They're on everyone's wish lists and registries.
Sometimes the best—and least overwhelming—way to shop is to check out what other people are buying. When it comes to your personal style, that's one thing, but when you're looking for the best sheets or kitchen appliances, seeing what other people are obsessed with can help you figure out exactly what will work best for you. And in the case of Amazon, where there are literally millions of items to choose from (and popular items can have tens of thousands of reviews!) it's especially helpful to weed through all the options and find the products customers love the most. That's where the Most Wished For page comes in—it's where you can see the top products people add to their wish lists and registries most often, in any category you can shop on the site. If you didn't know about it before, it's definitely time to add it to your bookmarks.
These are the top 25 items added to Amazon wish lists and registries, but if you want more wish list inspiration, you can head to Amazon to see the rest of the top 100. (And of course, that's just in the home and kitchen section—you can also check out the most wished for books, pet supplies, clothes, electronics, and more.)