21 Black-Owned Wellness Brands That Support Black Joy

Kisha Forde
·6 min read
5

Black-owned wellness brands and mental health organizations are more of a safe haven for support than ever—in these spaces within the Black community, companies and foundations are doing the necessary work of connecting and nourishing their audiences.

And because these businesses should be supported both now and always, we’re magnifying some of the healthiest spaces providing in-person and virtual services and actual products that can help promote your well-being. From fitness studios to crystal and herb shops, here we’ve rounded up 21 Black-owned wellness brands that support and promote Black joy.

BLK + GRN

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

BLK + GRN is an online marketplace made up of more than 60 Black artisans, selling products that use all-natural ingredients. The website sells almost everything you can imagine—from menstrual care to products for the home.

GirlTrek

<cite class="credit">story street media / Courtesy of brand</cite>
story street media / Courtesy of brand

GirlTrek, a self-care movement centered on walking, “is rallying 1 million Black women to walk in their neighborhoods for radical self-care and healing.” GirlTrek serves as the largest public and health movement for Black women, and offers community support, neighborhood walks, and a walking podcast as part of their Black History Bootcamp.

The Honey Pot Co.

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

The Honey Pot Company, founded by Bea Dixon, recently hit the shelves at Target. The intimacy care line includes everything from pads to panty liners to feminine wipes. The most raved-about product? The normal foaming wash, which is plant-derived and made with herbal ingredients.

The Cristalline

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

The Cristalline is a “multifaceted lifestyle service to help you create balanced energy within all aspects of your life.” The website includes a unique blend of interior design services, crystal healing, and even offers manifestation/space cleansing kits, complete with sage and crystals

Transparent & Black

<cite class="credit">Courtesy of Brand</cite>
Courtesy of Brand

Transparent & Black is a wellness collective that creates space for Black people to heal from trauma. The organization is currently working to build its first physical space in Brooklyn, which will include access to therapists, doulas, stillness rooms, and fitness classes for the Black community. Their digital services are centered around yoga, mental health check-ins, and more.

Caramel Brown Cosmetics

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

Founded by Jessica St. Sulme in 2011, Caramel Brown Cosmetics has a wide variety of vegan-based, all-natural products, which include everything from handmade body butter to cotton-candy-themed sugar body scrubs. What initially began as a company based on selling gift baskets quickly transformed into a self-care paradise. One of her newest creations sure to please? The Black Chai Body Sugar Scrub.

Black Girls Breathing

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

Black Girls Breathing is an online safe space made for Black women to support their mental health through community endeavors and by offering free virtual breath work circles (provided on a sliding scale).

Rituals + Ceremony

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

Rituals + Ceremony is a wellness space located in Brooklyn, but with plenty of goodies sold online including crystal box sets, manifestation kits, and essential oils such as the Rose Geranium Relaxation Body Oil, dedicated to restoring suppleness and softness.

Therapy for Black Girls

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

Therapy for Black Girls is an online platform dedicated to encouraging mental wellness for Black women. Mental health topics are presented in a way that feels accessible and therapists, both in-office and virtual, can be found according to your proximity. The organization also offers virtual sessions and events centered around mental health.

Heal Haus

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

Heal Haus, founded by Elisa Shankle and Darian Hall, is more than a joint wellness space and café (located in Brooklyn)—it also serves as an online space “where healing is accessible, inclusive, and community-oriented.” Its online offerings include daily classes ranging from Alchemy Meditation to Open Level Vinyasa. Classes start at $10.

Fly Girl Collective

<cite class="credit">Courtesy of Ollie Trenchard</cite>
Courtesy of Ollie Trenchard

Fly Girl Collective, based in London and now operating virtually, connects women through collective challenges and events. Other resources on its website include posts centered around healthy eating, inspirational “Cool Down” panel discussions, and much more.

Chakra Zulu Crystals

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

Based in Tampa, Chakra Zulu Crystals has everything from beautiful tumbled and raw gemstones to apothecaries. It's self-care heaven, filled with picks like the Heart Chakra Detox Bath Salts, composed of geranium, jasmine, and bergamot essential oils.

Body Space Fitness

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

Kelvin Gary founded Body Space Fitness, a boutique training gym, to specialize in private, semiprivate training, and small fitness classes in New York. It's now offering virtual sessions, and training formats are tailored to each individual.

Natty Garden

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

What’s wellness without the adoration of plants and gardening? Natty Garden is stocked full of stuff including gardening tools, fertilizer, nutrients, and more for your growing plant babies.

Movita Vitamins

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

Movita Vitamins, a popular multivitamin company, has everything from prenatal vitamins to a beauty bottle, which was designed to support healthy hair, skin, and nails.

Ethel’s Club

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

Ethel's Club is a social club and wellness space started by founder Naj Austin. It was specifically designed with people of color in mind to “create a place to spend time together and build community” through daily classes and (now digital) events.

HunnyBunny Boutique

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

HunnyBunny’s pure and natural products are made with natural ingredients found in kitchens. The Washington, D.C.–based brand offers self-care products from soap to deodorant, including scents such as tea tree and orange and lavender and lime.

Harriet’s Apothecary

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

Harriet’s Apothecary is a company with the mission to create an “intergenerational, healing village led by the brilliance and wisdom of Black cis women, queer and trans healers, artists, health professionals, magicians, activists, and ancestors.” Past initiatives included sessions centered around healing and even a swag swap.

Bold Xchange

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

This Black-owned online company includes bundles of coffee, tea, headbands, masks, and more (also made by other Black-owned businesses). Cofounded by Danielle Deavens and Doug Spencer, the company includes candid reviews and genuine product descriptions for transparency.

Ruby Love

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

Ruby Love (formerly known as PantyProp) is an apparel company founded by Crystal Etienne in 2015. The line includes leakproof, intuitive underwear and swimwear which prevents leaking and period stains.

Beurre

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

This cold-pressed skin-care line features handcrafted vegan products fit to up your self-care game. Think lavender Shea Butter Body Cream and Body & Nipple Cream, all made with natural herbs and essential oils.

Kisha Forde is a freelance writer from Brooklyn specializing in everything from culture and lifestyle to all things wellness.

Originally Appeared on Glamour