8 Self-Care Goods I Swear By For Black History Month & Beyond

·8 min read

Being Black in America is a lot; being Black anywhere is a lot. So when February (or, as Whitney Houston liked to call it, "the shortest month of the year") reclaims its spot on our calendars, it's cause for celebration. But, so much of what the month stands for also involves remembering decades of abuse, trauma, and injustice inflicted upon the Black community — sometimes this month has me stressin'. This year, in order to counteract some of my inevitable Black History Month sorrows (in Solange's words, "I got a lot to be mad about") and embolden more of my Black joy, I'm making ME a priority by practicing some extra-special self-care.

In January, I reached out to a handful of Black-owned wellness brands in order to test out a selection of their amazing products. These are my favorites and the goods I knew would make my February feel more care-free. Because if I'm going to do anything during Black History Month, it's put my well-being first while also supporting the livelihood of Black-owned businesses.

From Golde's nourishing superfood latte blend to BLK + GRN's calming essential oils, learn more about each of these businesses and their incredible products that will be keeping me unbothered all month long.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team, but if you buy something we link to on our site, Refinery29 may earn commission.

<h2>Cavo Candles</h2><br><strong>Light a candle to set the mood... <br></strong>This 100% soy wax cylinder block is, to put it simply, a jar full of magic. I could smell the tropical aromas of mango and pineapple busting through the box before I even opened it. I can best describe the smell as the love child between <a href="https://amzn.to/39RUkDv" rel="nofollow noopener" target="_blank" data-ylk="slk:Shea Moisture's Curl Enhancing Smoothie" class="link rapid-noclick-resp">Shea Moisture's Curl Enhancing Smoothie</a> and a bottle of your favorite shea butter lotion. Did I mention that all <a href="https://www.instagram.com/cavo.candles/?hl=en" rel="nofollow noopener" target="_blank" data-ylk="slk:Cavo Candles" class="link rapid-noclick-resp">Cavo Candles</a> come with a Spotify playlist?<br><br><strong>Meet the owners:</strong><br>Sisters <a href="https://www.instagram.com/rachelfemi/" rel="nofollow noopener" target="_blank" data-ylk="slk:Femi" class="link rapid-noclick-resp">Femi</a> and <a href="https://www.instagram.com/naomi.adeyemo/" rel="nofollow noopener" target="_blank" data-ylk="slk:Naomi Adeyemo" class="link rapid-noclick-resp">Naomi Adeyemo</a> run their small business out of San Francisco and always make their products with customers in mind. "It's fun to see our personalities reflected in everything we create," they said. "It's also really rewarding to see people buy and love our products." <br><br>For the Adeyemo sisters, running a Black-owned business has come with a ton of community support and has built camaraderie amongst other local Black brands.<br><br><em>Shop</em> <strong><em><a href="http://cavocandles.com" rel="nofollow noopener" target="_blank" data-ylk="slk:Cavo Candles" class="link rapid-noclick-resp">Cavo Candles</a></em></strong><br><br><strong>Cavo Candles</strong> Wash Day Candle, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fshopcavo.com%2Fproducts%2Fwash-day-candle" rel="nofollow noopener" target="_blank" data-ylk="slk:Cavo Candles" class="link rapid-noclick-resp">Cavo Candles</a>

Cavo Candles


Light a candle to set the mood...
This 100% soy wax cylinder block is, to put it simply, a jar full of magic. I could smell the tropical aromas of mango and pineapple busting through the box before I even opened it. I can best describe the smell as the love child between Shea Moisture's Curl Enhancing Smoothie and a bottle of your favorite shea butter lotion. Did I mention that all Cavo Candles come with a Spotify playlist?

Meet the owners:
Sisters Femi and Naomi Adeyemo run their small business out of San Francisco and always make their products with customers in mind. "It's fun to see our personalities reflected in everything we create," they said. "It's also really rewarding to see people buy and love our products."

For the Adeyemo sisters, running a Black-owned business has come with a ton of community support and has built camaraderie amongst other local Black brands.

