7 Streetwear Brands Every Cool Fashion Insider Knows About

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Over the past year, streetwear has cemented itself into our closets. As many of our wardrobes became more casual and relaxed, athleisure pieces were adopted into our everyday outfits more than ever in the form of statement sneakers, matching sweatsuits, and bike short looks. As we’ve integrated the sporty pieces more and more into our everyday wardrobes, they have become bonafide staples and there are some key streetwear brands you’ll be sure to spot on fashion insiders.

It doesn’t hurt that brands have emerged, changed, and grown to reflect the changing times, and I, for one, can’t get enough. From Yeezy to Heron Preston to Aimé Leon Dore and everything in between, these are the seven best streetwear brands to add to your wardrobe. But consider yourself warned: Once you start with the below insider favorites, you won’t be able to settle on just one.


Kanye West's shoes for Yeezy have reached cult status among the fashion set, so you can count yourself lucky if you're actually able to snag a pair in your size. The 500 sneakers are sitting at the top of this editor's shopping list.

Shop Yeezy:

Yeezy 500 Sneakers ($279)

Yeezy Slides ($229)

Yeezy Boost Sneakers ($248)

Yeezy 500 Sneakers ($489)

Heron Preston

While he is also known for collaborating with Virgil Abloah and Justin Sanders, Heron Preston launched his namesake label in 2016. You'll find his signature orange color woven throughout his collections.

Shop Heron Preston:

Heron Preston Crop Heron Arcade Tee ($365)

Heron Preston Tailoring Wool Woven Shorts ($455)

Heron Preston Fabric Sliders ($210)

Heron Preston Logo Hat ($180)


A forever favorite, Nike's iconic pieces including their Air Force sneakers and directional takes on athleisure continue to make them a go-to streetwear brand among fashion insiders.

Shop Nike:

Nike Jordan Essential Crop Tank ($40)

Nike Jordan Flight Woven Pants ($90)

Nike Air Force 1 Sneakers ($90)

Nike Dry 3-Pack Everyday Plus Cushion Low Training Socks ($12)


Virgil Abloh founded Off-White in 2012 as a way to bridge the worlds of streetwear and high fashion. With cool takes on branding and a long line of collaborations under their belt, Off-White continues to be one of the most in-demand streetwear brands among the fashion set.

Shop Off-White:

Off-White Athleisure Bra ($275)

Off-White Logo Slim Sweatpants ($440)

Off-White 5.0 Suede-Trimmed Sneakers ($0)

Off-White Logo Viscose Rain Cap ($360)

Aimé Leon Dore

NYC-based fashion and lifestyle brand Aimé Leon Dore was created in 2014 by Teddy Santis. The brand is well-known for it's own line of streetwear pieces, as well as its cult collab with New Balance.

Shop Aimé Leon Dore:

Aimé Leon Dore x New Balance 550 Sneakers ($325)

Aimé Leon Dore Lifesaver Hoodie ($195)

Aimé Leon Dore x New Balance 1300 Sneakers ($239)

Aimé Leon Dore x New Balance Graphic Tee ($90)

Sporty & Rich

Emily Oberg, the founder of Sporty & Rich, takes inspiration from '80s and '90s athletic wear. You'll notice those influences in the collection, as well as the brand's Instagram, which acts as a vision board that features everything from Beverly Peele in a fresh white tee to Jerry Seinfeld at the airport in a windbreaker.

Shop Sporty & RIch:

Sporty & Rich Wellness Sweatshirt ($145)

Sporty & Rich Wellness Sweatpants ($155)

Sporty & RIch Fitness Sweatshirt ($145)

Sporty & Rich Fitness Bike Shorts ($90)


NYC-based brand Kith is a brand well-known for stocking the coolest streetwear, including its own brand of athleisure pieces that always sell out.

Shop Kith:

Kith Rae Quarter Zip II ($155)

Kith Script Logo Tee ($70)

Kith Chelsea Sweatpant II ($145)

Kith Jordyn Mesh Shorts ($120)

Next, see 30 new arrivals I'm obsessing over right now.

This article originally appeared on Who What Wear

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