22 Indie Sales To Make Black Friday Shopping Feel A Little Less Chaotic

For the majority of people who don’t spend all of their free time shopping online, Black Friday can be more than a little bit daunting. Even for those who do, the chaos that ensues on the Friday after Thanksgiving — and nowadays, for weeks before and after — can be a lot to handle. Servers crash from the sheer number of users on any given major retailer's website. Sought-after items sell out within minutes of sales going live. But even with all that chaos to navigate, we always find ourselves coming back for more come Black Friday sale time.

Since we wouldn’t dare miss out on the biggest sale event of the year, we decided instead to try to do things a little differently this time around. Starting as early as today, dozens of indie boutiques and under-the-radar e-tailers are slashing their prices in preparation for Black Friday weekend. And while your order might not ship before the second serving of turkey, buying from a small business during the weekend's sales will likely get you a better deal — and a feel-good one at that. Even better, by shopping small, you save yourself from having to sort through 1,000+ pages just to find one piece worth clicking on.

So to offer you a helping hand — and encourage you to shop small — this Black Friday weekend, we've rounded up all the best indie sales happening post-Thanksgiving dinner in the slideshow ahead.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

<strong><a href="https://abacaxi-nyc.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Abacaxi" class="link rapid-noclick-resp">Abacaxi</a></strong><br><strong>Dates: </strong>11/30 - 12/2<br><strong>Sale:</strong> 20% off sitewide<br><strong>Promo Code:</strong> BANANAS<br><br><strong>Abacaxi</strong> Earth Balloon Sleeve Hoodie, $, available at <a href="https://abacaxi-nyc.com/shop/balloon-sleeve-hoodie-earth" rel="nofollow noopener" target="_blank" data-ylk="slk:Abacaxi" class="link rapid-noclick-resp">Abacaxi</a>
Abacaxi
Dates: 11/30 - 12/2
Sale: 20% off sitewide
Promo Code: BANANAS

Abacaxi Earth Balloon Sleeve Hoodie, $, available at Abacaxi
<strong><a href="https://www.alfeyavalrina.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Alfeya Valrina" class="link rapid-noclick-resp">Alfeya Valrina</a></strong><br><strong>Dates: </strong>11/29 - 12/2<br><strong>Sale:</strong> 30% off sitewide<br><strong>Promo Code:</strong> BLACKFRIDAY19<br><br><strong>Alfeya Valrina</strong> Joe Joe Bag, $, available at <a href="https://www.alfeyavalrina.com/product-page/copy-of-joe-joe-bag-dark-brown-croc" rel="nofollow noopener" target="_blank" data-ylk="slk:Alfeya Valrina" class="link rapid-noclick-resp">Alfeya Valrina</a>
Alfeya Valrina
Dates: 11/29 - 12/2
Sale: 30% off sitewide
Promo Code: BLACKFRIDAY19

Alfeya Valrina Joe Joe Bag, $, available at Alfeya Valrina
<strong><a href="https://www.apieceapart.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Apiece Apart" class="link rapid-noclick-resp">Apiece Apart</a></strong><br><strong>Dates: </strong>11/25 - 12/1<br><strong>Sale:</strong> 20% off sitewide; Up to 50% off sale items<br><strong>Promo Code:</strong> WITHTHANKS<br><br><strong>Apiece Apart</strong> Meru Jumpsuit, $, available at <a href="https://www.apieceapart.com/shop/meru-jumpsuit?variant_id=31081037791267&options%5B5618647072803%5D=16" rel="nofollow noopener" target="_blank" data-ylk="slk:Apiece Apart" class="link rapid-noclick-resp">Apiece Apart</a>
Apiece Apart
Dates: 11/25 - 12/1
Sale: 20% off sitewide; Up to 50% off sale items
Promo Code: WITHTHANKS

