Yahoo Lifestyle 30 Black-Owned Skincare Brands to Elevate Your Beauty Routine
- 1/31
30 Black-Owned Skincare Brands to Elevate Your Beauty Routine
While it's important to support Black-owned businesses during Black History Month and throughout the entire year, in the beauty industry, Black-owned brands have a lot to offer in terms of natural ingredients, hardworking products, and formulas that cater to melanated skin concerns. Many of these businesses make an impact far beyond their products, whether they give back to their community or support mental health initiatives.
From shea butter moisturizers and men’s shaving products formulated for coarse hair, Black creators are at the forefront of the industry, putting beauty products into the market that work for everyone, regardless of ethnicity. Black beauty founders are not just making moisturizers and serums: They also have developed high-end LED masks, exfoliating tools and specialized razors.
Black celebrities like Rihanna and Venus Williams have invested time and effort into the skincare and beauty space by launching major companies with tried-and-true products. But there are also independent smaller brands that have made a large footprint in a short amount of time, with unique focuses on sustainability, science-backed formulas and spirituality. To highlight some of these unique brands, we’ve compiled a list of the most popular Black-owned skincare lines, as well as a few you may not have heard of, that will quickly become an irreplaceable part of your self-care routines. Discover all of our favorites below.
Hearst Owned - 2/31
1) Intensive Eye Renewal Cream
Shani Darden Skincare
amazon.com
$68.00
As an aesthetician to stars like Kelly Rowland and Jessica Alba, Shani Darden knows skincare. We love the brand's Intensive Eye Renewal Cream with Firming Peptides and Face Sculpting Wand. While the PRO LED Light Mask is more of an investment at $1,900, it will change your skincare routine in a major way.
Amazon - 3/31
2) CocoShea Revitalizing Cream
Buttah Skin
ulta.com
$19.00
Founded by skincare expert Dorian Renaud, Buttah Skin is a gender-inclusive brand built on the power of raw, natural, organic shea butter. Top products include the CocoShea Revitalizing Cream, which has hyaluronic acid and vitamin E to hydrate and soothe your skin.
Ulta - 4/31
3) Srsly Buffed Dry Brush
Buff Experts
nordstrom.com
$19.00
Keeping skin soft and supple is the ultimate skincare goal. Buff Experts, founded by waxing expert Sina Zere, is dedicated to providing the products you need to achieve healthier skin. Our pick, the Srsly Buffed Dry Brush, will perfect your exfoliating routine and treat body acne and hyperpigmentation, too.
Nordstrom - 5/31
4) Travel Size Start'r Set
Fenty Skin
sephora.com
$43.00
Need we say more? Rihanna’s skincare line, Fenty Skin, has quickly become a favorite among the beauty-obsessed everywhere, thanks to Rihanna’s renowned attention to detail and commitment to servicing a diverse range of skin tones. With ingredients like AHAs and niacinamides, Fenty products help regenerate healthy fats that keep skin moisturized and soft.
Sephora - 6/31
5) Mini Faded Serum for Dark Spots & Discoloration
Topicals
sephora.com
$18.00
Melanated skin is more prone to eczema, and luckily, Black-owned brand Topicals has products specifically for the condition. Did we mention that it also donates a portion of profits to important mental health advocacy initiatives, including Therapy for Black Girls and Fearless Femme 100?
Sephora - 7/31
6) Game. Set. Match. Body Lotion
eleven by venus williams
ulta.com
$38.00
Few people know the struggle of caring for your skin in the sun better than Venus Williams, who has spent her entire career playing tennis and winning Grand Slam titles under the beaming rays. That’s why her sunscreen brand, EleVen, is such a revelation. Not only does this sunscreen protect the face and body, but it also has a lip balm with SPF, an oft-overlooked part of a sunscreen routine.
Ulta - 8/31
7) African Beauty Butter
54 Thrones
sephora.com
$24.00
Christina Funke Tegbe created the luxurious skincare brand 54 Thrones in 2015 to highlight the beauty rituals of Africa. The brand partners with skilled artisans who handcraft the products, and each formula consists of high-quality, African-grown ingredients. The result is a powerhouse line of products that will reinvent your entire skincare routine.
Sephora - 9/31
8) Forest: For - Rest
Homebody
ulta.com
$14.00
Founded by Rebecca Grammer-Ybarra, a mom and former pastry chef, Homebody is a fantastic line full of herbal bath products formulated to soothe the body and mind. You’ll want to add its plant-powered bath essentials to your self-care nights.
