incubator for change in an industry that needs to figure out how to capitalize on the explosion in women’s sports that is happening in almost all major sports right now. Being a part of that change is really exciting to me.

Showerman was a mainstay at the women’s freeride event Red Bull Formation, helping dig the lines for the athletes. Read about her experience in an interview with BIKE's Julia Tellman about the importance of building trail below.

Related: A Second Opinion: Should I Go to a Dig Day?

In 2023, Alex went viral for an impassioned post advocating for the inclusion of trans people in sports. Read her words in response to the UCI banning trans women from competition below.

Alex lives in Vermont where she works as a filmmaker. Her upcoming film Coming Home recently won the Most Inspiring Film award at No Man's Land Festival.

She also started the Foundation Freeride event at Killington Mountain, a grassroots freeride event aimed at women's progression. Read about the details of the 2023 Foundation event and its goals of growing women's freeride below.

Related: Women's Freeride Progression Session Coming To Killington Next Week

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