Apiece Apart Meru Jumpsuit, $, available at Apiece Apart
<strong><a href="https://bagatiba.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Bagatiba" class="link rapid-noclick-resp">Bagatiba</a></strong><br><strong>Dates: </strong>11/29 - 12/2<br><strong>Sale:</strong> 40% off entire order<br><strong>Promo Code: </strong>BCFM40<br><br><strong>Bagatiba</strong> Onia Necklace, $, available at <a href="https://bagatiba.com/collections/eco-necklaces/products/onia-necklace" rel="nofollow noopener" target="_blank" data-ylk="slk:Bagatiba" class="link rapid-noclick-resp">Bagatiba</a>
Bagatiba
Dates: 11/29 - 12/2
Sale: 40% off entire order
Promo Code: BCFM40

Bagatiba Onia Necklace, $, available at Bagatiba
<strong><a href="https://basicswim.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Basic Swim" class="link rapid-noclick-resp">Basic Swim</a></strong><br><strong>Dates: </strong>11/29 - 12/2<br><strong>Sale:</strong> 40% off entire order <br><strong>Promo Code:</strong> BCFM40<br><br><strong>Basic Swim</strong> Dot Set, $, available at <a href="https://basicswim.com/products/dot-set?variant=12422089670738" rel="nofollow noopener" target="_blank" data-ylk="slk:Basic Swim" class="link rapid-noclick-resp">Basic Swim</a>
Basic Swim
Dates: 11/29 - 12/2
Sale: 40% off entire order
Promo Code: BCFM40

Basic Swim Dot Set, $, available at Basic Swim
<strong><a href="https://caracara.la/" rel="nofollow noopener" target="_blank" data-ylk="slk:Cara Cara" class="link rapid-noclick-resp">Cara Cara</a><br>Dates:</strong> 11/28 - 12/3<br><strong>Sale:</strong> 20% off sitewide<br><strong>Promo Code:</strong> None (discount applied in cart)<br><br><strong>Rachel Antonoff</strong> Jackie Ribbed Polo Dress, $, available at <a href="https://caracara.la/collections/clothing/products/jackie-ribbed-polo-dress" rel="nofollow noopener" target="_blank" data-ylk="slk:Cara Cara" class="link rapid-noclick-resp">Cara Cara</a>
Cara Cara
Dates:
11/28 - 12/3
Sale: 20% off sitewide
Promo Code: None (discount applied in cart)

Rachel Antonoff Jackie Ribbed Polo Dress, $, available at Cara Cara
<strong><a href="https://www.decadestudio.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Decade Studio" class="link rapid-noclick-resp">Decade Studio</a></strong><br><strong>Dates: </strong>11/29 - 12/2<br><strong>Sale:</strong> 20% off storewide<br><strong>Promo Code: </strong>None<br><br><strong>Decade Studio</strong> Pamela Jeans, $, available at <a href="https://www.decadestudio.com/products/pamela-porto-mady" rel="nofollow noopener" target="_blank" data-ylk="slk:Decade Studio" class="link rapid-noclick-resp">Decade Studio</a>
Decade Studio
Dates: 11/29 - 12/2
Sale: 20% off storewide
Promo Code: None

Decade Studio Pamela Jeans, $, available at Decade Studio
<strong><a href="https://www.etsy.com/cyber-week-sales" rel="nofollow noopener" target="_blank" data-ylk="slk:Etsy" class="link rapid-noclick-resp">Etsy</a></strong><br><strong>Dates:</strong> 11/26 - 12/3<br><strong>Sale:</strong> Up to 60% on select items<br><strong>Promo Code:</strong> None<br><br><strong>Linen City</strong> Linen Maxi Dress, $, available at <a href="https://www.etsy.com/listing/713208042/linen-dress-maxi-dress-linen-long-dress?" rel="nofollow noopener" target="_blank" data-ylk="slk:Etsy" class="link rapid-noclick-resp">Etsy</a>
Etsy
Dates: 11/26 - 12/3
Sale: Up to 60% on select items
Promo Code: None

