Naming her spring collection “Euphoria,” Alessandra Rich set the tone for the overall mood of the season: optimistic and joyful.
Combining the sweet and the delicate with hints of frisky sensuality, the designer delivered a compelling lineup, which she presented through a video filmed in a beautiful villa by Lake Lugano.
Wallpaper-like prints of roses, hand-sketched motifs of floral bouquets, as well as daises with a naïf look enhanced the lively vibe of the collection, which offered a versatile wardrobe for uptown girls.
Suits with elongated blazers and mini shorts, cotton bra tops, boucle short dresses enriched with jewelry-like buttons, but also knits with Eighties puffy sleeves and chic tea dresses were all injected with a polished, feminine vibe.
But Rich’s girls don’t shy away from making a seductive statement and also sported stretch velvet dresses with magnetic laced-up details at the neckline and high-cut swimwear cinched at the waist with sexy leather belts and accessories.
Launch Gallery: Alessandra Rich RTW Spring 2021