No matter how many times we told ourselves that we'd cut back on certain things this year, we just haven't been able to reduce the amount of our time spent in Target. It's hard enough to make it past the conveniently-placed one-dollar section without buying old Halloween candy and Christmas decor we don't need: With the amount of fantastic beauty loot that hit the shelves this year, it's also been impossible to not fall in love with new products.
Of all the items on our never-ending stack of Target receipts at the bottom of our purse, many of them were worth a winning spot in our 2019 Beauty Innovator Awards. Ahead, shop our favorite Target beauty finds from this year, from a pH-balancing moisturizer to a hair gloss that rivals an in-salon treatment. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission. Check out the rest of the 2019 Beauty Innovator Award winners. Sailor by Captain B. Gentle Tides Cleansing Oil
Double cleansing will feel a lot less daunting when it's done with this liquid, which has sunflower and camellia seed oils to melt away makeup and soothe your skin.
Sailor by Captain B.
Sailor by Captain B. Gentle Tides Cleansing Oil, $, available at
Target More Kristin Ess In-Shower Gloss
Changing your hair color is cute, but upkeep is expensive. To save a few coins, pick up a few boxes of this in-shower gloss and stash them away for when your hair color looks dull. By the time you perform your in-shower rendition to Lizzo's
your hair will look like you just left the salon chair.
In-Shower Gloss, $, available at
Target More Secret Aluminum-Free Deodorant
This Secret solid is free of aluminum and full of rosewater to protect your pits from odor without irritating them.
Aluminum-Free Deodorant, $, available at
Target More Pixi In-Shower Steam Facial
All you need is a steaming hot shower and this jelly-like face mask for newborn baby-soft skin.
In-Shower Steam Facial, $, available at
Target More Welly Face Saver Clear Spot Bandages
Keep this teeny pink tin full of hydrocolloid patches in your purse for when you need to end a pimple, fast.
Face Saver Clear Spot Bandages, $, available at
Target More Maybelline SuperStay Ink Crayon
The stick version of Maybelline's cult-favorite formula makes it even easier to color in the lines without waiting for your lips to dry before diving into a cup of coffee.
Maybelline SuperStay Ink Crayon Lipstick - 0.04oz, $, available at
Target More L'Oreal Paris Infallible Full Wear Concealer
For $13, this tube will give you high-impact full coverage that'll look like you spent a fortune copying an Instagram influencer's intricate contour routine.
L'Oreal Paris Infallible Full Wear Concealer Waterproof Full Coverage - 0.33 fl oz, $, available at
Target More NYX Professional Makeup Fill & Fluff Eyebrow Pomade Pencil
For a feathery finish, use this pencil, which has a waxy formula on one side and a paddle brush on the other. The slanted tip will correctly define your arch, while the flat-tipped brush will buff out the color and make each hair look fuller.
NYX Professional Makeup
Fill & Fluff Eyebrow Pomade Pencil, $, available at
Target More La Roche-Posay Toleriane Ultra Eyes
Spring water and niacinamide are the key players in this all-star eye cream, which is like a surge of moisture for super-dry skin.
La Roche-Posay Toleriane Ultra Eye Cream Soothing Moisturizer For Sensitive Skin - 0.67 fl oz, $, available at
Target More La Roche-Posay Anthelios 50 Mineral Sunscreen - Gentle Lotion
We typically wouldn't recommend using your body lotion on your face, but you get a pass if you're using this sunscreen. The mineral formula has SPF 50 protection and antioxidants to shield your skin, and unlike other mineral formulas, you don't have to worry about looking like a chalkboard after using this.
Mineral Sunscreen Body And Face Sunscreen Lotion, $, available at
Target More Coppertone Glow With Shimmer Sunscreen Lotion
Sunscreen is usually the least sexy part of our beauty routine, but this Coppertone formula changed that thanks to its ability to protect skin with SPF 30 and a handful of shimmer on the side.
Coppertone Glow With Shimmer Sunscreen Lotion, $, available at
Target More Garnier Whole Blends 10-in-1 Miracle Nectar Leave-In Treatment
Most leave-in products are glorified detanglers, but this one — which is packed with honey extracts to strengthen, reduce frizz, and protect your strands from heat —
does the work.
Garnier Whole Blends Miracle Nectar Repairing Leave-In, $, available at
Target More L'Oreal Paris Unlimited Length and Lift Mascara
Mixing mascaras to get the perfect volume and length takes up a lot more time than we're willing to admit. Luckily, this new formula exists, with a multifunctional wand which can be used in two ways: straight for length, and bent to add curl for a customizable result.