Shop Cavo Candles

Cavo Candles Wash Day Candle, $, available at Cavo Candles
<h2>Golde</h2><br><strong>Pour it out...</strong><br>If you're unsure about which <a href="https://www.instagram.com/golde/" rel="nofollow noopener" target="_blank" data-ylk="slk:Golde" class="link rapid-noclick-resp">Golde</a> Superfood Latte Blend is for you, buy the sampler pack. I tested out all three flavors with almond milk (Original Tumeric, Cacao Tumeric, and Matcha Tumeric) and declared Miss Matcha the winner. It definitely has an earthy taste, but that is to be expected with such a healthy and natural product. I loved it. The thickness felt like a real latte and the caffeine kick is amazing on a Monday morning. <br><br><strong>Meet the owners:</strong><br>Co-founder and CEO, <a href="https://www.instagram.com/trinitymouzon/" rel="nofollow noopener" target="_blank" data-ylk="slk:Trinity Mouzon Wofford" class="link rapid-noclick-resp">Trinity Mouzon Wofford</a>, started Golde out of a one-bedroom apartment in Brooklyn with their debut product, the Original Tumeric Latte Blend. Now, this beauty and wellness brand is booming with business and making sure that "self-care means feeling like your best self."<br><br><em>Shop</em> <strong><em><a href="http://golde.co" rel="nofollow noopener" target="_blank" data-ylk="slk:Golde" class="link rapid-noclick-resp">Golde</a></em></strong><br><br><strong>Golde</strong> Superfood Latte Sampler, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fgolde.co%2Fcollections%2Fwellness%2Fproducts%2Ftonic-blends-radiance-trio-set" rel="nofollow noopener" target="_blank" data-ylk="slk:golde" class="link rapid-noclick-resp">golde</a>

Golde


Pour it out...
If you're unsure about which Golde Superfood Latte Blend is for you, buy the sampler pack. I tested out all three flavors with almond milk (Original Tumeric, Cacao Tumeric, and Matcha Tumeric) and declared Miss Matcha the winner. It definitely has an earthy taste, but that is to be expected with such a healthy and natural product. I loved it. The thickness felt like a real latte and the caffeine kick is amazing on a Monday morning.

Meet the owners:
Co-founder and CEO, Trinity Mouzon Wofford, started Golde out of a one-bedroom apartment in Brooklyn with their debut product, the Original Tumeric Latte Blend. Now, this beauty and wellness brand is booming with business and making sure that "self-care means feeling like your best self."

Shop Golde

Golde Superfood Latte Sampler, $, available at golde
<h2>Pholk Beauty</h2><br><strong>Bask in a mask...</strong><br>To start, can we talk about how this mask looks exactly like the ones in sleepover movies growing up? Thirteen-year-old me is absolutely giddy. Besides that, Pholk's Moringa Teatox Mask feels like a real facial. It tingled on the top of my skin and left my face looking bright for the rest of the week. I moved on to sheet masks for the past few years because of the mess of clay masks, but this one comes with an applicator brush and can be flawlessly applied in the shower. <br><br><strong>Meet the owners:</strong><br><a href="https://pholkbeauty.com/pages/copy-of-center-b-font-size-30-about-niambi-b-font-size-br-founder-of-pholk-center" rel="nofollow noopener" target="_blank" data-ylk="slk:Niambi Cacchioli" class="link rapid-noclick-resp">Niambi Cacchioli</a> founded <a href="https://www.instagram.com/pholkbeauty/" rel="nofollow noopener" target="_blank" data-ylk="slk:Pholk Beauty" class="link rapid-noclick-resp">Pholk Beauty</a> out of gratitude for her own kin. "Like other Black women, I put pressure on myself to become my ancestors’ wildest dreams of success and stability," Cacchioli said. "A shift came when I realized that my ancestors’ collective dream for me was to simply be able to show up in the world as I am. In order for folks to connect with my vision of beauty culture, I had to show up as the Blerdy, Afro-botanical daydreaming self. And guess what? My biz flourished." <br><br><em>Shop</em> <a href="http://pholkbeauty.com" rel="nofollow noopener" target="_blank" data-ylk="slk:Pholk Beauty" class="link rapid-noclick-resp"><strong><em>Pholk Beauty</em></strong></a> <br><br><strong>Pholk Beauty</strong> Moringa Pore Teatox Mask, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fpholkbeauty.com%2Fcollections%2Fmasks%2Fproducts%2Fsuperleaf-moringa-pore-teatox-mask-for-oily-combo-skin" rel="nofollow noopener" target="_blank" data-ylk="slk:Pholk Beauty" class="link rapid-noclick-resp">Pholk Beauty</a>

Pholk Beauty


Bask in a mask...
To start, can we talk about how this mask looks exactly like the ones in sleepover movies growing up? Thirteen-year-old me is absolutely giddy. Besides that, Pholk's Moringa Teatox Mask feels like a real facial. It tingled on the top of my skin and left my face looking bright for the rest of the week. I moved on to sheet masks for the past few years because of the mess of clay masks, but this one comes with an applicator brush and can be flawlessly applied in the shower.

