- Oops!Something went wrong.Please try again later.
50 Cent, your filthy-mouthed but strangely endearing, mid-aughts rapper crush, is now taking his career in another direction: High-end underpants!
…Nope, not G (Unit) strings.
The Vitamin Water king (real name: Curtis Jackson) has partnered with FRIGO Revolution Wear to promote its men’s underwear and star in its ad campaigns. Originally inked in December, the deal is reportedly worth $78 million—meaning that the likelihood of the 39-year-old dying while trying to get rich is very slim.
But wearing underthings like Fitty (who did not have a hand in the design process) doesn’t come cheap. Each pair costs $100 (i.e. 50 cents x 200), which he thinks is a perfectly rational price. “Women spend so much money on lingerie; it’s the right project for men,“ he said on Late Night with Seth Meyers, explaining that FRIGO’s boxer-briefs have the right technology for holding one’s “man apples.”
Well, kids—we hope you’re ready to see lots of 50 Cent’s ‘man apples,’ because they’ll surely be coming soon to a billboard, subway station, or magazine ad near you.
More from Yahoo Style: