17 Outdated Beauty Trends That Are Suddenly Cool Again

·9 min read

Trends and It products come and go—we know this. It's part of the gospel truth pertaining to the world of fashion and beauty. But when certain cool-girl products and trends from our elementary and high school days become suddenly cool again, we can't help but brim with excitement. The cozy feelings of nostalgia are a force to be reckoned with, and when the hair accessories we glorified thanks to the Spice Girls and the jars of spacey body glitter we hoarded from Claire's become not only acceptable but encouraged, we're the first to pounce. We're very much embracing the trending onslaught of products previously dubbed outdated, and right now, there are a lot of them.

From nail and hair trends to makeup and skincare product musts, there has been a resurgence in outdated beauty trends. In fact, brown lipstick and butterfly-bedecked strands are practically taking over our Instagram feeds and our shopping carts. To celebrate (and because we're secretly hoping they never fall back out of vogue), we're highlighting all the must-try viral beauty trends we previously considered outdated. Keep scrolling!


Trend #1 Crimped Hair

Sure, the crimped-hair trend has taken on more of a beachy (versus small and compact) identity in 2020, but the resurgence of crisp mermaid bends and S-wave hot tools is impossible to ignore.

The Must-Have Product:

Amika High Tide Deep Waver ($120)

Trend #2 Butterfly Clips

We don't have to remind you of how important your collection of glitter-crusted rainbow butterfly clips was back on the playground in fifth grade. But we are here to remind you that a more subdued take on the outdated trend is currently blowing up on IG in the prettiest and most whimsical of ways.

Hairstylist Justine Marjan created this mesmerizing look using paper butterflies she found at the craft store (before attaching them to clear string and pinning into the hair), but there are also tons of cute clip-in options available right now as well if you're not feeling super crafty.

The Must-Have Product:

Forever 21 Assorted Butterfly Hair Clips ($3)

Trend #3 Padded Headbands

Remember how happy you used to be when your headband gained you an extra few inches on your elementary class's height scale? Same. In 2020, however, we're more here for the trend in regard to how fun and playful it makes any outfit.

The Must-Have Product:

Free People The Molly Headband ($24)

Trend #4 Temporary Hair Color

To be honest, we didn't see the pastel and rainbow hair color trends lasting more than a few months or a year tops. But we're still seeing so many of our favorite influencers and celebrities trying out different shades on their strands—even if it's just temporary. The below is the exact formula behind Zendaya's recent red streak, and the brand also has other playful tones, from teal to rose gold to magenta to green.

The Must-Have Product:

Overtone Red for Brown Hair Coloring Conditioner ($29)

Trend #5 Fake Ponytails

Remember the fake hairpieces you'd buy complete with tinsel, tiny braids, rhinestones, and maybe even a streak of blue for good measure? Well, they might not be quite so ornate, but statement-making faux ponytails have had a major comeback and are actually a two-minute solve for a bad hair night pre–going out.

The Must-Have Product:

Glam Seamless Jet-Black Invisi Ponytail ($200)

Trend #6 Scrunchies—the More Bling, the Better

Another hair trend that's had surprisingly long legs? Scrunchies. In fact, the fervor only seems to deepen as more and more brands are getting on board and debuting the prettiest looks. We're collecting them faster than we collected Pokémon cards on the kickball field, especially since the trend has graduated from ho-hum silk to velvet, crystal, sherpa, and more. Lizzo, we love you.

The Must-Have Product:

Jennifer Behr Hammered-Silk Hair Tie ($59)

Trend #7 Stardust for Your Hair

Sure, chunky glitter was all the rage a few years ago during Coachella (still a little scarred, TBH), but right now, the glittery hair trend is more about bold tinsel looks (like this amazing moment from Kacey Musgraves) and sheer mists of fine glitter all over. We're obsessed with trying something like Musgraves's look for Halloween, but for your basic night out, we suggest one of these hydrating shimmer sprays for a barely there glimmer that's still stunning and perfectly on trend. This one from IGK is still my fav.

The Must-Have Product:

IGK Preparty Sprinkle Hair Strobing Glitter Spray ($15)


Trend #8 French Manis

Yep, you heard it here first. Demure (and not-so-demure) French manicures are making a comeback. However, unlike our burn-worthy prom vibe complete with press-ons, our nails aren't long and squared-off. Instead, we're keeping this previously outdated beauty trend fresh with bold colors as additional options to chic white while also playing with your nail shape. Try short and rounded or long and almond. Or try a reverse French mani as shown above!

