30 All-Time Allure Favorite Beauty Products Under $30
- 1/30
Stila Glitter & Glow Liquid Eye Shadow
A beautiful glitter eye look has never been easier or less messy to create, thanks to Stila's Glitter & Glow Liquid Eyeshadow. With the swipe of a wand, it turns simple daytime makeup into a festive look. We love the buildable, shimmery gloss alone or over a powder shadow for a glistening finish. - 2/30
Mario Badescu Facial Spray with Aloe, Chamomile and Lavender
Mario Badescu's facial sprays have been leaving skin glowy and refreshed since the first mist launched in 2017. It was almost a no-brainer for us to award the Aloe, Chamomile and Lavender version, which has antioxidant-rich vitamin C and botanical extracts like clarifying thyme, a Best of Beauty Award a year later. - 3/30
Neutrogena Clear Body Scrub
Body acne can occur for many reasons. For stubborn bumps below the neck, we reach for Neutrogena's Clear Body Scrub. It treats breakouts while exfoliating dead skin cells. The salicylic acid in the formula unclogs pores without bleaching fabric, unlike it another acne-fighting ingredient, benzoyl peroxide. Yahoo News is better in the app
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- 4/30
NYX Professional Makeup Slim Lip Pencil
There's something just right about the Nyx Professional Makeup Slim Lip Pencil: It's not too waxy or too stiff, and the creamy consistency is ideal for completely filling in your lips or only defining the edges. You can't beat the $4 price tag and close to 40 shade options. - 5/30
Marc Jacobs Beauty Velvet Primer
How do you make your favorite mascara even better? You apply the Marc Jacobs Velvet Noir Primer underneath it. One coat of this primer lengthens and thickens lashes, furthering the benefits of any formula you put on top of it. We love it so much it won a Best of Beauty Award two years in a row. - 6/30
Fenty Beauty by Rihanna Gloss Bomb
You voted, and we couldn't agree more. The 2020 Readers' Choice Award-winning Fenty Beauty Gloss Bomb Universal Lip Luminizer is one of the best sheer lip glazes on the market. A once-over with the jumbo doe-foot applicator doles out a beautiful, non-sticky shine that's infused with nourishing shea butter. For even fuller-looking lips, wear it over your favorite lip liner. Yahoo News is better in the app
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- 7/30
CoverGirl LashBlast Volume Mascara
Every few years, CoverGirl's Lash Blast Mascara reappears on our Best of Beauty winners' list. It's one of those products that has proven that it's hard to beat. The plastic brush combined with a volumizing formula works perfectly together to coat and lengthen every lash. It holds a curl almost as well as waterproof mascara and is nearly impossible to get to clump. - 8/30
Benefit Cosmetics Gimme Brow + Tinted Volumizing Eyebrow Gel
Benefit Cosmetics Gimme Brow does way more than your typical brow gel. Along with holding hairs in place, the formula attaches fibers to each brow hair, making them appear fuller and thicker. The result: Brows look natural but even better. To really bulk brows up, sweep the product-filled spoolie the opposite way of hair growth and then brush back into place. - 9/30
100% Pure Fruit Pigmented Eyeshadow
These 100% Pure Fruit Pigmented Eyeshadows have the rich color payoff of a traditional ey shadow formula with an ingredient list that meets the standards of our Clean seal. It comes in 20 different neutral shades that, as the name suggests, have been tinted using fruit-derived pigments. There are also matte, satin, and shimmer finishes for a range of everyday or special-occasion looks. Yahoo News is better in the app
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- 10/30
Instant Age Rewind Eraser Dark Circles Treatment Concealer
Maybelline New York's Instant Age Rewind Eraser Dark Circles Treatment Concealer has been a drugstore favorite since it launched back in 2010. According to the brand, one is sold every five seconds. Our readers voted it as their favorite concealer in 2016, and it won a Best of Beauty Award in 2018. We love this multitasking formula — feel free to use it elsewhere on your face — for its opaque coverage of dark circles and its skin-like finish that doesn't settle into fine lines around the eye. - 11/30
