ABH’s Brow Freeze Is Finally Back In Stock & I’m Seeing If It Lives Up To The Hype

Elizabeth Denton
·1 min read

When it launched earlier this year, Anastasia Beverly Hills’ Brow Freeze sold out so fast, even I as a beauty editor couldn’t get my hands on one. The brand had to find an extra to send me to test since it quite literally wouldn’t stay in stock. Of course, that just made me want to try it even more. As a huge fan of the soap brow trend, I was fascinated with the idea that one little clear gel could give me the fluffy brows of my dreams. Let’s see if it lives up to the hype.

Brands including Patrick Ta Beauty, Jason Wu Beauty and the original West Barn Co Soap Brows, all have products that promise that fluffy, pushed-up “boy brow” look. And they...

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