Meet the owners:
Niambi Cacchioli founded Pholk Beauty out of gratitude for her own kin. "Like other Black women, I put pressure on myself to become my ancestors’ wildest dreams of success and stability," Cacchioli said. "A shift came when I realized that my ancestors’ collective dream for me was to simply be able to show up in the world as I am. In order for folks to connect with my vision of beauty culture, I had to show up as the Blerdy, Afro-botanical daydreaming self. And guess what? My biz flourished."

Shop Pholk Beauty

Pholk Beauty Moringa Pore Teatox Mask, $, available at Pholk Beauty
<h2>Beneath Your Mask</h2><br><strong>Scrub your troubles away...</strong><br>The Polish Detoxifying Scrub puts my homemade brown sugar scrubs to shame. It's super dense, buttery, and fragrant, which I appreciate. When I washed it off, the citrus scent lingered on my skin and left it super moisturized. This is the definition of a pampering product — it made me feel bougie and just a tad bit extra in a good way. I would use it for special occasions and at-home spa days.<br><br><strong>Meet the owner:</strong><br><a href="https://beneathyourmask.com/pages/about-us" rel="nofollow noopener" target="_blank" data-ylk="slk:Dana Jackson" class="link rapid-noclick-resp">Dana Jackson</a> founded <a href="https://www.instagram.com/beneathyourmask/" rel="nofollow noopener" target="_blank" data-ylk="slk:Beneath Your Mask" class="link rapid-noclick-resp">Beneath Your Mask</a> after a long recovery from health problems. "Running a Black-owned business is rewarding, but it’s extremely difficult," she said. "For the first two years, I literally did every single task. I worked 18 hour days trying to get my business off the ground and trying to gain expertise and skills in areas I had no experience in. It can be very lonely, but it all becomes worth it when you begin to see the fruits of your labor and when you begin to inspire other Black entrepreneurs to just go for it."<strong><br></strong><br><br><em>Shop</em> <strong><em><a href="http://beneathyourmask.com" rel="nofollow noopener" target="_blank" data-ylk="slk:Beneath Your Mask" class="link rapid-noclick-resp">Beneath Your Mask</a></em></strong><br><br><strong>Beneath Your Mask</strong> Polish Detoxifying Body Scrub, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fbeneathyourmask.com%2Fcollections%2Four-collection%2Fproducts%2Fdetoxifying-body-scrub" rel="nofollow noopener" target="_blank" data-ylk="slk:Beneath Your Mask" class="link rapid-noclick-resp">Beneath Your Mask</a>

Beneath Your Mask


Scrub your troubles away...
The Polish Detoxifying Scrub puts my homemade brown sugar scrubs to shame. It's super dense, buttery, and fragrant, which I appreciate. When I washed it off, the citrus scent lingered on my skin and left it super moisturized. This is the definition of a pampering product — it made me feel bougie and just a tad bit extra in a good way. I would use it for special occasions and at-home spa days.

Meet the owner:
Dana Jackson founded Beneath Your Mask after a long recovery from health problems. "Running a Black-owned business is rewarding, but it’s extremely difficult," she said. "For the first two years, I literally did every single task. I worked 18 hour days trying to get my business off the ground and trying to gain expertise and skills in areas I had no experience in. It can be very lonely, but it all becomes worth it when you begin to see the fruits of your labor and when you begin to inspire other Black entrepreneurs to just go for it."


Shop Beneath Your Mask

Beneath Your Mask Polish Detoxifying Body Scrub, $, available at Beneath Your Mask
<h2>Oui The People</h2><br><strong>Soak it up...</strong><br>I could not put my finger on what this product smelled like for a few days until it hit me: Fruit Loops! The Big Mood Bath Soak is infused with Bergamot essential oils that smell amazing when it's steaming from a hot bath. If you like the grandeur of a tub full of bubbles, then this is not for you. But if you like a relaxing casual soak that eases the muscles, definitely check this out. It truly is a mood and a very popular product for a reason.<br><br><strong>Meet the owner:</strong><br><a href="https://www.instagram.com/hammockshightea" rel="nofollow noopener" target="_blank" data-ylk="slk:Karen Young" class="link rapid-noclick-resp">Karen Young</a> created a beauty brand in 2015 that is for the people. The popular phrase, "pain is beauty," does not align with <a href="https://www.instagram.com/ouithepeople/" rel="nofollow noopener" target="_blank" data-ylk="slk:Oui The People" class="link rapid-noclick-resp">Oui The People</a>'s philosophy. According to Young, "beauty should not come at the expense of our psyche," and we should go for products that enhance the skin that we are already in.<br><br><em>Shop</em> <strong><em><a href="http://ouithepeople.com" rel="nofollow noopener" target="_blank" data-ylk="slk:Oui The People" class="link rapid-noclick-resp">Oui The People</a></em></strong><br><br><strong>Oui The People</strong> Bath Soak, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.ouithepeople.com%2Fproducts%2Fbath-soak" rel="nofollow noopener" target="_blank" data-ylk="slk:Oui The People" class="link rapid-noclick-resp">Oui The People</a>

