Growing up as a beauty-obsessed teen,
Sephora gift cards were pretty much the gold standard of currency. Setting foot into your local mall's Sephora was like walking into Disneyland. Actually, maybe better. Every couple months, after saving up tutoring money and investing in countless hours of mega research on the one eyeshadow (Urban Decay) or concealer (Nars), it was time to reap the rewards of your hard-earned splurge. The mega-retailer is a who's who of luxury hair, makeup, fragrance, and skin-care brands, and unsurprisingly, its legion of savvy Beauty Insiders are among the most loyal shoppers around. However, its unparalleled selection of products can be both a welcome blessing and a curse, so we went ahead and polled our most discerning friends in the beauty industry, plus tallied up some reader data, to round up the most coveted products on Sephora's site. Ahead, 17 buys perfect for every beauty megafan, including some of our Beauty Innovator Awards winners. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission. Drunk Elephant Slaai Makeup-Melting Butter Cleanser
We're dedicated to our carefully curated eight-step nighttime routine — until it's 3 a.m., we're drunk, and our bed looks
comfortable. But we'll never be tempted to fall asleep with our makeup on again after meeting this cleanser. The soothing, butter-like texture goes on like a dream, and gently sweeps away even the clubbiest glitter-packed makeup in a single step.
Slaai Makeup-Melting Butter Cleanser, $, available at
A blend of vitamins and iris root extract plumps and repairs damaged strands while you snooze for Beyoncé-like shine that you did, indeed, wake up with.
Nutritive 8H Magic Night Serum, $, available at
You'll find this cult-favorite treatment in every fancy salon and celebrity bathroom from here to Wilshire Boulevard — and the strand-strengthening, frizz smoothing, breakage-busting cream is worth every ounce of the hype.
Olaplex Hair Perfector No. 3, $, available at
Outside looking in, it's just another eyebrow pencil. But if you delve deep — more specifically, 14,000 reviews deep — into what people have to say about this top-selling product, then you'll understand the magic. In addition to offering a wide shade range, the pencil itself is ultra-fine so you can create subtle, natural-looking strokes, and the spoolie end helps blend everything together.
Anastasia Beverly Hills
Brow Wiz, $, available at
Now, this isn't just
dry shampoo. Living Proof's formula has racked up over 3,000 reviews on Sephora, thanks to its ability to
make hair feel so fresh and so clean.
Perfect Hair Day Dry Shampoo, $, available at
The hero product of hairstylist Jen Atkin's cool-girl brand delivers beachy hair in a bottle. A couple spritzes of the stuff works like magic to enhance texture and boost volume. (But if we're being honest, we'd use this stuff for the fresh scent alone — it's that good.)
Wave Spray, $, available at
This cult-favorite moisturizer is beloved by makeup artists, who swear by it to create a glowy base for makeup, but can be used in the PM to give your skin some TLC before bed, too.
The Dewy Skin Cream, $, available at
From now until eternity, virtually every liquid concealer faces stiff competition against Nars' crowd-pleasing Radiant Creamy Concealer. It disappears into skin, covers everything from dark circles to acne scars, and leaves behind a natural finish.
Radiant Creamy Concealer, $, available at
The Dyson Supersonic is proof that a hair dryer
be a highly covetable item, and not just a daily necessity; come for the chic design, stay for the powerful, high-velocity jet stream of air.
Supersonic Hair Dryer, $, available at
It's the foundation that broke the internet, and by extension, served as an industry-wide wake-up call for brands to create shade ranges that are really, truly inclusive — and actually feel great on the skin, too.
Fenty Beauty By Rihanna
Pro Filt'r Soft Matte Longwear Foundation, $, available at
Drunk Elephant's fan-favorite moisturizer is formulated with nourishing oils and a ceramide complex to support a healthy skin barrier. No wonder people can't get enough.
Lala Retro Whipped Moisturizer with Ceramides, $, available at
It's easy to see why Too Faced's mascara has topped nearly every bestseller list since its launch in 2014. A couple swipes of the curvy wand gives you mile-long, fluttery lashes with no clumping or flaking.
Better Than Sex Mascara, $, available at
Sephora stans know what's good, and Stila's indestructible liquid eyeliner fits the bill — and so much more. It's intensely pigmented, stays put, and the micro tip makes it easy to draw a tiny flick or dramatic cat eye with total ease.
Stay All Day Waterproof Liquid Eye Liner, $, available at
Quite possibly the most beloved product in Sunday Riley's lineup, Good Genes has amassed a following so dedicated that they're willing to drop $100 on an exfoliating serum that brightens and resurfaces skin.
Good Genes All-In-One Lactic Acid Treatment, $, available at
Vitamin C serums are
nowadays, but Ole Henriksen's OG Truth Serum remains a Sephora bestseller thanks to its brightening, hydrating properties. (The fact that it smells like a fresh-squeezed glass of orange juice doesn't hurt, either.)
Truth Serum, $, available at
Sephora More Natural deos
either work, or really,
don't — and chances are within a couple hours, you'll have your answer. Kopari's coconut oil-infused stick not only smells like a beach vacay, but contains activated charcoal that won't give you deodorant regret by lunchtime.
Coconut Deodorant, $, available at
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