L'Oreal Paris Unlimited Washable Mascara, $, available at
Target More Pixi pHenomenal Gel
When your skin starts to show signs of all those times you fell asleep with leftover makeup, it's time to hit the reset button. This gel treatment will help you do just that, using horse chestnut to hydrate and soothe while citric acid keeps pores tight.
pHenomenal Gel, $, available at
Target More Herbal Essences Birch Bark Extract Sulfate-Free Shampoo
Wash day with this shampoo will be the closest thing to the beach in your bathroom — except, unlike saltwater, one rinse with this will make your hair feel like the softest silk.
Herbal Essences Bio:Renew Birch Bark Extract Shampoo, $, available at
Target More Neutrogena Hydro Boost Gel Body Cream with Hyaluronic Acid
The benefits of hyaluronic acid aren't limited to the skin on your face: A few pumps of this body lotion containing the hydrating OG will also help your limbs level up to smooth dolphin status.
Neutrogena Hydro Boost Hydrating Body Gel Cream with Hyaluronic Acid - 16oz, $, available at
Target More Maybelline Super Stay Full Coverage Under-Eye Concealer
Much like the other Maybelline SuperStay formulas, this concealer won't feather off after a few hours of errands or meetings. A few dots are all you need to mask dark circles and blemishes, or you can layer in different shades to contour and highlight.
Maybelline Super Stay Full Coverage, Long Lasting Under, $, available at
Target More NYX Professional Makeup Powder Puff Lippie Lip Cream
Somewhere in between potent pigment with a just-kissed finish lives this Powder Puff Lip Cream, which has a pillow-like applicator and a velvety texture.
NYX Professional Makeup
NYX Professional Makeup Powder Puff Lippie, $, available at
Target More Dove Concentrated Repair Crème Conditioner
We're guilty of not keeping up with deep-conditioning treatments regularly, but this nourishing conditioner takes some of the pressure off. The creamy formula adds slip and noticeable shine after every use on all hair types from straight to coily. Use it as your regular conditioner, and don't feel too bad about skipping a deep treatment now and then.
Dove Ultracare Crème Concentrated + Repair Conditioner, $, available at
Target More Garnier Fructis Sleek Shot In-Shower Styler
The easiest beauty cocktail you'll ever mix is equal parts shampoo and Garnier's Sleek Shot In-Shower Styler, which smooths frizz and adds shine before you even get out of the shower.
Garnier Fructis Sleek Shot In-Shower Styler - 5.1 fl oz, $, available at
Target More Pantene Pro-V Intense Rescue Shot Hair Ampoules
When split ends and frizz are screaming SOS, take one of these Pantene shots to the head (literally). The intensive repair treatment will help revive damaged strands and make dull hair feel new again.
Pantene Pro-V Intense Rescue Shots Ampoules, $, available at
Target More Head & Shoulders Royal Oils Instant Soothe Scalp Elixir
Whether you're rocking a week-old protective style or just have a sensitive scalp, keep this spray in your collection. When an annoying itch hits, spritz the peppermint and zinc-infused formula for instant relief.
Head & Shoulders
Head & Shoulders Royal Oils Instant Soothe Scalp Elixir, $, available at
Target More Love Beauty And Planet Murumuru Butter & Rose Shampoo Bar
You'll be doing your hair (and the environment) a huge favor when you pick up this shampoo bar, which has murumuru butter, coconut oil, and rose to nourish and hydrate your strands.
Love Beauty and Planet
Love Beauty and Planet Muru Muru Shampoo Bar, $, available at
Target More Myro Deodorant
Clean ingredients, cute refillable packaging, and delicious — not obnoxious — scents make this environmentally-conscious deodorant the new cool kid on the block.
Deodorant, $, available at
Target More Covergirl Exhibitionist Mascara
Behold, a jet-black mascara that'll lift and plump your lashes in one coat and won't flake on you by lunchtime.
COVERGIRL Exhibitionist Mascara Midnight Black, $, available at
Target More Ethique Shampoo Bar
Step away from the shampoo bottles and stack up these bars instead. The pH-balanced blocks are made with coconut oil and cocoa butter to restore moisture into dry hair.
Ethique Eco-Friendly Frizz Wrangler Shampoo Bar, $, available at
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