See Now, Buy Now: 15 Instagram Accounts That Make Me Want to Shop

Anna LaPlaca

For me, shopping is the ultimate boredom buster. That said, I don't always need to buy something. It can just mean an innocent scroll through the new arrivals at Net-a-Porter, and I'm good. It can also mean a scroll through Instagram, as many of the accounts I follow are chock-full of shopping inspiration. But when I actually want to buy something, there are several social media accounts, in particular, that are my ultimate go-tos.

The beauty of shopping via Instagram is that it’s so much more fun than traditional shopping. I love seeing how the latest pieces are styled IRL (or at least the Instagram version of IRL) and how other people respond to items via likes and comments. My favorite accounts for shopping are a combination of cool girls, brands, and boutiques with an aesthetic that just speaks to me. Keep scrolling to see what I mean.

Anne Laure has mastered the art of effortless French-girl style that's universally so appealing. Whether it's a cool new top she's wearing with jeans or the perfect dress with sneakers, I always find myself wanting to add pieces from her closet to my own shopping cart.

Realisation The Alba Dress ($240)

Aimee Song’s knack for finding both the best designer and under-the-radar pieces is unmatched, so it's no surprise that her namesake clothing line is equally spot-on.

Song of Style Gretchen Mini Dress in Wallpaper Multi ($248)

NYC-based model Imani Randolph wears the most covetable pieces from cool-girl brands like Rixo, Ganni, and By Far.

Rixo Holly Dress ($280)

Frankie Shop's modern tailored pieces are both timeless and highly sought-after in the fashion world, and the brand's Instagram is quick to showcase its latest pieces.

Frankie Shop Bea Cady Blazer ($242)

I may not be a minimalist, but Monikh's pared-back style never fails to inspire me.

& Other Stories Linen Puff Sleeve Midi Dress ($129)

Our very own market editor Nicole Eshaghpour, started this account to share her latest finds, and they're so good. See for yourself.

Who What Wear Axel Flatform Sandals in Black Croc ($76)

Mejuri's affordable gold pieces are both timeless and of the moment. I always look to the brand when I’m in need of a new everyday piece.

Mejuri Dome Ring Vermeil ($60)

Brooklyn-based Sincerely, Tommy is a concept store that stocks some of the coolest emerging brands, often at delightfully affordable price points.

Mama Studio Sugar Skirt ($132)

If you love Leandra Medine's quirky style, Man Repeller: In My Cart is for you. You'll discover so many new brands to tell your friends about (or keep to yourself—your choice).

Sunnei Orange Rubberized Silver Earrings ($274)

With hundreds of SKUs to scroll through, shopping on ASOS can be an all-day affair, which is why Instagrammers like London-based Lotte are a great follow. In addition to making the pieces look super cute, she puts the item number in her captions so it's easy to find the exact piece featured.

ASOS Design Natural Oversized Beach Shirt in White ($35)

As Moda Operandi's style and content director, Caitlin fills her feed with beautiful designer pieces it's impossible not to lust over.

Rejina Pyo Wave Harley Sandals 60mm ($306)

L.A.-based brand LPA is known for its stunning (and extremely photogenic) pieces, like this backless top Nana Agyemang is wearing here.

LPA Mary Top in Rose Pink ($158)

Lucy Williams’s style is accessible yet always cool, and everything she wears is covetable.

Faithfull the Brand De Joux One Piece in Jemima Floral ($189)

I love that Lisa Says Gah’s IG looks like a really cool influencer account.

Lisa Says Gah Tammy Tank ($128)

In terms of popular Instagram-based vintage boutiques, it's in your best interest to keep the post notifications on for Elia Vintage, as its curation of '80s-style blazers and '90s-style slip dresses is never in stock for long.

Elia Vintage Cotton High-Waisted Shorts ($68)

Next up: every trendy basic that matters right now.

This article originally appeared on Who What Wear

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