Linen City Linen Maxi Dress, $, available at Etsy
<strong><a href="https://www.garmentory.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Garmentory" class="link rapid-noclick-resp">Garmentory</a></strong><br><strong>Dates: </strong>11/29<br><strong>Sale:</strong> Up to 70% off sitewide; First 150 customers who spend $500 will receive a Garmentory x Klaede handkerchief <br><strong>Promo Code:</strong> None<br><br><strong>Maryam Nassir Zadeh</strong> Romeo Mule, $, available at <a href="https://www.garmentory.com/shop/532714-maryam-nassir-zadeh-romeo-mule?dp=black" rel="nofollow noopener" target="_blank" data-ylk="slk:Garmentory" class="link rapid-noclick-resp">Garmentory</a>
Garmentory
Dates: 11/29
Sale: Up to 70% off sitewide; First 150 customers who spend $500 will receive a Garmentory x Klaede handkerchief
Promo Code: None

Maryam Nassir Zadeh Romeo Mule, $, available at Garmentory
<strong><a href="https://grammarnyc.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Grammar" class="link rapid-noclick-resp">Grammar</a></strong><br><strong>Dates:</strong> 11/30 - 12/7<br><strong>Sale:</strong> Buy one, get one 50% off<br><strong>Promo Code:</strong> None<br><br><strong>Grammar</strong> The Adjective Tunic, $, available at <a href="https://grammarnyc.com/collections/all/products/the-adjective-tunic" rel="nofollow noopener" target="_blank" data-ylk="slk:Grammar" class="link rapid-noclick-resp">Grammar</a>
Grammar
Dates: 11/30 - 12/7
Sale: Buy one, get one 50% off
Promo Code: None

Grammar The Adjective Tunic, $, available at Grammar
<strong><a href="http://www.imago-a.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:IMAGO-A" class="link rapid-noclick-resp">IMAGO-A</a></strong><br><strong>Dates:</strong> 11/28 - 12/2<br><strong>Sale:</strong> 25% off site-wide<br><strong>Promo Code: </strong>THANKS2019 <br><br><strong>IMAGO-A</strong> Nº44 Lucite Buckle Mini, $, available at <a href="https://www.imago-a.com/shop/lucite-buckle-mini-noir-satin" rel="nofollow noopener" target="_blank" data-ylk="slk:IMAGO-A" class="link rapid-noclick-resp">IMAGO-A</a>
IMAGO-A
Dates: 11/28 - 12/2
Sale: 25% off site-wide
Promo Code: THANKS2019

IMAGO-A Nº44 Lucite Buckle Mini, $, available at IMAGO-A
<strong><a href="https://jeuillimite.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Jeu Illimité" class="link rapid-noclick-resp">Jeu Illimité</a></strong><br><strong>Dates: </strong>11/29 - 12/2<br><strong>Sale:</strong> 40% off entire order <br><strong>Promo Code:</strong> BCFM40<br><br><strong>Jeu Illimité</strong> Classic High-Waisted Blue Denim, $, available at <a href="https://jeuillimite.com/products/classic-high-waisted-blue-denim?variant=16231056637986" rel="nofollow noopener" target="_blank" data-ylk="slk:Jeu Illimité" class="link rapid-noclick-resp">Jeu Illimité</a>
Jeu Illimité
Dates: 11/29 - 12/2
Sale: 40% off entire order
Promo Code: BCFM40

Jeu Illimité Classic High-Waisted Blue Denim, $, available at Jeu Illimité
<strong><a href="https://www.kkcostudio.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:KkCo" class="link rapid-noclick-resp">KkCo</a></strong><br><strong>Dates: </strong>11/29 - 12/1<br><strong>Sale:</strong> 25% off sitewide; All profits go to <a href="https://www.greenpeace.org/usa/" rel="nofollow noopener" target="_blank" data-ylk="slk:Green Peace" class="link rapid-noclick-resp">Green Peace</a><br><strong>Promo Code: </strong>None<br><br><strong>KKCo</strong> Morel Shirt, $, available at <a href="https://www.kkcostudio.com/collections/tops/products/morel-shirt-in-earth-tie-dye" rel="nofollow noopener" target="_blank" data-ylk="slk:KKCo" class="link rapid-noclick-resp">KKCo</a>
KkCo
Dates: 11/29 - 12/1
Sale: 25% off sitewide; All profits go to Green Peace
Promo Code: None

