When it comes to purchasing new makeup, chances are you're most likely to shop top-rated, bestselling, or
award-winning beauty products. It's a great strategy that we implement, too, but there are also tons of hidden gems out there that professional makeup artists swear by for reliable results. It's like asking a chef for their secret ingredients. For the sleeper hits to look for at one of the biggest beauty retailers, Ulta Beauty, we tapped Deney Adam, one of the brand's go-to makeup artists for campaigns, tutorials, and more. We sat down with Adam with one goal: to uncover the most underrated products in his kit. From an affordable liquid highlighter to a quirky way to mimic brow lamination at home, check out his pro picks, ahead. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission. Nyx Professional Makeup Born To Glow Liquid Illuminator
"This is one of the
highlighters," Adam says. "You could mix it with your foundation or just use it as a highlighter, but ultimately, it gives your skin a dewy finish with a little frost."
NYX Professional Makeup
Makeup Born to Glow Liquid Illuminator, $, available at
Ulta Beauty More Makeup Revolution Conceal & Define Full Coverage Foundation
"People often associate cheaper prices with less quality, but this is one of my favorite foundations!" Adam says. "It sets without powder, and you want that in a foundation formula, so I would highly recommend it."
Conceal & Define Full Coverage Foundation, $, available at
Ulta Beauty More Ulta Beauty Ultra Slim Brow Pencil
"This has a creamy consistency that doesn't fade, which a lot of eyebrow pencils do little by little throughout the day," Adam says. "It really keeps your eyebrows on
Ultra Slim Brow Pencil, $, available at
Ulta Beauty More MAC Cosmetics Pro Longwear Paint Pot
"I cannot live without this long-lasting
," Adam says. "I also use it as a base for eyeshadow and it sets it
day, so you won't get any creases as the day goes on."
Longwear Paint Pot, $, available at
Ulta Beauty More It Cosmetics You Sculpted
"I recently rediscovered this and immediately wondered why I stopped using it," Adam says. "This one palette offers orange-, red-, and gray-based powders that are perfect for contouring. I also like to use it to give eyelids a nice contour."
You Sculpted, $, available at
Ulta Beauty More Got 2b Glued Spiking Glue
"This is by far the best product I use to achieve nice,
on clients," Adam says. "I simply apply a little gel with a brow brush to keep the hairs in place. You could go for a swim and your feathered brows will
Glued Spiking Glue, $, available at
Ulta Beauty More Ulta Beauty Effortless Effect Foundation
"This foundation is so versatile," Adam says. "It offers hydration with a matte finish, plus buildable, medium coverage. You'll get a semi-dewy look, but not
much shine, so you won't need any powder."
Effortless Effect Foundation, $, available at
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