What do you do when you're about to release a new single called "Cardigan"? Well, you release an actual cardigan, too. Taylor Swift surprised fans on July 23 when she announced the existence of her eighth studio album, Folklore, and let them know it would be arriving that same day, with the aforementioned "Cardigan" single and music video kicking things off. In true fashion, Taylor already had themed merchandise ready to go.
Contrasting the colorful florals and tie-dye that marked the recent Lover album era, the Folklore merch is cozier, more lived-in, and all neutrals. There's a forest-green hoodie, a white t-shirt featuring lyrics on its back, and two pullover sweatshirts - one in a beige color featuring a photo of Taylor looking up at trees, and one in a muted tie-dye print reminiscent of the Twilight opening credits. (Just me?) The real standout item, however, is the cardigan, with its chunky knitwork, black contrast piping, and starry elbow patches.
Each item is named after a song on Folklore and comes with a digital download of the album, with prices ranging from $30 to $60. In addition to the clothing, Taylor also released a phone case and phone stand. Shop the comfy merch ahead.