KKCo Morel Shirt, $, available at KKCo
<strong><a href="https://www.littlehighlittlelow.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Little High Little Low" class="link rapid-noclick-resp">Little High Little Low</a></strong><br><strong>Dates: </strong>11/29-12/3<br><strong>Sale:</strong> 25% off sitewide<br><strong>Promo Code:</strong> LHLL25<br><br><strong>Little High Little Low</strong> Nevermind Crew, $, available at <a href="https://www.littlehighlittlelow.com/collections/lhll-1/products/lithium-crew" rel="nofollow noopener" target="_blank" data-ylk="slk:Little High Little Low" class="link rapid-noclick-resp">Little High Little Low</a>
Little High Little Low
Dates: 11/29-12/3
Sale: 25% off sitewide
Promo Code: LHLL25

Little High Little Low Nevermind Crew, $, available at Little High Little Low
<strong><a href="https://mrlarkin.net/" rel="nofollow noopener" target="_blank" data-ylk="slk:Mr. Larkin" class="link rapid-noclick-resp">Mr. Larkin</a></strong><br><strong>Dates: </strong>11/28 - 12/2<br><strong>Sale: </strong>20% off select items<br><strong>Promo Code:</strong> THANKFUL20<br><br><strong>Mr. Larkin</strong> May Dress, $, available at <a href="https://mrlarkin.net/store/mr-larkin-may-dress-lace-soft-blue/" rel="nofollow noopener" target="_blank" data-ylk="slk:Mr. Larkin" class="link rapid-noclick-resp">Mr. Larkin</a>
Mr. Larkin
Dates: 11/28 - 12/2
Sale: 20% off select items
Promo Code: THANKFUL20

Mr. Larkin May Dress, $, available at Mr. Larkin
<strong><a href="https://the-sleeper.com/en/" rel="nofollow noopener" target="_blank" data-ylk="slk:Sleeper" class="link rapid-noclick-resp">Sleeper</a></strong><br><strong>Dates:</strong> 11/26 - 12/2<br><strong>Sale:</strong> 30% OFF on all black items; Up to 50% off select items<br><strong>Promo Code:</strong> None<br><br><strong>Sleeper</strong> Party Pajama Set with Feathers, $, available at <a href="https://the-sleeper.com/en/product/party-pajama-set-with-feathers-in-black/" rel="nofollow noopener" target="_blank" data-ylk="slk:Sleeper" class="link rapid-noclick-resp">Sleeper</a>
Sleeper
Dates: 11/26 - 12/2
Sale: 30% OFF on all black items; Up to 50% off select items
Promo Code: None

Sleeper Party Pajama Set with Feathers, $, available at Sleeper
<strong><a href="https://www.solidandstriped.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Solid & Striped" class="link rapid-noclick-resp">Solid & Striped</a></strong><br><strong>Dates: </strong>11/29 - 12/2<br><strong>Sale: </strong>25% off sitewide<br><strong>Promo Code: </strong>BFCM25<br><br><strong>Solid & Striped</strong> The Olympia Leopard, $, available at <a href="https://www.solidandstriped.com/collections/relaunch-shop-all-swim/products/the-olympia-leopard?variant=30316144427121" rel="nofollow noopener" target="_blank" data-ylk="slk:Solid & Striped" class="link rapid-noclick-resp">Solid & Striped</a>
Solid & Striped
Dates: 11/29 - 12/2
Sale: 25% off sitewide
Promo Code: BFCM25

