12 Coolest Swimsuit Trends You'll Want to Cop Immediately

2023 swimsuit trends
The Coolest Swimsuit Trends This YearDesign by Yoora Kim

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Listen up, summer vacation cuties — it’s time to start browsing Pinterest and gathering inspo because swim szn is going to be here before you know it.

We're especially excited about 2023's cutest swimsuit trends, mainly because there’s a little something for everyone’s beach needs. Sweet ruffled styles and pretty floral one-pieces are going strong for those of you who love a cottagecore momet, or take a little trip to the Amalfi coast with whimsical fruit prints and baby blue patterns. You could even channel the 90s with an underwire top and high-cut bottoms in any color your heart desires.

Your celebrity faves are already getting in on the fun, too. Millie Bobby Brown cast her vote for sporty, bright ‘90s styles in a string bikini, Lori Harvey accessorized her string bikini with gold necklaces, and Bella Hadid served big mermaidcore energy in a tiny black bikini lined with mini seashells. Follow suit and lean into the beachy look with a fishnet skirt, a seashell top, and a flower in your hair.

Keep scrolling for our ultimate guide to the 2023 swimsuit trends (bikinis *and* one-pieces, ofc) you’ll be slaying for poolside hangs, beach trips, and boardwalk dates all. summer. long. ☀️

Crops and Rash Guards

Before you hit the beach volleyball courts, you'll want to make sure you're suited up in the proper attire. Think cropped long-sleeves, zipper rash guards, square necklines, or even a surf-ready one-piece.

Lurex Sparkles

The ocean won't be the only thing sparkling on the beach this summer when you bring the glitz in a swimsuit made of lurex, a metallic thread that looks like it's sparkling. The glittering fabric will upgrade your favorite one-piece silhouette, or you could snag a colorful 'kini for strong '70s vibes. Top off your look with some glowy sunscreen and you're golden.

Knit Cover-Ups

These open-knit dresses are trending, hard. When you're done swimming for the day, throw a loose-knit cover-up (maxi or mini, it's up to you!) over your 'kini and head to the nearest ice cream shop for a cool-down treat. You could even wear these cover-ups as regular dresses by stylinthemit over a slip.

Funky Cutouts

These wacky and wonderful cutout 'kinis bring so much joy that you'll forget about your odd tan lines. Plus, all those ties make it easier to adjust the fit of your swimsuit to be looser or tighter depending on your personal preference.

Sporty '90s Styles

Baywatch fans, this is your moment to shine. Suit up for a slow-motion run through the sand with athletic bikinis, straight necklines, piping detailing, and of course, the classic red one-piece style.

Underwire Bikinis

Help ~ the girls ~ out with an underwire bikini that lifts like a bra. Bikini tops with contrast underwires and straps are perfectly functional and fashionable for anyone with a bigger bust who prefers to feel supported while going for a swim.

Stylish Sun Protection

A super cute hat will servdouble dutyty by keeping the sun out of your eyes and acting as the perfect accessory for beach selfies. When you're done, toss the hat over your face when you take a nap on your towel to say "Do Not Disturb."

Retro Vacay

This trend celebrates soft blues and greens, ruched necklines, and vintage-inspired chinoiserie prints (that's the fancy name for the pretty blue and white print that gives off strong Bridgerton energy)— basically, anything that makes you feel like you're ~lounging~ on a boat off the coast of Italy.

High-Leg Cuts

Spice up your usual bikini bottoms with a high-leg cut pair that sits above your hips, rather than across them. You might even find that you prefer wearing this higher-rise style and that it's more comfortable to wear — if so, snag a coupl ofe pairs in your favorite colors.


It's time to kick it back to elementary school and play mermaids at the pool again — but this time, with the wardrobe to match. Bikinis with puka shells, shimmering scales, scalloped hems, or oceanic colors are the perfect way to serve "she sells seashells by the seashore" all summer long.

Sweet Ruffles and Ruching

Ruffles belong everywhere, TBH — pop 'em on your neckline, add them to your bikini straps, or embellish your look with two on each hip to create a makeshift "skirt." You could even wear your one-piece as a bodysuit under a ruffled skirt for maximum cottagecore vibes.

Three Piece Suits

A matching accessory (whether that's a skirt, a sarong, a headband, or a cover-up dress) transforms your bikini into a full outfit. Coordinating pieces are trending, but don't be afraid to mix and match your new swimsuits with accessories that you already have in your closet.

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