22 Makeup Brands That Are Totally Cruelty-Free

·8 min read

Even in a world where more beauty brands champion a social cause — whether it's donating proceeds to Planned Parenthood or becoming as eco-friendly as possible — than don't, it's still not always easy to figure out if a brand you love is really doing what it says it's doing. From vaguely-worded promises to donate undefined portions of sales to the entirely-too-complex recycling systems that vary from state to state, reading the fine print is essential.

That's also the case when you're trying to figure out if a makeup brand is really, truly, completely cruelty-free. There are multiple labeling systems, along with a bevy of carefully-worded brand statements against animal testing that actually allow for the practice in some instances. So, even for those looking to support these brands, they’re not always easy to find.

To help navigate the waters, we've rounded up some of our favorite cruelty-free beauty brands for you. Ahead, find brands (some independently owned, some owned by a parent company) that don't engage in animal testing with either raw or finished materials and products. They also don't contract other parties to test on animals on their behalf, or sell any products in countries where animal testing is required. Some are drugstore brands, others luxe — but they’re all offering the kind of pigment payoff that’s certifiably lust-worthy, no matter where you stand on the issue.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

<h2>Ilia</h2><br>Clean, luxurious makeup that lets your real skin shine through? Sign us up. From editor-favorite mascara to barely-there foundation with added SPF, Ilia has plenty of winners in our book. <br><br><strong>Ilia</strong> Super Serum Skin Tint SPF 40, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fcredobeauty.com%2Fproducts%2Fsuper-serum-skin-tint-spf-40%3F" rel="nofollow noopener" target="_blank" data-ylk="slk:Credo" class="link rapid-noclick-resp">Credo</a>

Ilia


Clean, luxurious makeup that lets your real skin shine through? Sign us up. From editor-favorite mascara to barely-there foundation with added SPF, Ilia has plenty of winners in our book.

Ilia Super Serum Skin Tint SPF 40, $, available at Credo
<h2>Fenty Beauty</h2><br>Queen RiRi knows that there’s nothing cute about harming bunnies in the name of makeup. As such, the mogul’s entire range of pro-level foundation, lip colors, eye products, brushes, and tools are all totally cruelty-free. <br><br><strong>Fenty Beauty</strong> Gloss Bomb Heat Universal Lip Luminizer + Plumper, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Ffentybeauty.com%2Fproducts%2Fgloss-bomb-heat-universal-lip-luminizer-plumper-fussy-heat" rel="nofollow noopener" target="_blank" data-ylk="slk:Fenty Beauty" class="link rapid-noclick-resp">Fenty Beauty</a>

Fenty Beauty


Queen RiRi knows that there’s nothing cute about harming bunnies in the name of makeup. As such, the mogul’s entire range of pro-level foundation, lip colors, eye products, brushes, and tools are all totally cruelty-free.

Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper, $, available at Fenty Beauty
<h2>Urban Decay<br></h2><br>Some might be surprised to find out this major brand is entirely cruelty-free and committed to ending animal testing in the beauty market. Now, you can swatch on your Naked collection guilt-free.<br><br><strong>Urban Decay</strong> Naked Wild West Eyeshadow Palette, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.ulta.com%2Fp%2Fnaked-wild-west-eyeshadow-palette-pimprod2022436" rel="nofollow noopener" target="_blank" data-ylk="slk:Ulta Beauty" class="link rapid-noclick-resp">Ulta Beauty</a>

Urban Decay


Some might be surprised to find out this major brand is entirely cruelty-free and committed to ending animal testing in the beauty market. Now, you can swatch on your Naked collection guilt-free.

Urban Decay Naked Wild West Eyeshadow Palette, $, available at Ulta Beauty
<h2>Kosas</h2><br>The Los Angeles-based come-as-you-are beauty brand is Leaping Bunny certified, but we have a feeling it’s the addictive, feel-good products that’ll have you constantly coming back for more. <br><br><strong>Kosas</strong> Wet Lip Oil Gloss, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fshop-links.co%2Fcfx6e9EFOyD" rel="nofollow noopener" target="_blank" data-ylk="slk:Kosas" class="link rapid-noclick-resp">Kosas</a>

Kosas


The Los Angeles-based come-as-you-are beauty brand is Leaping Bunny certified, but we have a feeling it’s the addictive, feel-good products that’ll have you constantly coming back for more.

