King Kylie does it again! Whether or not you agree with the Forbes headline earlier this year, which touted the 22-year-old Jenner as the youngest-ever self-made billionaire, the mini makeup mogul is definitely cashing in big in 2019. In fact, today The Wall Street Journal reported that Coty Inc., the 115-year-old American multinational beauty company, officially purchased 51% of Kylie Cosmetics for a cool $600 million. This puts the total valuation of Kylie Cosmetics at $1.2 billion, which is an incredible feat for any four-year-old brand. So whether you love Kylie Jenner or love to loathe her, it’s hard not to admire her business acumen when it comes to the beauty department.
Originally launched in 2015 as Kylie Lip Kits, the company was renamed Kylie Cosmetics in 2016 and has included limited-edition collaborations with her half-sisters Kim, Khloé, and Kourtney, as well as her mom, Kris Jenner. Kylie Cosmetics began releasing thematic collections in February 2018, with the Weather Collection, inspired by the birth of her daughter, Stormi, and the Birthday Collection in August 2019, which included lip kits, an eye shadow pallet, face primer, matte lipstick, eyeliner, highlighter, and more. Kylie Skin, which launched in May of this year and includes face wash, scrub, toner, serum, moisturizer, and eye cream products, is also included in the deal with Coty Inc.
From the top of her head to the tips of her coffin-shaped acrylics, as fellow beauty lovers, we’ve got to admire her unparalleled prowess. Below, take a look at 24 of Jenner’s best beauty Instagrams from this year as we look forward to keeping up with Kylie Cosmetics in 2020.
Just an on-point winged eye for a casual drive.
Watermelon sugar, anyone?
Blink and you'll miss it.
Sometimes all you need is a great pair of lashes.
The eyes are the window to the soul. Right, Kylie?
Kylie Cosmetics Kylie Holiday Eyeshadow Palette ($44)
A look this hot deserves an equally fiery red lip.
Proof that this '90s-era shade looks good on everyone.
The mouth that launched a million lip kits.
Old Hollywood glamour never goes out of style.
When you have your own cosmetics company, it's easy to find the perfect shade to match your ruby-red dress.
Kylie Cosmetics Kylie Holiday 5 Piece Lip Set ($30)
Only Kylie Jenner could pull off a head-to-toe lavender look at the 2019 Met Gala.
The Little Mermaid has never looked this radiant.
Sporting a down-to-there braid like a total ace.
We have a feeling that Stormi loves playing with her mom's hair.
Jenner captioned this photo "mood all 2019," and we think she nailed it.
Putting her skin in the spotlight as a pixie this past Halloween.
You'd think a Playboy Bunny costume would involve a lot of makeup, but not for this model playmate.
Wear a hat (and SPF)—your skin will thank you later.
Clear skin for the win!
Kylie Cosmetics Kylighter ($20)
Kylie Skin Vitamin C Serum ($28)
Who else do you know that would match their nails to their car?
We love this heart-shaped surprise.
Butterflies are one of Jenner's favorite motifs.
Nailing the tie-dye trend from head to toe.
Hum Nutrition Killer Nails ($20)
This article originally appeared on Who What Wear
Read More from Who What Wear