Adriana Lima, Doutzen Kroes, Joan Smalls, & Natasha Poly Are Frolicking Badasses for H&M Summer ‘15

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  • Doutzen Kroes
    Doutzen Kroes
    Dutch fashion model
  • Natasha Poly
    Russian model
  • Adriana Lima
    Adriana Lima
    Model
  • Joan Smalls
    Joan Smalls
    Puerto Rican supermodel

H&M’s new summer 2015 campaign video isn’t your typical, models-hanging-out-on-the-beach-in-bikinis commercial. It’s more like an action movie—think Charlie’s Angels with a dash of James Bond—that ends up being a models-hanging-out-on-the-beach-in-bikinis commercial. So maybe… never mind about that first part.

Here’s what happens: Doutzen Kroes is doing yoga, Joan Smalls is at a photo shoot in a warehouse, Natasha Poly is riding a motorcycle through London, and Adriana Lima is SCUBA diving (without an oxygen tank?) when suddenly, they each get notified that they need to stop what they’re doing and, via various, dramatic means, meet up on a remote beach in Antigua. There, they pose in the water, change into H&M’s summer 2015 wares, and STRUT, fiercely. You know how it is.

The plot of the ad is iffy, at best. But really, who needs story lines when you look this hot?

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