Kosas Wet Lip Oil Gloss, $, available at Kosas
<h2>Milk Makeup</h2><br>Fueled by personal style and youth culture, Milk Makeup’s multiuse products already inspire us to forget the rules and just play with beauty. The fact that they never test on animals and don’t retail in markets that do? Now that’s putting your money where your mouth is. <br><br><strong>Milk Makeup</strong> KUSH High Volumizing Mascara, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fkush-mascara-P429903" rel="nofollow noopener" target="_blank" data-ylk="slk:Sephora" class="link rapid-noclick-resp">Sephora</a>

Milk Makeup


Fueled by personal style and youth culture, Milk Makeup’s multiuse products already inspire us to forget the rules and just play with beauty. The fact that they never test on animals and don’t retail in markets that do? Now that’s putting your money where your mouth is.

Milk Makeup KUSH High Volumizing Mascara, $, available at Sephora
<h2>Jones Road</h2><br>Founded by industry veteran makeup artist Bobbi Brown, Jones Road is a fresh approach to high-performance makeup that doesn’t skimp on ethics. (Plus, the sleek, minimalist packaging is a solid 11/10.) <br><br><strong>Jones Road</strong> Miracle Balm All-Over Glow, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fjonesroadbeauty.cohttps%3A%2F%2Fgo.skimresources.com%3Fid%3D30283X879131%26xs%3D1%26url%3Dhttps%253A%252F%252Fjonesroadbeauty.com%252Fproducts%252Fmiracle-balmm%2Fproducts%2Fmiracle-balm" rel="nofollow noopener" target="_blank" data-ylk="slk:Jones Road Beauty" class="link rapid-noclick-resp">Jones Road Beauty</a>

Jones Road


Founded by industry veteran makeup artist Bobbi Brown, Jones Road is a fresh approach to high-performance makeup that doesn’t skimp on ethics. (Plus, the sleek, minimalist packaging is a solid 11/10.)

Jones Road Miracle Balm All-Over Glow, $, available at Jones Road Beauty
<h2>Westman Atelier</h2><br>Makeup artist Gucci Westman has painted the faces of celebrities including Jennifer Aniston, Kate Hudson, among many others. However, we consider her thoughtfully curated products — luxurious in every possible way — every bit as impressive as her impressive clientele.<br><br><strong>Westman Atelier</strong> Baby Cheeks Blush Stick, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fshop-links.co%2Fcfx6pU3xvbz" rel="nofollow noopener" target="_blank" data-ylk="slk:Violet Grey" class="link rapid-noclick-resp">Violet Grey</a>

Westman Atelier


Makeup artist Gucci Westman has painted the faces of celebrities including Jennifer Aniston, Kate Hudson, among many others. However, we consider her thoughtfully curated products — luxurious in every possible way — every bit as impressive as her impressive clientele.

Westman Atelier Baby Cheeks Blush Stick, $, available at Violet Grey
<h2>Anastasia Beverly Hills<br></h2><br>A staple brand for eyebrow products, ABH is known for everything anyone could need for their arches — from gels to pomades— and of course, its classic pencil formulas. And yes, <em>all</em> of these goodies are proudly cruelty-free.<br><br><strong>Anastasia Beverly Hills</strong> Brow Wiz, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.ulta.com%2Fp%2Fbrow-wiz-xlsImpprod840088" rel="nofollow noopener" target="_blank" data-ylk="slk:Ulta Beauty" class="link rapid-noclick-resp">Ulta Beauty</a>

Anastasia Beverly Hills


A staple brand for eyebrow products, ABH is known for everything anyone could need for their arches — from gels to pomades— and of course, its classic pencil formulas. And yes, all of these goodies are proudly cruelty-free.

