15 Fashion-Forward Places To Buy A Wedding Dress Online

Irina Grechko
·5 mins read

The last few years have seen a significant spike in the number of retailers offering wedding dresses online. While brick-and-mortar stores are still very popular for their appointment-only model, allowing brides-to-be to bring their family and friends with them, there is an increasing number of brides who’re interested in a more modern experience. One where they are not at the hands of the bridal stylist — who often brings gowns to them from the back of the shop based on what they think is their style — and where they can peruse an unlimited selection of brands that are both bridal and not.

In the past, quality issues and limited return policies may have prevented brides from buying their wedding dress online, but we’re now living in the golden age of the online bridal shop. With the arrival of wedding shops from the likes of e-commerce retailers like MatchesFashion, the selection is as fashion-forward as it’s ever been. Bridal brands like Floravere, who are disrupting the industry by making it more transparent and the experience more tech-savvy, are also on the rise. In addition to offering stylish wedding wares, these places also offer the convenience of buying your accessories all in the same place, making the experience seamless for brides who are not looking to spend their time going to several stores.

Ahead, the best places to buy wedding dresses in every budget.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.


<h2><a href="https://www.loveshackfancy.com/collections/for-the-bride" rel="nofollow noopener" target="_blank" data-ylk="slk:LoveShackFancy" class="link rapid-noclick-resp">LoveShackFancy</a><br></h2><br>After noticing brides wearing dresses from its vintage-esque line for their nuptials, <span>LoveShackFancy released an official bridal line</span> in June. And good thing that they did! Like most of its offerings, the collection features stunning lace and sheer detailing, nightgown dress-like silhouettes, and flowy skirts.

LoveShackFancy


After noticing brides wearing dresses from its vintage-esque line for their nuptials, LoveShackFancy released an official bridal line in June. And good thing that they did! Like most of its offerings, the collection features stunning lace and sheer detailing, nightgown dress-like silhouettes, and flowy skirts.
<h2><a href="https://www.matchesfashion.com/us/womens/studios/event-dressing-studio/wedding-edit/clothing" rel="nofollow noopener" target="_blank" data-ylk="slk:MatchesFashion" class="link rapid-noclick-resp">MatchesFashion</a></h2><br>From Erdem, Batsheva, and Rochas to Vivienne Westwood and Richard Quinn, the MatchesFashion bridal shop, which launched in early 2020, has styles ranging from saccharine sweet to fashion-forward. The hardest part will be just picking one look from the selection that this popular London-based retailer offers.<br>

MatchesFashion


From Erdem, Batsheva, and Rochas to Vivienne Westwood and Richard Quinn, the MatchesFashion bridal shop, which launched in early 2020, has styles ranging from saccharine sweet to fashion-forward. The hardest part will be just picking one look from the selection that this popular London-based retailer offers.
<h2><a href="https://www.daniellefrankelstudio.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Danielle Frankel" class="link rapid-noclick-resp">Danielle Frankel</a></h2><br>This month, one of our favorite Cool Girl wedding labels Danielle Frankel relaunched its website. With that, the 2019 CFDA/Vogue Fashion Fund runner-up Danielle Hirsch's avant-garde designs — previously available at Net-A-Porter and Moda Operandi, among others e-tailers — can be bought from the site directly.

Danielle Frankel


This month, one of our favorite Cool Girl wedding labels Danielle Frankel relaunched its website. With that, the 2019 CFDA/Vogue Fashion Fund runner-up Danielle Hirsch's avant-garde designs — previously available at Net-A-Porter and Moda Operandi, among others e-tailers — can be bought from the site directly.
<h2><a href="https://floravere.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Floravere" class="link rapid-noclick-resp">Floravere</a> </h2><br>This direct-to-consumer brand, which also has storefronts in NYC and L.A., offers made-to-order wedding looks at much more affordable prices than traditional wedding retailers. To make things even better, Floravere is currently hosting a sample sale, with prices starting at $300 (down from $1,000).