Velour Too Easy Lash Applicator
The Velour Too Easy Lash Applicator makes false-lash application a breeze. The curved, flat tweezer allows you to anchor lashes directly on the lash line and get into those stubborn inner and outer corners. Use the miniature-comb end to blend your falsies with your natural lashes or to comb out mascara clumps. - 12/30
Beautyblender Original Sponge
When the Beautyblender sponge launched back in 2007, it literally changed the way we apply base makeup forever. To unlock its magical blending powers, don't forget to dampen the sponge before every use; doing so helps press the product into skin for a seamless, even, and smooth finish. You can use the sponge with powder, cream, and liquid formulas. Yahoo News is better in the app
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- 13/30
Real Techniques Setting Brush
The Real Techniques Setting Brush is a drugstore gem. Its small size allows for precision product application, while the duo-fiber bristles make it handy for both cream and powder formulas. At just under $10, you might as well pick up two — you'll certainly get good use out of it. - 14/30
Elta MD UV Pure Broad-Spectrum SPF47
Here at Allure, wearing sun protection might as well be a job requirement. If you haven't zeroed in on a sunscreen that works for you, consider one of our favorites, the Best of Beauty-winning Elta MD UV Pure Broad-Spectrum SPF47. This physical sunscreen defends skin from damaging rays with a blend of zinc oxide and titanium dioxide and without leaving a white cast. - 15/30
Native Deodorant Coconut & Vanilla
Going natural isn't for everyone, but Native’s Natural Deodorant is an excellent aluminum-free alternative to traditional antiperspirant, if you're curious. It uses a blend of tapioca starch and milk of magnesia to prevent sweat and odor. The Coconut Vanilla and Cucumber Melon scents are Allure staff favorites. Yahoo News is better in the app
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- 16/30
Dr. Bronner’s Pure-Castile Liquid Soap
Consider Dr. Bronner's 18-in-1 Hemp Peppermint Pure-Castile Soap's blend of concentrated and hydrating coconut, jojoba, and olive oils the ultimate multitasking cleanser. Even though it doesn’t create a rich lather, we love how its peppermint oil leaves behind a fresh, skin-tingling clean. Use it as a body wash, liquid detergent, hand soap, or simply an all-purpose cleaner. - 17/30
Cetaphil Gentle Skin Cleanser
At this point, we might as well call Cetaphil's Gentle Skin Cleanser a skin-care MVP. Dermatologists recommend it for patients struggling with skin conditions such as eczema and rosacea because it's so mild. The creamy formula cleanses skin without leaving behind that drying, squeaky-clean effect because it's made with fatty alcohols, "which coat the skin to prevent the detergents from drying it out," cosmetic chemist Ni'Kita Wilson previously told Allure. - 18/30
Laneige Lip Sleeping Mask
The balmy formula of Laneige's Lip Sleeping Mask was designed to work at night, but we reach for it anytime our lips need major hydration. The brand taps hyaluronic acid and vitamin C to deeply penetrate dry lips and restore moisture, leaving your lips incredibly soft and glossy. The treatment also uses a blend of raspberry, strawberry, cranberry, and blueberry extracts to give it a sweet scent. Yahoo News is better in the app
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- 19/30
Bread Beauty Supply Hair Oil
Bread Beauty Supply's debut hair oil keeps selling out for a reason: Besides smelling delicious, Australian Kakadu Plum oil hydrates and defines the driest of curls without added weight. Use the tiniest amount on fine hair to smooth frizz or a more generous amount as a moisturizing treatment for thicker, coarser textures. - 20/30
Tresemmé Compressed Micro-Mist Hairspray
Science meets function with Tresemmé's impressive Micro-Mist Hairspray, which won an Allure Best of Beauty Breakthrough Award in 2018. Its compressed technology delivers the same amount of product using less gas, meaning it puts fewer pollutants into the atmosphere. You get a long-lasting great hair day that's better for the environment. - 21/30
SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie
