There's no putting Latinas
in a box. After all, with a diverse and storied cultural history that spans the globe, how could you? And when it comes to beauty, Latinas glow with a sense of pride that even the best highlighter can't mimic. However, that doesn't mean Latinas aren't down to spend their coins on highlighters — or any must-have beauty product. So much so, as a group, Latinas are a spending powerhouse. So what are we buying? To find out, we asked Latina R29 staffers to curate their top picks from their beauty stash. They're spilling the tea café, ahead. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
"To me, Latina beauty means being unapologetic of who I am and how I was raised. As a Latina, I feel that there is nothing that I can’t handle. I love feeling empowered through a bold lip or radiant skin." — Carolyn Garcia,
Refinery29 Recruiting Coordinator More Charlotte Tilbury Hollywood Flawless Filter
"I never have the energy to do a full beat during the week, but I still like for my skin to look alive. This glow booster is my go-to for daily wear. Sometimes I’ll use it as a primer — especially when I’m using a matte foundation and want more glow around the cheek area — but most days, I use it as a soft illuminator. I love that it's lightweight and easily blendable with just my fingertips."
Hollywood Flawless Filter, $, available at
Cult Beauty More Colourpop Pinkies Up Lipstick
"I love everything about Colourpop’s lipsticks, especially the formula, which is creamy and
long-wearing. I could never find a nude lipstick that looked good with my skin tone until I discovered this shade. It’s the perfect rosy nude."
Pinkies Up, $, available at
"To me, Latina beauty means boldly challenging stereotypes by defining ourselves and our beauty on our terms." — Alessandra Donnelly,
Refinery29 Programming Assistant More Dose of Colors Desi x Katy Lipstick in Aftermath
"I am currently obsessed with this lipstick in the shade Aftermath. This gorgeous cognac brown works in every season, and it's also super comfortable to wear."
Dose of Colors
AFTERMATH, $, available at
Dose of Colors More Natasha Denona Sunrise Eyeshadow Palette
"This eyeshadow palette has amazing transitional colors to go from season to season. Plus, the long-wear, super-pigmented formulation is impressive."
Sunrise Eyeshadow Palette, $, available at
Sephora More Kate Somerville EradiKate Mask Foam-Activated Acne Treatment
"As far as skincare goes, this mask has been great for preventing and minimizing my breakouts."
EradiKate Mask Foam-Activated Acne Treatment, $, available at
"Beauty as a Latina means everything to me. As an aspiring makeup artist, I believe that beauty product offerings should be more inclusive to work for all complexions and hair textures." — Baeleen Rivera,
Refinery29 Receptionist More SheaMoisture Coconut and Hibiscus Curl Enhancing Smoothie
"This curling cream smells
good and gets the job done by keeping my hair soft while effectively defining my curls."
Coconut and Hibiscus Curl Enhancing Smoothie, $, available at
Target More Glamglow GENTLEBUBBLE Daily Conditioning Cleanser
"This gentle cleanser removes everything and actually leaves my skin
soft. I also love how it brightens my skin."
GENTLEBUBBLE Daily Conditioning Cleanser, $, available at
"As a Latina, beauty was introduced to me at a young age. From watching my mom find power in red lipstick to my grandma's DIY hair conditioners, it was easy to fall in love with all things beauty." — Thatiana Diaz,
Refinery29 Beauty Writer More Alamar Cosmetics Colorete Blush Trio
"Leave it to a fellow Latina to create blush tones that work for my undertones. Each of these buildable shades has something different to offer, but they all look
good on. I also appreciate that there's a shade name in Spanish ("Candela," or candle), which makes the palette extra special."
Colorete Blush Trio - Dark/Rich, $, available at
Alamar Cosmetics More iS Clinical Extreme Protect SPF 30
"After years of
reminding me constantly to wear sunscreen, I just recently committed to wearing sun protection daily. It took me forever because I've always feared breaking out or having a white cast left on my face. That was until this SPF 30 formula made it easy: not only does it replace my daily moisturizer, but it's lightweight and soaks right in."
Extreme Protect SPF 30, $, available at
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