Floravere


This direct-to-consumer brand, which also has storefronts in NYC and L.A., offers made-to-order wedding looks at much more affordable prices than traditional wedding retailers. To make things even better, Floravere is currently hosting a sample sale, with prices starting at $300 (down from $1,000).
<h2><a href="https://www.thereformation.com/categories/brides" rel="nofollow noopener" target="_blank" data-ylk="slk:Reformation" class="link rapid-noclick-resp">Reformation</a></h2><br>For those looking for a sustainable wedding dress, Reformation also designs bridal looks. The styles lean more boho, and feature the same low-cut, high-slit styles that we've come to expect from the popular brand.<br>

Reformation


For those looking for a sustainable wedding dress, Reformation also designs bridal looks. The styles lean more boho, and feature the same low-cut, high-slit styles that we've come to expect from the popular brand.
<h2><a href="https://www.net-a-porter.com/en-us/shop/clothing/bridalwear?cm_sp=topnav-_-clothing-_-bridalwear" rel="nofollow noopener" target="_blank" data-ylk="slk:Net-a-Porter" class="link rapid-noclick-resp">Net-a-Porter</a> </h2><br>For a more classic selection, e-tailer Net-A-Porter carries brands like Roland Mouret, Halston, Self-Portrait, Temperley London, and Brandon Maxwell. In addition to short dresses and gowns, you can also shop separates perfect for before and after the big day.

Net-a-Porter


For a more classic selection, e-tailer Net-A-Porter carries brands like Roland Mouret, Halston, Self-Portrait, Temperley London, and Brandon Maxwell. In addition to short dresses and gowns, you can also shop separates perfect for before and after the big day.
<h2><a href="https://www.sahroo.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Sahroo" class="link rapid-noclick-resp">Sahroo</a></h2><br>New York-based designer Sarah Abbasi's eco-friendly bridal brand features handmade matching sets, made using silk, glass crystals, and feathers by artisans in her native Pakistan. While trousers are Abbasi's signature, Sahroo also creates stunning caftans, gowns with thigh-high slits, and capes.<br>

Sahroo


New York-based designer Sarah Abbasi's eco-friendly bridal brand features handmade matching sets, made using silk, glass crystals, and feathers by artisans in her native Pakistan. While trousers are Abbasi's signature, Sahroo also creates stunning caftans, gowns with thigh-high slits, and capes.
<h2><a href="https://the-sleeper.com/en/lookbook/bridal-collection/" rel="nofollow noopener" target="_blank" data-ylk="slk:Sleeper" class="link rapid-noclick-resp">Sleeper</a></h2><br>Fans of the nightgown trend will love this casual selection from the nightwear-as-outwear brand that has made a name for itself on Instagram with its feather-adorned pajamas. Prairie-like and available in linen, these dresses are made for the bride who wants to look authentically herself on her wedding day.

Sleeper


Fans of the nightgown trend will love this casual selection from the nightwear-as-outwear brand that has made a name for itself on Instagram with its feather-adorned pajamas. Prairie-like and available in linen, these dresses are made for the bride who wants to look authentically herself on her wedding day.
<h2><a href="https://leinstudio.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:LEIN" class="link rapid-noclick-resp">LEIN</a></h2><br>A wedding label made for the modern woman, LEIN's founder and designer Meredith Stoecklein is currently offering virtual fittings to brides in response to the shelter-in-place orders. Styles range from nontraditional gowns (see: this<a href="https://leinstudio.com/collections/dress/products/double-breasted-gown" rel="nofollow noopener" target="_blank" data-ylk="slk:double-breasted gown" class="link rapid-noclick-resp"> double-breasted gown</a>) and mini dresses to jumpsuits and suits.

LEIN


A wedding label made for the modern woman, LEIN's founder and designer Meredith Stoecklein is currently offering virtual fittings to brides in response to the shelter-in-place orders. Styles range from nontraditional gowns (see: this double-breasted gown) and mini dresses to jumpsuits and suits.
<h2><a href="https://www.bhldn.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:BHLDN" class="link rapid-noclick-resp">BHLDN</a></h2><br>The most traditional bridal retailer on the list, Anthropologie's bridal brand also offers the biggest selection of wedding styles. If you're on a tight deadline, check out the<a href="https://www.bhldn.com/categories/bride-last-minute" rel="nofollow noopener" target="_blank" data-ylk="slk:in-stock and ready-to-ship section" class="link rapid-noclick-resp"> in-stock and ready-to-ship section</a> of the site which currently features popular brands like Jenny Yoo, Amsale, and Watters.

