These 33 Affordable Beauty Products Are Going Absolutely Viral on Amazon

·4 min read

The vast world of beauty products can be overwhelming Whether you seek advice from experts on Instagram, influencers on TikTok, or even our own expert editors, determining what products are actually worth your time—and investment—can be daunting.

Fortunately, instead of cobbling together a spreadsheet with finds from the For You page on TikTok or filling up your cart through Instagram's shopping feature, someone, or rather something, has done the heavy lifting for us. That's right, Amazon has aggregated the most viral, top-selling products into a single handy "Internet Famous" landing page that is easy to filter by category and price, and most importantly, add to your cart so you can experience these buzzworthy products for yourself.

With that in mind, we sifted through the four pages of viral products to unearth 33 of the most affordable (and efficacious) beauty products in skincare, hair, and makeup. Keep scrolling to see how many of these viral favorites are already on your radar.


Sunday Riley C.E.O. Glow Vitamin C & Turmeric Face Oil ($34)

Fans of Sunday Riley are obsessed with this face oil that promises a serious glow.

Opiqcey 2 Pcs Silicone Face Mask Brush ($4)

Keep multiuse mask products bacteria free with these simple silicone applicator brushes.

Schick Hydro Silk Touch-Up Multipurpose Exfoliating Dermaplaning Tool ($5)

At-home dermaplaners swear by this simple yet sharp tool for touch-ups.

Youkool Double-Sided Silicone Exfoliating Lip Brush ($6)

Because lips need to be exfoliated regularly, too.

Bliss Jelly Glow Ball ($7)

I don't think you're ready for this jelly.

Nooni Marshmallow Whip Maker Foam Cleanser ($7)

Bring on the bubbles!

Aztec Secret Indian Healing Clay ($9)

Combine this powder with apple cider vinegar for a deliciously effervescent effect.

Cerave Hydrating Facial Cleanser ($14)

Cerave is one of the internet's favorite drugstore brands for a reason.

Paula's Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant ($10)

Not into a gritty, physical exfoliant? This salicylic acid formula is just as good.

Revlon Oil-Absorbing Volcanic Face Roller ($13)


Glow Recipe Watermelon Glow Bha + Pha Pore-Tight Facial Toner ($38)

I've heard influencers say this everyday facial toner is *almost* as good as a professional treatment.

Mighty Patch The Original Hydrocolloid Acne Pimple Patch Spot Treatment ($13)

I know I'm not the only one who keeps these in my medicine cabinet (my boyfriend does, too).

Skinfood Egg White Pore Mask ($14)

It's so fluffy!

Vafee Natural Lip Plumper and Lip Care Serum ($16)

Give those lips some love.

Embryolisse Lait-Crème Concentré ($16)

A cult-favorite French beauty product.

Lilyana Naturals Eye Cream for Dark Circles and Puffiness ($30)

This is a must-have for beauties of any age.

Baimei Jade Roller & Gua Sha ($17)

Our Sunday night beauty ritual includes face oil, Gua Sha, and the latest HBO mini-series.

Mario Badescu Spritz Mist and Glow Facial Spray Collection Trio ($21)

I keep one of these on hand for a quick pick me up, especially during New York City's sweaty summer months.


Heeta Hair Shampoo Brush ($8)

Two words: scalp massage.

Shalac Large Hair Claw Clips for Thick Hair ($8)

The '90s are back, baby.

Olaplex Hair Perfector No 3 Repairing Treatment ($28)

I know multiple editors and influencers who swear by this product.

Olaplex No 6 Bond Smoother ($28)


Guteauto Hair Curlers Styling Kit ($9)

Believe it or not, but these crazy looking things actually work.

Fsmiling Medium Hair Claw Clips for Thick Hair ($14)

Love a tortoiseshell claw clip.

Mamonde Pang Pang Hair Shadow Hair Line Makeup Concealer ($14)

You have to see this in action.

Fonyve Silk Feeling Scarf ($10)

These affordable scarves come in an array of fun colors and prints.


Maybelline New York Lip Lifter Gloss ($7)

This subtle gloss comes in several flattering hues.

E.l.f Cosmetics Poreless Putty Primer ($9)

Forever in pursuit of porelessness.

Maybelline New York Sky High Waterproof Mascara Makeup ($9)

This affordable mascara delivers on its promise of sky-high lashes.

Lokfar Freckle Pen ($8)

For dotting on top of your favorite facial sunscreen, naturally.

Daubigny Foundation Makeup Brush ($10)

A good makeup brush is easy to find. A great one at an affordable price? Sold.

Kaja Roller Glow ($28)

This roller applicator helps to create the appearance of a natural glow.

Nyx Professional Makeup Soft Matte Lip Cream ($5)

Yes, it's matte and it's marvelous.

Up Next: I Just Read Tons of Amazon Reviews and Now Have These 31 Items in My Cart

This article originally appeared on Who What Wear

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