15 small fashion brands that could use our support right now

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With the economy continuing to decline and the rapid global spread of COVID-19, small businesses are undoubtedly taking a hit –– and that especially includes the fashion industry. From retail doors shuttering to the drop off of hourly workers, small fashion brands are doing what they can to stay afloat.

Many independent companies have leaned into offering incentives like free shipping, sitewide sales and discounted gift cards. Mixology Clothing Company, a New York-based family run business was recently forced to put their nine retail stores to a halt.

“So many small businesses and business owners were force to simply close. I feel so horrible for them. It’s the hardest decision of your life. Last week we were forced to close our 9 brick and mortar locations. Thank god we invested in our website and CRM technology; we pivoted our front line retail workers into a “mobile salesforce” using our website as the platform to sell vs. the stores,” Jordan Edwards, Mixology’s CEO told In The Know. “We are actively re-training our team using an online digital platform with mini courses on how to deal with this new reality.”

Edwards also promised that every dollar of revenue generated from online sales will go to keeping their key staff employed, while him and the c-suite executives forgo salaries .

So what can you do in these uncertain times? Whether it’s adding a pair of cozy sweats to your ongoing loungewear collection or splurging on special dress for some wishful thinking, we’ve rounded up some of our favorite small fashion brands that could use some love.

1. Mixology Clothing Company

With retail stores temporarily closed, Mixology’s website remains fully in business. From labels like Lioness, ASTR and Faithful The Brand, Mixology is the perfectly curated shop every Gen-Zer needs to know about. The company is also offering personal styling services over FaceTime.

2. Orseund Iris

This New York-based luxe label known for their ‘non-seasonal’ approach to fashion is run by 27-year-old Alana Johnson. With fans like Emily Ratajkowski and Bella Hadid, Orseund Iris is the brand for every cool girl looking for quality fabrics with an unexpected twist.

3. The Frankie Shop

This sustainable shop, based in NYC and Paris, is filled with an incredible selection of cool suiting and minimalistic tailoring. However, it’s their iconic Eva Padded Shoulder Muscle T-Shirt that has literally sold-out more times than we can count.

4. Torrid

The fashion company, which caters to women sizes 10-30, will still be paying their staff through the store’s two-week closure. From accessories to activewear and intimates, Torrid has a vast selection of on-tend extended sizing styles.

5. Entireworld

Now would be a great time to invest in Entireworld’s next-level collection of non-boring basic colorful sweatsuits. The two-year-old brand, founded by Band of Outsider’s alum Scott Sternberg, launched with the idea of making “the stuff you live in.”

6. Olivia Rose The Label

Olivia Rose The Label is a small independent British clothing label, founded by Olivia Rose Havelock. Every item is handmade to order by Havelock in her studio. Since every single piece is handmade, the designer offers custom sizing for any shape, size and height at no extra cost.

7. Awoke Vintage

The Brooklyn-based vintage hot spot will be selling styles via Instagram Stories. Their account, which boasts nearly 40K loyal followers, is also continuing to pay their hourly staff during their difficult store closure.

8. Batsheva

Founded by Batsheva Hay, the New York-based ready-to-wear brand of nostalgic dresses focuses on the strong and beautiful aspects of womanhood.

9. Brother Vellies

Under the creative direction of Aurora James, Brother Vellies’ collection of handcrafted shoes and handbags from South Africa, Ethiopia, Kenya and Morocco has become one of the most coveted brands amongst fashion girls.

10. No. 14 Boutique

This Pittsburgh-based boutique will be operating online, while their stores are at a halt. From cozy sweaters to stylish loungewear, you’ll get lost in browsing their site’s selection.

11. Savas

Savannah Yarborough's Nashville-based brand of bespoke leather outerwear first took a during the cities tornados earlier in March. Her luxury leather label, SAVAS, includes women's, mens and accessories.

12. Staud

Right now, Staud is donating 10 percent of all purchases to St. Vincent Meals on Wheels to support ongoing community efforts in the fight against COVID-19. St.

13. Clothes Horse

This New York-based and family owned boutique has been in business for over 40 years. From tie-dye hoodies to cozy knits, support Clothes Horse by shopping via Instagram or their ever-growing online store.

14. Claudia Li

Within all of Claudia Li's collections, you'll find a unique mix of creative artistry with an emphasis on high-quality craftsmanship and fabrics.

15. Curated NY

Known for their niche selection of Old Celine and Tom Ford-era Gucci, Alexa Eshaghian and Jenna Podolsky, founded the vintage designer boutique in 2018. The Manhattan-natives have since shifted their epic pop-up shops, to an online business in order to combat the nation-wide store closures.

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