ABG Taps NYC Alliance for Frye, Tretorn Sportswear
Authentic Brands Group has inked a deal with NYC Alliance, a vertically integrated apparel manufacturer, for its Frye and Tretorn brands. ABG already worked with the company on its Juicy Couture label in the U.S. and Canada.
Under the terms of the deal for Frye and Tretorn, NYC Alliance will design, produce and distribute men’s and women’s sportswear that will be sold at department stores, specialty retailers and online across the U.S. and Canada.
More from WWD
“We are looking forward to expanding our partnership with ABG for Frye and Tretorn, two brands that are recognized by retailers and consumers around the world,” said Burt Damsky, president of sales at NYC Alliance. “Both brands have a strong heritage and a reputation of excellence in quality and design.”
Frye’s collection is centered around denim and complements the brand’s signature footwear, while Tretorn’s apparel is inspired by the brand’s history in tennis and preppy fashion.
“Frye and Tretorn are beloved brands that resonate strongly with their respective target consumers,” said Christina Martin Pieper, senior vice president of brand, lifestyle at ABG. “Through this partnership with NYC Alliance, we are able to build upon Frye and Tretorn’s expansive lifestyle offerings and offer uniquely designed product for a growing segment of the brands’ businesses.”
The Frye and Tretorn collections by NYC Alliance will debut for spring 2023.
Sign up for WWD's Newsletter. For the latest news, follow us on Twitter, Facebook, and Instagram.
