21 Black-Owned Makeup Brands You Should *Def* Have On Your Radar

Black-owned makeup brands have been revolutionizing the beauty industry for years, yet have failed to gain the recognition they deserve. These brands have innovated in shade ranges, pigment varieties, formulas, and more. Fenty Beauty, for example, changed the way beauty brands think about foundation shades and skin diversity. For many Black women, Rihanna’s Fenty Beauty–which launched with 40 shades back in 2017–was revolutionary because it provided many a perfect-match foundation for the first time in their lives. Meanwhile, world-renowned makeup artist Pat McGrath has been an innovator of eyeshadow pigments since the launch of her cosmetics brand, Pat McGrath Labs, in 2016. Opaque pigments that work for brown skin are a must in an industry that has often left out people of color. These are just a couple of examples of why it’s important that we consistently support Black-owned makeup brands. They are making moves and changing the beauty industry for the better. Keep reading for some Black-owned highlighters, lipsticks, and more to add to your shopping cart.