Anastasia Beverly Hills Brow Wiz, $, available at Ulta Beauty
<strong><h2>Āether Beauty</h2></strong><br>Āether Beauty founder Tiila Abbitt had one mission when her line hit the market last year: change the sustainable beauty game. The brand's three eyeshadow palettes are entirely recyclable as they're made out of paper and contain no magnets or mirrors. As you might expect, the shadows are also cruelty-free and vegan.<br><br><strong>Aether Beauty</strong> Joshua Tree Desert Matte Palette, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.neimanmarcus.com%2Fp%2Fathr-joshua-tree-desert-matte-palette-prod241550265%3F" rel="nofollow noopener" target="_blank" data-ylk="slk:Neiman Marcus" class="link rapid-noclick-resp">Neiman Marcus</a>

Āether Beauty


Āether Beauty founder Tiila Abbitt had one mission when her line hit the market last year: change the sustainable beauty game. The brand's three eyeshadow palettes are entirely recyclable as they're made out of paper and contain no magnets or mirrors. As you might expect, the shadows are also cruelty-free and vegan.

Aether Beauty Joshua Tree Desert Matte Palette, $, available at Neiman Marcus
<h2>Milani<br></h2><br>Not only are Milani products cruelty-free, but they're also PETA-certified. In hopes of being as transparent as possible, the brand also has a <a href="https://www.milanicosmetics.com/collections/vegan-cruelty-free-makeup?page=1" rel="nofollow noopener" target="_blank" data-ylk="slk:landing page" class="link rapid-noclick-resp">landing page</a> for its vegan formulas (free of animal-derived ingredients), so you can shop with even more clarity for products like this dreamy, buildable blush.<br><br><strong>Milani</strong> Conceal + Perfect Smooth Finish Cream-To-Powder Foundation, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.ulta.com%2Fp%2Fconceal-perfect-smooth-finish-cream-powder-foundation-pimprod2012993%3Fsku%3D2558959" rel="nofollow noopener" target="_blank" data-ylk="slk:Ulta Beauty" class="link rapid-noclick-resp">Ulta Beauty</a>

Milani


Not only are Milani products cruelty-free, but they're also PETA-certified. In hopes of being as transparent as possible, the brand also has a landing page for its vegan formulas (free of animal-derived ingredients), so you can shop with even more clarity for products like this dreamy, buildable blush.

Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation, $, available at Ulta Beauty
<h2>CoverGirl<br></h2><br>CoverGirl <a href="https://www.refinery29.com/en-us/2018/11/215947/covergirl-cruelty-free-leaping-bunny-certified" rel="nofollow noopener" target="_blank" data-ylk="slk:became Leaping Bunny Certified" class="link rapid-noclick-resp">became Leaping Bunny Certified</a> in 2018, which means you can pick up tons of cult-classic CG mascaras (and a whole lot more) with zero guilt of animal testing.<br><br><strong>COVERGIRL</strong> Exhibitionist Mascara, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.ulta.com%2Fp%2Fexhibitionist-mascara-pimprod2003700%3Fsku%3D2539649" rel="nofollow noopener" target="_blank" data-ylk="slk:Ulta Beauty" class="link rapid-noclick-resp">Ulta Beauty</a>

CoverGirl


CoverGirl became Leaping Bunny Certified in 2018, which means you can pick up tons of cult-classic CG mascaras (and a whole lot more) with zero guilt of animal testing.

COVERGIRL Exhibitionist Mascara, $, available at Ulta Beauty
<h2>Tarte Cosmetics<br></h2><br>With the <a href="https://www.peta.org/living/personal-care-fashion/2016-cruelty-free-companies-making-2016-theyearofvegan/" rel="nofollow noopener" target="_blank" data-ylk="slk:PETA" class="link rapid-noclick-resp">PETA</a> stamp of approval, Tarte is both cruelty-free and sells a variety of vegan products, including its revered Shape Tape concealer and best-selling <a href="https://tartecosmetics.com/en_US/collections/vegan-friendly/amazonian-clay-full-coverage-foundation-spf-15/267.html?cgid=collections-vegan-friendly&dwvar_267_color=medium-tan%20sand#prefn1=excludedFromLocale&srule=top-sellers&sz=36&start=1&prefv1=false" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazonian Clay Full Coverage Foundation" class="link rapid-noclick-resp">Amazonian Clay Full Coverage Foundation</a>.<br><br><strong>Tarte</strong> shape tape concealer, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Ftartecosmetics.com%2Fshop%2Fshape-tape-concealer-836.html%3F" rel="nofollow noopener" target="_blank" data-ylk="slk:Tarte" class="link rapid-noclick-resp">Tarte</a>

Tarte Cosmetics


With the PETA stamp of approval, Tarte is both cruelty-free and sells a variety of vegan products, including its revered Shape Tape concealer and best-selling Amazonian Clay Full Coverage Foundation.

