The prices alone are what make The Ordinary one of today’s most successful skincare brands. What was once an underrated darling has grown into a beauty juggernaut, with products sold at all of the biggest retailers (Ulta, Sephora) in addition to its own website. In short: we’ve had no excuse but to try it all. The downside of such an accessible brand at an even more accessible price is deciding what to actually buy. Personally, I’ve found it’s easiest to start by focusing on your biggest concern. That’s what led me to a list of what I think are the best The Ordinary products for dark spots.