Beauty with brains. That’s what we were looking for as we sifted through the year’s product offerings in search of the ones we could confidently call the best. Yes, they had to deliver results (of course), but we also wanted to highlight the brands and scientists bringing problem-solving technology, innovative formulations, and mood-enhancing scents and textures to store shelves. Everyone on Team WH got in on the testing game, so we know our winners can stand up to all the busy schedules. The question our beauty editors are asked most often is, “What products should I buy right now?” This is our answer

Jump to a Category

Makeup / Skin / Hair / Body / Oral Care / Nails

Makeup

A dab of concealer, a swipe of lipstick, some blush—it’s amazing something so simple can make us feel so good. You’ll obsess over these…

Editor-Approved Lipsticks

Back to Top Button

Skin

Let’s face it: There are hundreds of products promising a smoother, lifted complexion. We tried the latest—these are the greatest.

Beauty In Motion

Back to Top Button

Hair

Now for the mane event: No matter your type or texture, we found products that level up your routine.

Beauty In Motion

Back to Top Button

Body

For the 80 percent of your skin that’s below the neck, here’s a new crop of products that are 100 percent awesome.

Beauty In Motion

Back to Top Button

Oral Care

A crop of problem solvers that made us smile

Beauty In Motion

Back to Top Button

Nails

We found a plethora of items that will change the hand game for you.

Beauty In Motion

Back to Top Button

Photographer: Jarren Vink
Director of Photography: Steve Meierding
Prop Stylist: Jason Gledhill

You Might Also Like

• Jennifer Garner Swears By This Retinol Eye Cream

• These New Kicks Will Help You Smash Your Cross-Training Goals