Ulta - 10/31
9) Break-Out
Rosen
$12.00
While many of us struggle with acne and breakouts, it’s also a hugely stigmatized topic. Jamika Martin set out to change that by founding Rosen Skincare, a line of breakout and skincare solutions to help us prevent acne and repair hyperpigmentation.
Ulta - 11/31
10) Yummy Skin Serum Foundation
Danessa Myricks Beauty
sephora.com
$34.00
You’ll fall in love with Danessa Myrick’s serums, which are the perfect blend of makeup and skincare. The brand's Beauty Oil with Gold Leaf is particularly wonderful, giving your skin that golden glow while also providing key nutrients. Another must-have product is the Yummy Skin Serum Foundation, which provides coverage plus hyaluronic acid and antioxidants that keep skin soft and healthy.
Sephora - 12/31
11) Broad Spectrum
Black Girl Sunscreen
target.com
$15.99
Shontay Lundy’s sunscreen line, Black Girl Sunscreen, is a game-changer for women of color, helping them protect themselves from harmful UV rays without having a white cast. The brand's formulas also provide needed nutrients with natural ingredients like avocado oil and jojoba oils, cacao and carrot juice.
Target - 13/31
12) Beard Trimmer
Bevel
amazon.com
$165.99
Founded by CEO Tristan Walker, Bevel caters to the specific needs of people of color, especially men with coarse or curly hair who shave. Its safety razor and cleansing face wash help achieve smooth skin with no irritation or ingrown hairs.
Amazon - 14/31
13) Cooling Body Gel Moisturizer
Kinlò
walmart.com
$9.97
Founded by tennis star Naomi Osaka, Kinlò is a skincare brand designed to provide inclusive education about the dangers of sun damage to those with melanin-rich skin. The lineup of products includes the Golden Rays Sunscreen with SPF 50, available in three tinted shades for all skin types—light, medium and deep. The Cooling Body Gel is another great addition to your skincare routine for its cooling and moisturizing formula.
Walmart - 15/31
14) Eucalyptus Shea Body Butter
Hanahana Beauty
hanahanabeauty.com
$28.00
Hanahana Beauty is a consciously clean brand that sources its shea-butter-based products from the Katariga Women's Shea Cooperative in Ghana. Abena Boamah, the founder and CEO of the company, was inspired to start the business to uplift women of color around the world and make an impact on the Katariga community through direct sourcing and support.
Hanahana Beauty - 16/31
15) SuperFruit Exfoliating Tonic
Rose Ingleton MD
rosemdskin.com
$48.00
Board-certified dermatologist Rosemarie Ingleton, MD, the Medical Director of Ingleton Dermatology in New York, created a popular natural line of skincare products. The formulas address common concerns, like aging, blemishes, dullness, redness and dehydration. Each product uses a blend of natural fruit extracts native to her home island, Jamaica.
Rose Ingleton MD - 17/31
16) Milk Marvel Dark Spot Serum
Eadem
sephora.com
$68.00
Eadem seeks to redefine beauty standards and does so through its smart melanin beauty system, which helps keep melanin in mind as it pertains to beauty. The Milk Marvel Dark Spot Serum incorporates niacinamide and vitamin C to help even out the complexion and reduce hyperpigmentation.
Sephora - 18/31
17) Keys Soulcare Golden Cleanser
Keys Soulcare
ulta.com
$20.00
Did you know that Alicia Keys has her own skincare/beauty brand? Her Keys Soulcare line is all about using dermatologist-developed clean skincare formulas paired with skin-nourishing ingredients. The Golden Cleanser is gentle pore cleaner that uses Manuka honey, turmeric and chamomile to help remove the daily grime, dirt and other impurities from your face.
Ulta - 19/31
18) Brightening Dark Spot Vitamin C Serum
Hyper Skin
sephora.com
$58.00
To Desiree Verdejo, Black and brown skin was left out of the beauty conversation back in 2019. So she founded her brand, Hyper Skin, focused on the unique needs of skin of color. This Brightening Serum helps eliminate dark spots and hyperpigmentation.
Sephora - 20/31
19) Clear Skin Clay Mask
Bolden
amazon.com
$18.49
Chinelo and Ndidi and established Bolden as a way to embolden women through beauty. The sisters create natural products that strive to meet the needs of women of color. The clay mask helps to provide a deep cleansing and clears breakouts for all skin types.
Amazon - 21/31
20) Mesh Body Exfoliator
Luv Scrub
ulta.com
$18.00
The mission behind Luv Scrub is to reveal your best skin. This mesh body exfoliator gets its inspiration from West African beauty standards. It's made out of nylon and can last for up to 18 months. The color of the exfoliator represents modesty, wisdom and happiness in West African culture.