Solid & Striped The Olympia Leopard, $, available at Solid & Striped
<strong><a href="https://staturenyc.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Stature" class="link rapid-noclick-resp">Stature</a></strong><br><strong>Dates:</strong> 11/24 - 12/29<br><strong>Sale:</strong> 20% off sitewide<br><strong>Promo Code: </strong>GRATITUDE19<br><br><strong>Loup</strong> Mona Jumpsuit (Petite Exclusive), $, available at
Stature
Dates: 11/24 - 12/29
Sale: 20% off sitewide
Promo Code: GRATITUDE19

Loup Mona Jumpsuit (Petite Exclusive), $, available at
<strong><a href="https://staud.clothing/" rel="nofollow noopener" target="_blank" data-ylk="slk:Staud" class="link rapid-noclick-resp">Staud</a></strong><br><strong>Dates:</strong> 11/28 - 12/2<br><strong>Sale:</strong> 25% off sitewide<br><strong>Promo Code:</strong> BFCM25<br><br><strong>Staud</strong> Melanie Mule, $, available at <a href="https://staud.clothing/collections/all/products/melanie-mule-dark-green" rel="nofollow noopener" target="_blank" data-ylk="slk:Staud" class="link rapid-noclick-resp">Staud</a>
Staud
Dates: 11/28 - 12/2
Sale: 25% off sitewide
Promo Code: BFCM25

Staud Melanie Mule, $, available at Staud
<strong><a href="https://thisisveda.com/collections/veda" rel="nofollow noopener" target="_blank" data-ylk="slk:Veda" class="link rapid-noclick-resp">Veda</a></strong><br><strong>Dates: </strong>11/28 - 12/2<br><strong>Sale:</strong> 25% off all black leather & select V. for Veda collection items<br><strong>Promo Code: </strong>BLACKLEATHERFRIDAY25<br><br><strong>VEDA</strong> Soul Pant, $, available at <a href="https://thisisveda.com/collections/v/products/veda-soul-pant" rel="nofollow noopener" target="_blank" data-ylk="slk:VEDA" class="link rapid-noclick-resp">VEDA</a>
Veda
Dates: 11/28 - 12/2
Sale: 25% off all black leather & select V. for Veda collection items
Promo Code: BLACKLEATHERFRIDAY25

VEDA Soul Pant, $, available at VEDA
<strong><a href="https://www.wolfcircus.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Wolf Circus" class="link rapid-noclick-resp">Wolf Circus</a></strong><br><strong>Dates:</strong> 11/26 - 12/2<br><strong>Sale:</strong> 20% off sitewide<br><strong>Promo Code:</strong> CYBER20<br><br><strong>Wolf Circus</strong> Lola Bracelet, $, available at <a href="https://www.wolfcircus.com/collections/bracelets-1/products/lola-bracelet-in-gold" rel="nofollow noopener" target="_blank" data-ylk="slk:Wolf Circus" class="link rapid-noclick-resp">Wolf Circus</a>
Wolf Circus
Dates: 11/26 - 12/2
Sale: 20% off sitewide
Promo Code: CYBER20

Wolf Circus Lola Bracelet, $, available at Wolf Circus
<strong><a href="https://yanyanknits.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Yan Yan" class="link rapid-noclick-resp">Yan Yan</a></strong><br><strong>Dates: </strong>11/25 - 12/26<br><strong>Sale:</strong> 30% off on select styles<br><strong>Promo Code:</strong> YANYAN<br><br><strong>Yan Yan</strong> Holey Shrunken Cardigan, $, available at <a href="https://yanyanknits.com/collections/all/products/holey-shrunken-cardigan-ivory" rel="nofollow noopener" target="_blank" data-ylk="slk:Yan Yan" class="link rapid-noclick-resp">Yan Yan</a>
Yan Yan
Dates: 11/25 - 12/26
Sale: 30% off on select styles
Promo Code: YANYAN

Yan Yan Holey Shrunken Cardigan, $, available at Yan Yan

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