Tarte shape tape concealer, $, available at Tarte
<h2>Cover FX <br></h2><br><a href="https://www.refinery29.com/en-us/foundation-dark-skin-tones#slide-17" rel="nofollow noopener" target="_blank" data-ylk="slk:Makeup artists" class="link rapid-noclick-resp">Makeup artists</a> swear by this line’s vast range of complexion products and color cosmetics. But there’s <a href="http://www.coverfx.com/faqs" rel="nofollow noopener" target="_blank" data-ylk="slk:more to love" class="link rapid-noclick-resp">more to love</a>: It’s also free of parabens, mineral oil, fragrance, talc, and gluten — as well as cruelty-free and PETA-approved.<br><br><strong>Cover FX</strong> Monochromatic Blush Duo, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.dermstore.com%2Fcover-fx-monochromatic-blush-duo-0.51-oz.%2F12905911.html" rel="nofollow noopener" target="_blank" data-ylk="slk:DermStore" class="link rapid-noclick-resp">DermStore</a>

Cover FX


Makeup artists swear by this line’s vast range of complexion products and color cosmetics. But there’s more to love: It’s also free of parabens, mineral oil, fragrance, talc, and gluten — as well as cruelty-free and PETA-approved.

Cover FX Monochromatic Blush Duo, $, available at DermStore
<h2>e.l.f. Cosmetics <br></h2><br>Among the most budget-friendly makeup brands out there, e.l.f. Cosmetics only makes the deal sweeter by never testing on animals nor using animal products, with all of its brushes and false eyelashes comprised of synthetics.<br><br><strong>e.l.f. Cosmetics</strong> Jelly Highlighter, $, available at <a href="https://amzn.to/3rszT6h" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazon" class="link rapid-noclick-resp">Amazon</a>

e.l.f. Cosmetics


Among the most budget-friendly makeup brands out there, e.l.f. Cosmetics only makes the deal sweeter by never testing on animals nor using animal products, with all of its brushes and false eyelashes comprised of synthetics.

e.l.f. Cosmetics Jelly Highlighter, $, available at Amazon
<h2>Too Faced<br></h2><br>When news of <a href="https://www.refinery29.com/en-us/2016/11/129863/estee-lauder-buys-too-faced-beauty-brand" rel="nofollow noopener" target="_blank" data-ylk="slk:Estée Lauder’s 2016 acquisition of Too Faced" class="link rapid-noclick-resp">Estée Lauder’s 2016 acquisition of Too Faced</a> broke, while some of us couldn’t help but marvel at the $1.45-billion price tag, others worried about the brand’s widely appreciated cruelty-free status: Would it remain intact under the Estée umbrella?<br><br>Years later, Too Faced's dedication to being cruelty-free hasn't wavered, with the brand continuing to add products to its vegan lineup.<br><br><strong>Too Faced</strong> Lip Injection Power Plumping Lip Gloss, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fshop-links.co%2F1750305853056826065" rel="nofollow noopener" target="_blank" data-ylk="slk:Ulta Beauty" class="link rapid-noclick-resp">Ulta Beauty</a>

Too Faced


When news of Estée Lauder’s 2016 acquisition of Too Faced broke, while some of us couldn’t help but marvel at the $1.45-billion price tag, others worried about the brand’s widely appreciated cruelty-free status: Would it remain intact under the Estée umbrella?

Years later, Too Faced's dedication to being cruelty-free hasn't wavered, with the brand continuing to add products to its vegan lineup.

