Navigating the depths of Amazon and its seemingly endless number of product honestly sounds like the last thing in the world any of us want to do. But we have some updates for you that might make you want to take a couple of hours out of your day for some harmless shopping. And no, we're not talking trinket, organization or skincare shopping—we're talking chic clothing and accessory shopping on yes, Amazon.
You're probably familiar with certain clothing brands sold on Amazon like Hanes and, well, is that it? Up until recently, I had assumed the only clothing and accessories items cute enough to buy on Amazon were funky hair accessories and maybe a pack of white tees, but formal dresses and classic denim? Definitely not. But that's all about to change, so listen up.
It's been made apparent that as a company Amazon is starting to really prioritize its fashion categories. Personal Shopper by Prime Wardrobe was a major leap for the company but clearly also only the beginning. If you're a bit skeptical of buying all your trendy pieces on Amazon, I have news for you—some of the most popular clothing brands right now are actually available to shop on the site.
We're talking everything from Ganni to Re/Done, and we've got the ultra-chic selection of product below to prove it. It's officially time for you to stop thinking of the retailer as a place to purchase one-off brands and start taking advantage of the possibility that you could have a brand-new Cinq a Sept cocktail dress at your door next day via Prime.
Is shopping via Amazon Fashion the future of this industry? Food for thought. But for now, shop eight chic brands you surely never knew were available at Amazon and prepared to be wowed.
Ganni Dress Winter ($664)
Prepare to see this dress all over fashion week.
Ganni Ankle Boots Winter ($729)
The iconic Ganni boot we hope never goes out of style.
Ganni Skirt Winter ($483)
This skirt is bound to no one season.
Petersyn Lucie Dress ($266)
Frilly in all the right ways.
Petersyn Sybil Top ($225)
Is this the perfect top to wear with jeans? I think so.
Petersyn Malie Dress ($300)
Snatch this one up before summer ends.
J Brand Elsa Hosk Monday Jeans ($248)
Ecru jeans are one denim trend we're living for this fall.
J Brand Jules High Rise Straight Jeans ($228)
The cut and wash of these will make you never want to take them off.
J Brand Jonah High Rise Leather Pants ($1098)
Quite a splurge, but if you've been looking for leather pants, we highly suggest these.
Faithful the Brand
Faithful the Brand Ilia Mini Dress ($159)
Zebra is the new leopard.
Faithful the Brand Lou Lou Mini Dress ($149)
One can never have too many "vacation" dresses, right?
Faithful the Brand Wovens Smocked Mini Dress ($209)
This color is everything.
Alexander Wang Dress Summer ($1254)
Elegant and edgy all at once.
Alexander Wang Eri Black Leather Ankle Boots Studs Zip ($499)
Your go-to jeans and T-shirt look will thank you for these.
Alexander Wang Pants Summer ($857)
Tailored trousers with a twist.
Re/Done High Rise Loose ($235)
Leave it to Re/Done to make the perfect pair of black jeans.
Re/Done The 1950s Boxy Tee ($78)
… and white T-shirt.
Re/Done Comfort Stretch High Rise Ankle Crop ($250)
Yes, the fit is as good as you're hoping it will be.
Cinq a Sept
Cinq a Sept Satin Ryder Dress ($178)
Introducing the perfect party dress.
Cinq a Sept Kimberly Top ($177)
A date-night top worth every penny.
Cinq a Sept Sade Gown ($695)
Buy this now and wear it forever.
Cami NYC Jessica Skirt ($264)
This is the perfect color to transition you from summer to fall.
Cami NYC Leslie Cami ($111)
Another date-night top bites the dust.
Cami NYC Jessica Skirt ($286)
Yeah, you'll need the printed one too.
This article originally appeared on Who What Wear
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