Anyone else sensing a serious shortage of niceness in the world? Monarch Airlines did. And it's capitalizing on this by rewarding its passengers for being polite on the phone with customer-service representatives. You act like a decent human, you get an upgrade. (Terms and conditions apply, obviously.)
The airline, according to the U.K.'s Independent, is calling this a "year-long campaign to promote traditional values of chivalry, courtesy, and respect."
Said Monarch’s chief operating officer, Nils Christy: "We are often described as the nicer airline and holiday company and we pride ourselves on this. Our customer services staff are already nice — now they can reward those who are positively nice to them too."
Here's how it works: Customer-service staff will be able to reward travelers who are being polite with extra-legroom seats (valued at £20 or £30) or priority check-in (valued at £3). But don't bet on the freebies: The airline will upgrade a maximum of 10 bookings per week, and this is only valid for those who speak with the airline by phone.
Like what you see? How about some more R29 goodness, right here?