Too Faced Lip Injection Power Plumping Lip Gloss, $, available at Ulta Beauty
<h2>RMS Beauty<br></h2><br>This indie beauty brand has a massive cult following, thanks to skin-friendly formulations that use organic, virgin coconut oil, and other naturals as their base. The range has quickly become a safe haven for those looking to reduce toxicity in their beauty routines. Makeup artist and founder <a href="https://www.refinery29.com/en-us/rose-marie-swift-instagram#slide" rel="nofollow noopener" target="_blank" data-ylk="slk:Rose-Marie Swift" class="link rapid-noclick-resp">Rose-Marie Swift</a> has said her ultimate goal is to run a brand that is cruelty-, GMO-, nano-, soy-, and gluten-free.<br><br><strong>RMS Beauty</strong> Lip2Cheek, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.revolve.com%2Frms-beauty-lip2cheek-in-promise%2Fdp%2FRMSR-WU53%2F%3F" rel="nofollow noopener" target="_blank" data-ylk="slk:Revolve" class="link rapid-noclick-resp">Revolve</a>

RMS Beauty


This indie beauty brand has a massive cult following, thanks to skin-friendly formulations that use organic, virgin coconut oil, and other naturals as their base. The range has quickly become a safe haven for those looking to reduce toxicity in their beauty routines. Makeup artist and founder Rose-Marie Swift has said her ultimate goal is to run a brand that is cruelty-, GMO-, nano-, soy-, and gluten-free.

RMS Beauty Lip2Cheek, $, available at Revolve
<strong><h2>Wet n Wild</h2></strong><br>Who knew that one of our go-to drugstore makeup brands is cruelty-free? All the more reason to love it: This super-affordable line and its parent company, Markwins International, are even endorsed by <a href="http://features.peta2.com/shopcrueltyfree/cruelty_free_companies_company.aspx?Com_Id=824&Donottest=-1&Product=Cat_5&Dotest=-1&RegChange=-1" rel="nofollow noopener" target="_blank" data-ylk="slk:PETA" class="link rapid-noclick-resp">PETA</a> as being cruelty-free.<br><br><strong>Wet n Wild</strong> Color Icon Bronzer, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.ulta.com%2Fp%2Fcolor-icon-bronzer-pimprod2003366" rel="nofollow noopener" target="_blank" data-ylk="slk:Ulta Beauty" class="link rapid-noclick-resp">Ulta Beauty</a>

Wet n Wild


Who knew that one of our go-to drugstore makeup brands is cruelty-free? All the more reason to love it: This super-affordable line and its parent company, Markwins International, are even endorsed by PETA as being cruelty-free.

Wet n Wild Color Icon Bronzer, $, available at Ulta Beauty
<h2>Pür Cosmetics<br></h2><br>As a mineral-based brand that prides itself on being vegan and cruelty-free, we think it's safe to say that Pür is far too underrated. The products aren't just made for creating a great look, they also help you reach skin nirvana, thanks to natural, good-for-your skin ingredients. Plus, the brand's entirely against animal testing and more environmentally friendly than many.<br><br><strong>Pür</strong> 4-in-1 Pressed Mineral Makeup, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.verishop.com%2Fpur%2Ffoundation%2F4-in-1-pressed-mineral-makeup%2Fp4477170843671%3F" rel="nofollow noopener" target="_blank" data-ylk="slk:Verishop" class="link rapid-noclick-resp">Verishop</a>

Pür Cosmetics


As a mineral-based brand that prides itself on being vegan and cruelty-free, we think it's safe to say that Pür is far too underrated. The products aren't just made for creating a great look, they also help you reach skin nirvana, thanks to natural, good-for-your skin ingredients. Plus, the brand's entirely against animal testing and more environmentally friendly than many.

Pür 4-in-1 Pressed Mineral Makeup, $, available at Verishop
<h2>Chantecaille<br></h2><br>Lots of luxury brands are owned by big conglomerates, but not this one. Instead, it's woman-owned, vegan, cruelty-free, <em>and</em> free of any animal byproducts. What’s more, it develops products that support animal conservation efforts.<br><br><strong>Chantecaille</strong> Luminescent Eye Shade Eyeshadow, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.nordstrom.com%2Fs%2Fchantecaille-luminescent-eye-shade-eyeshadow%2F5378055%3F" rel="nofollow noopener" target="_blank" data-ylk="slk:Nordstrom" class="link rapid-noclick-resp">Nordstrom</a>

Chantecaille


Lots of luxury brands are owned by big conglomerates, but not this one. Instead, it's woman-owned, vegan, cruelty-free, and free of any animal byproducts. What’s more, it develops products that support animal conservation efforts.