Sephora - 22/31
21) Refuge Rejuvenating Foot Soak
Naturally London
naturallylondon.com
$21.00
Founded by Chris Cabrera, a Black skincare expert and certified aromatherapist, Naturally London handcrafts botanical-based foot- and hand-care products to add to your daily skincare regimen, and soften and moisturize your feet and hands.
Naturally London - 23/31
22) Skin-Enhancing Tinted Moisturizer
Ami Colé
sephora.com
$32.00
Made to unveil your inner excellence, Ami Colé offers natural products that will make you feel your best. Diarrha Ndiaye, the founder of the brand, used inspiration from her Senegal upbringing to create skin-caring and deep-understanding formulas. The skin-enhancing tinted moisturizer lives up to that reputation and is suitable for every skin type.
Sephora - 24/31
23) Isle Lip Balm with SPF 30
Cay Skin
sephora.com
$14.00
Combine the importance of "suncare" with skincare and you get Cay Skin. Founded by model and socialite Winnie Harlow, who battles with Vitiligo, Cay Skin offers silicone-free, vegan, cruelty-free, reef-friendly and dermatologist-tested options. The Isle lip balm will keep your lips moisturized and protected.
Sephora - 25/31
24) Lip Balm
KNC Beauty
sephora.com
$22.00
After a trip to Japan, Kristen Noel Crawley became obsessed with lip gloss. Upon returning home, she realized that there weren't many natural glosses available, thus, KNC Beauty was born. The lip balm uses cotton oil, moringa, kukui oil, kokum and shea butter for a full moisturizing balm.
Sephora - 26/31
25) Soothe Me Daily Scalp Serum with Peppermint Oil
Sunday II Sunday
mysunday2sunday.com
$28.00
For the women who aren't afraid of sweating, Sunday II Sunday offers a range of products that are formulated to withstand sweat and exercise. This scalp serum uses cooling peppermint and the brand's Himalayan mushroom complex to help sooth an itching, dry scalp.
Sunday II Sunday - 27/31
26) Daily Hydrating Moisturizing Cream
AbsoluteJOI
amazon.com
$42.00
Developed by physician-researcher, Dr. Anne Beal, AbsoluteJOI is an inclusive clean beauty brand that seeks to help care for everyone's tones and skin types. The brand's products have scientifically-based active ingredients along with soothing botanicals for a nourishing and balancing experience. This daily hydrating moisturizing cream features green tea and chamomile and is perfect for sensitive skin types.
Amazon - 28/31
27) Radiate Face Jelly Gel Moisturizer
Base Butter
basebutter.com
$27.00
All-natural skincare line Base Butter is on a mission to make healthy skin available to all. The cofounders, She'Neil Spence, the brand's CEO, and Nicolette Graves, who is also VP of product, were inspired to create their brand after their own struggles with acne and oily skin. Now their product line includes a moisturizing facial “jelly” and a whipped body cream.
Base Butter - 29/31
28) Turmeric Serum
Mary Louise Cosmetics
mymarylouise.com
$35.00
A big brand code for Mary Louise Cosmetics is accessibility. In 2017, Akilah Releford, founder, created her first beauty product in her dorm room at Howard University. Over the years, she honed in on creating beauty products that use healthy ingredients. The turmeric face serum helps to reduce redness and irritation and soothe your skin.
Mary Louise Cosmetics - 30/31
29) Tigernut + Squalene Multi-Use Oil
Tsuri
thetsuricompany.com
$40.00
Founded by certified formulator Ashli Goudelock, Tsuri’s mission is to merge luxury clean beauty, sacred self-care and natural home care products. Each product is all-natural, organic and cruelty-free and helps create a spa-like experience right in your home. The brand's Tigernut Squalene Multi-Use Oil is a customer favorite that will lock in all that great moisture while you sleep. And as a bonus, for every 60 products sold, NoIssue plants trees on Tsuri’s behalf for reforestation efforts.
Tsuri - 31/31
30) Resurfacing Body Serum
Oui The People
ouithepeople.com
$45.00
When Karen Young founded Oui the People, she wanted to ditch "antiquated" language that suggested those who didn't shave were far from perfect. She started the company with a stainless steel safety razor made to reduce the likelihood of razor burn or ingrown hairs. Young then expanded into other body-care products, including the Cheat Sheet Resurfacing Body Serum, which is an overnight formula that works to unclog pores, smooth rough skin and unveil a beautiful glow.
Oui The People