Oui The People


Soak it up...
I could not put my finger on what this product smelled like for a few days until it hit me: Fruit Loops! The Big Mood Bath Soak is infused with Bergamot essential oils that smell amazing when it's steaming from a hot bath. If you like the grandeur of a tub full of bubbles, then this is not for you. But if you like a relaxing casual soak that eases the muscles, definitely check this out. It truly is a mood and a very popular product for a reason.

Meet the owner:
Karen Young created a beauty brand in 2015 that is for the people. The popular phrase, "pain is beauty," does not align with Oui The People's philosophy. According to Young, "beauty should not come at the expense of our psyche," and we should go for products that enhance the skin that we are already in.

Shop Oui The People

Oui The People Bath Soak, $, available at Oui The People
<h2>Urban Hydration</h2><br><strong>Hydrate...</strong><br>This product legitimately feels like a face moisturizer but for your body, which is probably why it's called a body moisturizer (duh). It's different because of the way it absorbs into my skin so quickly. It's not like lotions that take a long time to massage into your pores; I think I could put this on and pop on a pair of skinny jeans within seconds. This stuff is super fresh, doesn't have a strong smell, and gets the job done.<br><br><strong>Meet the owners: </strong><br><a href="https://www.instagram.com/urbanhydration/" rel="nofollow noopener" target="_blank" data-ylk="slk:Urban Hydration" class="link rapid-noclick-resp">Urban Hydration</a> was founded by <a href="https://www.urbanhydration.com/pages/about-urban-hydration" rel="nofollow noopener" target="_blank" data-ylk="slk:Psyche Terry" class="link rapid-noclick-resp">Psyche Terry</a>, who now runs it alongside her husband. They recognize the struggles of owning a successful Black-owned brand while making a point to create products that anyone can use. "Running a Black-owned business with my husband means we must show up because there aren't a lot of businesses like ours," she said. "It means we have the responsibility to show up and step up and work harder, sometimes because we must still prove ourselves to ourselves and to others. Also, sometimes because we are laying the groundwork for more Black-owned business coming up behind and right next to ours."<br><br><em>Shop</em> <strong><em><a href="http://urbanhydration.com" rel="nofollow noopener" target="_blank" data-ylk="slk:Urban Hydration" class="link rapid-noclick-resp">Urban Hydration</a></em></strong><br><br><strong>Urban Hydration</strong> Soothing & Cooling Aloe Vera Daily Body Moisturizer, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.urbanhydration.com%2Fcollections%2Fgel-moisturizers-updated%2Fproducts%2Faloe-vera-soothing-cooling-body-gel-moisturizer" rel="nofollow noopener" target="_blank" data-ylk="slk:Urban Hydration" class="link rapid-noclick-resp">Urban Hydration</a>

Urban Hydration


Hydrate...
This product legitimately feels like a face moisturizer but for your body, which is probably why it's called a body moisturizer (duh). It's different because of the way it absorbs into my skin so quickly. It's not like lotions that take a long time to massage into your pores; I think I could put this on and pop on a pair of skinny jeans within seconds. This stuff is super fresh, doesn't have a strong smell, and gets the job done.

Meet the owners:
Urban Hydration was founded by Psyche Terry, who now runs it alongside her husband. They recognize the struggles of owning a successful Black-owned brand while making a point to create products that anyone can use. "Running a Black-owned business with my husband means we must show up because there aren't a lot of businesses like ours," she said. "It means we have the responsibility to show up and step up and work harder, sometimes because we must still prove ourselves to ourselves and to others. Also, sometimes because we are laying the groundwork for more Black-owned business coming up behind and right next to ours."