Chantecaille Luminescent Eye Shade Eyeshadow, $, available at Nordstrom
<h2>Antonym Cosmetics <br></h2><br>We don't know what we love more: The beautiful (and sustainable) bamboo boxes that house Antonym’s powder blushes, foundations, and eyeshadow quads; the brand’s ridiculously soft (and vegan) brushes; or the fact that everything made by the company is eco-minded and cruelty-free.<br><br><strong>Antonym Cosmetics</strong> Baked Illuminator, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fcredobeauty.com%2Fproducts%2Fantonym-cosmetics-baked-illuminator" rel="nofollow noopener" target="_blank" data-ylk="slk:Credo" class="link rapid-noclick-resp">Credo</a>

Antonym Cosmetics


We don't know what we love more: The beautiful (and sustainable) bamboo boxes that house Antonym’s powder blushes, foundations, and eyeshadow quads; the brand’s ridiculously soft (and vegan) brushes; or the fact that everything made by the company is eco-minded and cruelty-free.

Antonym Cosmetics Baked Illuminator, $, available at Credo
<h2>Fluide<br></h2><br>On top of being cruelty-free, <a href="https://www.fluide.us/pages/about" rel="nofollow noopener" target="_blank" data-ylk="slk:Fluide" class="link rapid-noclick-resp">Fluide</a> is a brand worth watching thanks to its unisex messaging: makeup for him, her, them, everyone. Although the brand itself is still new to the game, it already offers lip gloss, seven-free nail polish, and <em>lots</em> of glitter.<br><br><strong>Fluide</strong> Aura Glitter, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.fluide.us%2Fproducts%2Faura-glitter" rel="nofollow noopener" target="_blank" data-ylk="slk:Fluide" class="link rapid-noclick-resp">Fluide</a>

Fluide


On top of being cruelty-free, Fluide is a brand worth watching thanks to its unisex messaging: makeup for him, her, them, everyone. Although the brand itself is still new to the game, it already offers lip gloss, seven-free nail polish, and lots of glitter.

Fluide Aura Glitter, $, available at Fluide
<h2>PYT Beauty<br></h2><br>This new beauty brand is looking to cut out all the B.S. (the "bad stuff" — and also the bullshit) by ignoring lackluster FDA standards for beauty products. Instead, PYT is <a href="https://ec.europa.eu/growth/sectors/cosmetics/legislation_en" rel="nofollow noopener" target="_blank" data-ylk="slk:EU-compliant" class="link rapid-noclick-resp">EU-compliant</a> and free of parabens, phthalates, and petrolatum while encouraging its customers to never settle for unsafe ingredients for high-quality formulas.<br><br><strong>PYT Beauty</strong> Holy Grail Brow Gel / Clear, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.verishop.com%2Fpyt-beauty%2Fmarketplace%2Fholy-grail-brow-gel-clear%2Fp6910861967554" rel="nofollow noopener" target="_blank" data-ylk="slk:Verishop" class="link rapid-noclick-resp">Verishop</a>

PYT Beauty


This new beauty brand is looking to cut out all the B.S. (the "bad stuff" — and also the bullshit) by ignoring lackluster FDA standards for beauty products. Instead, PYT is EU-compliant and free of parabens, phthalates, and petrolatum while encouraging its customers to never settle for unsafe ingredients for high-quality formulas.

PYT Beauty Holy Grail Brow Gel / Clear, $, available at Verishop
— PAID —<br><br><h3>Bliss</h3><br><br>Not only are all of Bliss' products totally cruelty-free, they're also seriously budget-friendly. Our favorite pick as of late? The brand's new silky-smooth Pore Patrol™ clay mask, which cleanses, minimizes pores, keeps oil at bay, and gently exfoliates to prevent pores from clogging later.
— PAID —

Bliss



Not only are all of Bliss' products totally cruelty-free, they're also seriously budget-friendly. Our favorite pick as of late? The brand's new silky-smooth Pore Patrol™ clay mask, which cleanses, minimizes pores, keeps oil at bay, and gently exfoliates to prevent pores from clogging later.

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