5 Size-Inclusive Brands That Are Doing It So Right

Caitlin Burnett
·3 min read

It's taken the fashion industry a long time to take steps towards size inclusivity. For an industry full of creativity, that's one area that's been quite slow to evolve. This has left many people with a lack of options, most of the time forcing them to choose less stylish pieces than they'd like. While many brands still haven't taken those steps, there are many new and existing brands that have started championing inclusive sizing with high-quality, on-trend style offerings in recent years.

From Reformation's recent launch into extended sizing, offering its signature silhouettes and sustainable fabrics up to size 24 to Good American's 2016 debut denim line ranging between sizes 00–24, there are a few key brands doing the work and prioritizing inclusivity (without sacrificing style). Below are five of the best size-inclusive brands that are doing it so right, plus some of the best shopping picks from each. Here's to hoping more brands soon follow in their stylish footsteps.


Reformation launched extended sizes in 2018, and the world rejoiced. Now its effortless dresses and feminine silhouettes are offered in sizes 14–24 and 1X–3X. It's one of the best (and most sustainable) options on the market.

The Reformation Gellar Top ($78)

The Reformation Poulter Dress ($278)

The Reformation Paprika Dress ($148)

The Reformation Marlon Pant ($158)


Launched in 2016, Good American quickly became the coolest denim brand offering inclusive sizing (ranging from 00–24). Since then, it has expanded its offering into activewear, swimwear, bodysuits, and more—all of which is a modern twist on closet staples you'll wear over and over again.

Good American All Day Long Bodysuit ($95)

Good American Good Legs Crop ($155)

Good American Strut Midi Dress ($119)

Good American Corset Back Sweater ($139)


Madewell's extended sizing began with denim in 2018 (offering up to size 35) and has expanded into every category since. With sizes offered up to 3XL, Madewell's cult-favorite items like T-shirts, sweaters, and denim jackets are now so much more accessible.

Madewell Charley Pullover Sweater ($98)

Madewell Buffalo Check Sweater Coat ($188)

Madewell Puff-Sleeve Wrap-Front Midi Dress ($118)

Madewell The Perfect Vintage Jean ($128)


If you're looking for inclusive activewear that also looks insanely expensive, look no further than Girlfriend Collective. Its signature matching workout sets not only come in sizes up to 6XL, but its high-quality designs also hold up even during the toughest workouts.

Girlfriend Collective Dune Florence Tank ($28)

Girlfriend Collective Black Compressive High-Rise Legging ($68)

Girlfriend Collective Moon Paloma Bra ($38)

Girlfriend Collective Plum R&R Jogger ($68)


H&M has really stepped up its game in recent years, adding both its Conscious Collection (which uses recycled and organic materials) and H&M+ (which includes extended sizes up to 4XL). Now even more people have access to the on-trend, affordable styles that H&M is known for. From chic outerwear to cozy sweaters to effortless dresses, H&M is virtually a one-stop-shop for all wardrobe needs.

H&M Faux Fur-Collared Coat ($80)

H&M Oversized Cotton Shirt ($25)

H&M Long Jacket ($50)

H&M Teddy Bear Coat ($70)

Up next, 21 winter date outfit ideas that are cute and comfortable.

This article originally appeared on Who What Wear

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