The Must-Have Product:

Orly Half Moon Guides ($7)

Trend #9 Metallic Blue Polish

Of course, dove and navy-blue nail polish are iconic staples we always have in our kits, but metallic blue? Eh, we haven't seen it as much since we toted bottles around in caboodles. That said, the tides are changing and metallics in cooler hues like purple and blue will be big for fall and winter. Just take Smith & Cult's gorgeous fall edit for example. Of its three new hues, we're by far the most obsessed with the shade Ice Tears.

The Must-Have Product:

Smith & Cult Nail Polish in Ice Tears ($18)

Trend #10 Mood Nail Polish

Yep, we're serious. Brands such as LeChat are resurrecting color-shifting nail polish, and trust us when we say it's way more elevated than the stuff you'd chip off in a matter of seconds back in grade school.

The Must-Have Product:

LeChat Dare to Wear Mood Polish in Shamrock ($6)

Trend #11: Nail Stickers

Nail stickers were cool, and then they became quickly outdated for a spell with the influx of cool freehand nail art and other embellishments like crystals, pearls, and rhinestones. Now, however, luxe brands like Olive & June are making stickers cool again and reminding us how handy they are for making our nails look like a professionally perfect paint job in less than 10 minutes.

The Must-Have Product:

Olive & June Loveliest Day ($8)

Makeup & Skin

Trend #12 Blue Eye Shadow

Remember when our favorite '90s women like Naomi, Drew, and Winona wore blue eye shadow, and we thought it was so, so cool? The trend didn't last long, and quickly thereafter baby-blue and pastel-purple were pretty much the most outdated shadow shades you could sport on your lids. But then, a resurgence! We've been seeing the color family all over the internet and in the talented hands of some of the industry's most illustrious makeup artists. And, of course, it's become way cooler in the form of bold graphic shapes and lines.

The Must-Have Product:

Nars Single Eyeshadow in Baby Jane ($19)

Trend #13 Juicy Lipgloss

Juicy Tubes: We loved them then, and we love them today. Though, now our favorite glossy tubes come in less sticky consistencies and slightly less saccharine scents. You know, so you get a hint of nostalgia without feeling like you need to go out and buy book covers and Lisa Frank pens. We're happy the lacquered shiny lip is here, and we're hoping it's here to stay.

The Must-Have Product:

E.l.f. Cosmetics Jelly Pop Juicy Gloss ($3.49)

Trend #14 Chunky Eye Glitter

Even before the makeup hysteria spurred by Euphoria, glittery eyes were having a major moment on the celeb and makeup artist front. We couldn't be more excited that it now feels especially socially acceptable to wear chunky AF glitter during the day, and we're pretty sure it's one previously outdated trend that might actually stick around for a while. Brands like Stila and Lemonhead.LA were ahead of the curve and make some of the most cult-loved glitters and glosses on the market, but now more and more major makeup brands are catching on and pretty much each line has its own version of a disco-ready eye in a jar. Pick your poison, but we still hold Lemonhead.LA as the crème de la crème of wearable glitter.

The Must-Have Product:

Lemonhead.LA Spacepaste in Groupie ($22)

Trend #15 Graphic Eyeliner

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In case you didn't know, '60s Hollywood icons like Diana Ross were the queens of graphic liner. Almost 50 years later, the graphic-liner trend has come back with the most exciting surge of vengeance. Every makeup artist is doing it, every celebrity is wearing it, and every makeup brand is debuting cool new pencils and pens to help us achieve it. Up-and-coming stars such as Ella Balinska are favoring the trend as of late. Her makeup artist, Vincent Oquendo, used Shiseido.

The Must-Have Product:

Shiseido Kajal Ink Artist Shadow, Liner, Brow in Nippon Noir ($25)

Trend #16 Brown Lipstick

Like it or not, brickish-brown lipstick is a major trend for fall and has been wheedling its way into our hearts for a while now. Yes, it feels painfully '90s, but paired with glowing skin, luminous hair, and lots of lashes, it's fresh, not outdated. Gigi Hadid has made an art of it, and mass-loved brands like Huda Beauty keep churning out more and more lippie options for us to choose from.

The Must-Have Product:

Huda Beauty Power Bullet Matte Lipstick in Game Night ($25)

Trend #17 Body Shimmer

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Glowing, healthy-looking skin is always in vogue, but we'd go as far as to say that we've surpassed "glow" at this point and treaded into very shimmery, very glittery, very glossy territory. And honestly, we love it. It's fun, it looks damn good in photographs, and all of our favorite brands taking part. Dior, Huda Beauty, Patrick Ta Beauty, and Fenty are spiking their glimmering products with good-for-your-skin ingredients to boot.

The Must-Have Product:

Patrick Ta Beauty Major Glow Body Oil in A Moment ($52)

Up next: I Want to Look Glowy and More Youthful, So I Got Tips From Celeb Makeup Artists.

This article originally appeared on Who What Wear

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