Adult website announces $15M bid for naming rights to Saints' Superdome

·Writer

The Stripchat Superdome at least has a certain ring to it.

Stripchat, an adult website company, announced in an email to Yahoo Sports a $15 million bid Thursday for naming rights to the Mercedes-Benz Superdome, home of the New Orleans Saints. It comes after the team said Mercedes-Benz won’t renew its contract with the team.

Adult website submits bid for Saints house

The company wants to name the place “Stripchat Superdome” and make it the “home of the future Super Bowl champion” Saints, communications director Max Bennett said in a statement.

The company wrote in an offer sheet:

“In our opinion, New Orleans is the party capital of the United States. It’s always been synonymous with nightlife and entertainment. It comes alive at night, with people wandering the neon-hued promenade of one the most famous nightlife strips in the world – Bourbon Street.”

“I’d like to think that we here at Stripchat embody some of New Orleans’ character and flair. As one of the world’s leading adult webcam sites that averages over 60 million visitors per month, we know a thing or two about having a good time. We have been looking into penetrating the sports world and think this is a wonderful opportunity to do so by announcing a bid of up to $15,000,000 for the naming rights to the Superdome.” 

The Mercedes-Benz Superdome could be getting another name soon. (Chris Graythen/Getty Images)
The Mercedes-Benz Superdome could be getting another name soon. (Chris Graythen/Getty Images)

It’s unlikely a city or franchise would allow their building to be named after an adult website. Stripchat is not the first to submit an offer for the publicity of it. BangBros, a Miami-based porn production company, submitted a $10 million bid for naming rights to Miami Heat Arena last September.

Veteran Saints quarterback Drew Brees and team owner Gayle Benson are both very religious. Benson is a devout Catholic who has given millions of dollars to the Catholic church and its causes. The team’s PR officials assisted the local Roman Catholic archdiocese in dealing with a clergy sex abuse scandal.

Mercedes-Benz ‘fully prepared’ to honor contract

The Saints announced earlier this week the German car company would not renew its deal on the Superdome. It won the naming rights in October 2011 and the deal expires July 2021.

Mercedes-Benz said it will honor the rest of its contract, but understands the Saints need to start looking at options. For the past three years, the team has shared a stadium name with their NFC South rival, the Atlanta Falcons. The public relations department referenced the separate contract deals in an email to the Associated Press, saying they were the right opportunities at the time for the company.

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