Adidas Originals Partners With Gaming Lifestyle Brand 100 Thieves, Launches Rivalry Nadeshot Sneaker

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Adidas Originals is partnering with the gaming lifestyle brand 100 Thieves to launch their first collaborative collection. Releasing May 31, the collection consists of apparel, footwear and accessories.

Rounding out the wide selection of merchandise is a sneaker known as the Rivalry Nadeshot, named for 100 Thieves’ founder, the well known gamer Matthew “Nadeshot” Haag.

The official description of the shoe reads, “With a tonal off-white upper, gum rubber outsole, and co-branded details including lace charms and sock liners, as well as Nadeshot logos on the right heel mustache and tongues, the daring look is the 100 Thieves founder’s first ever collaborative sneaker.”

Another view of the Rivalry Nadeshot.
Another view of the Rivalry Nadeshot.

Established by Haag in 2017, 100 Thieves aims to become a prominent force in gaming culture by focusing on championship esports, entertainment and apparel. The brand hopes “to give every gamer something to be proud of.”

In addition to the Rivalry Nadeshot shoe, the forthcoming collaboration will offer a competition jersey, a cotton-terry track suit, a classic white tee, socks, and a co-branded towel.

Alongside Haag, digital creators Valkyrae and CouRageJD are the frontmen of 100 Thieves. The brand’s collaboration with Adidas will be available on May 31 on adidas.com, the Adidas app and 100thieves.com.

Meanwhile, Adidas Originals is also partnering with fashion designer Craig Green on the launch of three new silhouettes including the CG Retropy Boost, the CG Retropy Sandal and the CG Squash Polta AKH. Additionally, three new colorways were recently announced for the Handball Spezial under Adidas’ collaboration with Sporty & Rich.

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Adidas Originals, 100 Thieves, Adidas collaboration, Adidas Originals x 100 Thieves, Adidas Rivalry Nadeshot sneaker

Adidas Originals x 100 Thieves Inaugural Collaboration [PHOTOS]

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Launch Gallery: Adidas Originals x 100 Thieves Inaugural Collaboration [PHOTOS]

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