The driest of coils are no match for SheaMoisture's Coconut & Hibiscus Curl Enhancing Smoothie. This rich cream fights frizz, leaving hair with bounce and definition. Plus, it works on all curl patterns. Start with a dime-size amount because a little goes a long way. Yahoo News is better in the app
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- 22/30
eSalon Custom Hair Color & Hair Dye Set
If you're still a bit uncomfortable heading back to your colorist before everyone is vaccinated, you aren't alone. Luckily, eSalon has come to the rescue with an at-home hair-coloring kit that's a breeze. For a custom single-process application, you take a questionnaire and upload a photo of yourself. A colorist then designs a formula based on your skin tone, hair texture, and color history. The kit comes with all the tools and instructions to touch-up roots with minimal mess and stress. - 23/30
L'Oréal Paris Elvive Total Repair 5 Repairing Shampoo and Conditioner
L'Oréal Paris's Elvive Total Repair 5 Repairing Shampoo and Conditioner are formulated with a combination of ceramides and amino acids, which, together, help rebuild damaged hair. The shampoo leaves your scalp feeling fresh, while the conditioner does the hair-smoothing and shine-boosting work. - 24/30
Baby Tress Edge Styler
Upgrade your edge game with the Baby Tress Edge Styler. This handy three-in-one tool features a tapered handle that is ideal for sectioning hair and making precise parts, and two different brush heads. Use the natural boar side to smooth stubborn flyaways and the plastic bristles to gently dab on an edge gel. You'll never go back to a toothbrush again. Yahoo News is better in the app
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- 25/30
Differin Gel
When it comes to drugstore acne treatments, Differin Gel delivers. Previously only available with a prescription, this now over-the-counter retinoid clears up skin, diminishes dark spots, and helps smooths fine lines. Its main ingredient, adapalene, treats clogged pores and inflammation — two major causes of acne. Keep in mind that there will be some peeling following usage, so sunscreen is a must. For full skin-clearing results, you'll need to wait three months, but we promise it's worth the wait. - 26/30
Olay Regenerist Micro- Sculpting Cream
According to Olay, 17 jars of the Regenerist Micro-Sculpting Cream sell every minute, and we have a hunch as to why. The red jar is packed with skin-loving ingredients such as niacinamide, vitamin E, and fan-favorite hyaluronic acid. Together, they plump, even out texture, and fade dark spots. - 27/30
Unsun Mineral Tinted Face Sunscreen
White cast? We don't know her, especially when using the Unsun Mineral Tinted Face Sunscreen. This tinted formula comes in two shades (light/medium and medium/dark) so that every skin tone can benefit from its moisturizing coconut oil and shea butter formula. Once it's fully absorbed, your skin is left with the prettiest glow. Yahoo News is better in the app
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- 28/30
Klorane Dry Shampoo with Oat Milk
Allure editors and hairstylists love this French dry shampoo. Corn starch and rice absorb oil, while the oat milk in the powder soothes the scalp. Just a few spritzes refresh a blowout without leaving a white residue, no matter how dark your hair is. Put some right at your roots before bed to cut your morning styling time in half. - 29/30
Wet Brush Epic Pro Helix Brush
Master the at-home blowout with Wet Brush's Epic Pro Helix Brush. The mixed boar and plastic bristles grab on to hair, creating the perfect amount of tension for a sleek or bouncy finish. Like the brand’s original paddle design, this is just as gentle on fragile, wet hair. The flexible bristles work to remove knots as you swipe through hair. - 30/30
The Ordinary Hyaluronic Acid 2% + B5
Parched skin is a thing of the past once The Ordinary’s Hyaluronic Acid 2% + B5 enters the picture. The formula contains multiple forms of hyaluronic acid, combined with vitamin B5 to soothe and nourish the skin. Use it alone or under a moisturizing cream for long-lasting hydration.
KATHLEEN SUICO
We've weighed in on a range of high and low beauty products over the years. These budget-friendly picks steal our hearts time and time again.
Originally Appeared on Allure