Shop Urban Hydration

Urban Hydration Soothing & Cooling Aloe Vera Daily Body Moisturizer, $, available at Urban Hydration
<h2>BLK + GRN</h2><br><strong>Add a drop of essential oils...</strong><br>This product is one word: fragrant. After I got out of the shower, I dabbed a few drops on my wrists and instantly felt like those people who manage to smell good every second of the day. It's such a fresh scent and I like to wear it around my apartment because it's more natural than perfume. I would also consider mixing this in with any of my non-scented lotions or body oils.<br><br><strong>Meet the owners:</strong><br>Founder, <a href="https://www.instagram.com/drkristianh/" rel="nofollow noopener" target="_blank" data-ylk="slk:Dr. Kristian Henderson" class="link rapid-noclick-resp">Dr. Kristian Henderson</a>, created this community marketplace for natural products in 2017. The site only features Black artisans who are approved by health experts like herself, and align with <a href="https://www.instagram.com/blkandgrn/" rel="nofollow noopener" target="_blank" data-ylk="slk:BLK + GRN" class="link rapid-noclick-resp">BLK + GRN</a>'s values of, "health, wellness, and community cultivation."<br><br><em>Shop </em><strong><em><a href="http://blkgrn.com" rel="nofollow noopener" target="_blank" data-ylk="slk:BLK + GRN" class="link rapid-noclick-resp">BLK + GRN</a></em></strong><br><br><strong>BLK + GRN</strong> Pure Essential Oil Blend, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fblkgrn.com%2Fproducts%2Fpure-essential-oil-blend" rel="nofollow noopener" target="_blank" data-ylk="slk:BLK + GRN" class="link rapid-noclick-resp">BLK + GRN</a>

BLK + GRN


Add a drop of essential oils...
This product is one word: fragrant. After I got out of the shower, I dabbed a few drops on my wrists and instantly felt like those people who manage to smell good every second of the day. It's such a fresh scent and I like to wear it around my apartment because it's more natural than perfume. I would also consider mixing this in with any of my non-scented lotions or body oils.

Meet the owners:
Founder, Dr. Kristian Henderson, created this community marketplace for natural products in 2017. The site only features Black artisans who are approved by health experts like herself, and align with BLK + GRN's values of, "health, wellness, and community cultivation."

Shop BLK + GRN

BLK + GRN Pure Essential Oil Blend, $, available at BLK + GRN
<h2>Mented Cosmetics</h2><br><strong>Get your balm on...</strong><br>I have been using this balm every day since I received it in January. It's a nice break from my normal glob of Aquaphor. Give your lips a nice scrub and place this on to really seal in some moisture. It has a very natural coconut smell and a thicker consistency, so I like to wear it by itself rather than under lipstick. <br><br><strong>Meet the owners:</strong><br>Many Black-owned businesses start like <a href="https://www.instagram.com/mentedcosmetics" rel="nofollow noopener" target="_blank" data-ylk="slk:Mented Cosmetics" class="link rapid-noclick-resp">Mented Cosmetics</a>: Founders <a href="https://www.instagram.com/kjmiller/" rel="nofollow noopener" target="_blank" data-ylk="slk:KJ Miller" class="link rapid-noclick-resp">KJ Miller</a> and <a href="https://www.instagram.com/prettypensive/" rel="nofollow noopener" target="_blank" data-ylk="slk:Amanda E. Johnson" class="link rapid-noclick-resp">Amanda E. Johnson</a> could not find the perfect "nude" lipstick, so they took it into their own hands to make one themselves. They believe, "every woman should be able to find herself in the world of beauty, no matter her skin tone," and deliver that with their, "perfectly pig<strong>Mented</strong>" products. On their site, each item is represented by models of various skin tones in order to provide the representation they never saw. <br><br><em>Shop</em> <strong><em><a href="http://mented.com" rel="nofollow noopener" target="_blank" data-ylk="slk:Mented Cosmetics" class="link rapid-noclick-resp">Mented Cosmetics</a></em></strong><br><br><strong>Mented Cosmetics</strong> Balms Away Coconut Lip Treatment, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.mentedcosmetics.com%2Fproducts%2Fbalms-away-coconut-lip-treatment" rel="nofollow noopener" target="_blank" data-ylk="slk:Mented Cosmetics" class="link rapid-noclick-resp">Mented Cosmetics</a>

Mented Cosmetics


Get your balm on...
I have been using this balm every day since I received it in January. It's a nice break from my normal glob of Aquaphor. Give your lips a nice scrub and place this on to really seal in some moisture. It has a very natural coconut smell and a thicker consistency, so I like to wear it by itself rather than under lipstick.

Meet the owners:
Many Black-owned businesses start like Mented Cosmetics: Founders KJ Miller and Amanda E. Johnson could not find the perfect "nude" lipstick, so they took it into their own hands to make one themselves. They believe, "every woman should be able to find herself in the world of beauty, no matter her skin tone," and deliver that with their, "perfectly pigMented" products. On their site, each item is represented by models of various skin tones in order to provide the representation they never saw.

Shop Mented Cosmetics

Mented Cosmetics Balms Away Coconut Lip Treatment, $, available at Mented Cosmetics

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