BHLDN


The most traditional bridal retailer on the list, Anthropologie's bridal brand also offers the biggest selection of wedding styles. If you're on a tight deadline, check out the in-stock and ready-to-ship section of the site which currently features popular brands like Jenny Yoo, Amsale, and Watters.
<h2><a href="https://www.asos.com/us/women/occasion-wear/bridal/cat/?cid=21606" rel="nofollow noopener" target="_blank" data-ylk="slk:ASOS" class="link rapid-noclick-resp">ASOS</a></h2><br>One of the most popular e-tailers also offers a big bridal selection as part of its Edition (special occasion) collection. As is always the case with ASOS, the styles — ranging from separates to cocktail dresses and gowns — have an affordable starting point.

ASOS


One of the most popular e-tailers also offers a big bridal selection as part of its Edition (special occasion) collection. As is always the case with ASOS, the styles — ranging from separates to cocktail dresses and gowns — have an affordable starting point.
<h2><a href="https://www.farfetch.com/kw/shopping/women/bridal-dresses-1/items.aspx" rel="nofollow noopener" target="_blank" data-ylk="slk:Farfetch" class="link rapid-noclick-resp">Farfetch</a></h2><br>For those looking for a dress that only <em>looks</em> bridal, Farfetch has styles from high-end brands like Lanvin, Giambattista Valli, and Saint Laurent. If bridal is what you’re after, though, the retailer does carry labels like Jenny Packham and Temperley London who are beloved for their wedding styles.

Farfetch


For those looking for a dress that only looks bridal, Farfetch has styles from high-end brands like Lanvin, Giambattista Valli, and Saint Laurent. If bridal is what you’re after, though, the retailer does carry labels like Jenny Packham and Temperley London who are beloved for their wedding styles.
<h2><a href="https://www.whistles.com/wedding/dresses/" rel="nofollow noopener" target="_blank" data-ylk="slk:Whistles" class="link rapid-noclick-resp">Whistles</a></h2><br>Contemporary brand Whistles — frequently worn by Kate Middleton — launched bridal dresses four years ago. Ever since then, brides have flocked to this high-street favorite for an affordable selection of modern styles that range from ethereal to minimal.

Whistles


Contemporary brand Whistles — frequently worn by Kate Middleton — launched bridal dresses four years ago. Ever since then, brides have flocked to this high-street favorite for an affordable selection of modern styles that range from ethereal to minimal.
<h2><a href="https://www.revolve.com/wedding/bride/?navsrc=subclothing" rel="nofollow noopener" target="_blank" data-ylk="slk:Revolve" class="link rapid-noclick-resp">Revolve</a></h2><br>If you're a frequent shopper on Revolve, you'll recognize the e-tailer's penchant for sexy, form-fitting, high-slit styles in its bridal edit. For those looking for something more subtle, Revolve also carries brands like LoveShackFancy, known for its sweet, prairie-like dresses.

Revolve


If you're a frequent shopper on Revolve, you'll recognize the e-tailer's penchant for sexy, form-fitting, high-slit styles in its bridal edit. For those looking for something more subtle, Revolve also carries brands like LoveShackFancy, known for its sweet, prairie-like dresses.
<h2><a href="https://www.lulus.com/bridal" rel="nofollow noopener" target="_blank" data-ylk="slk:Lulus" class="link rapid-noclick-resp">Lulus</a></h2>The most affordable brand on the list,<a href="https://www.refinery29.com/en-us/2020/01/9216776/lulus-plus-size-bridal-launch" rel="nofollow noopener" target="_blank" data-ylk="slk:Lulus recently launched a bridal shop" class="link rapid-noclick-resp"> Lulus recently launched a bridal shop</a>. Carrying a range of gowns and short dresses, the label makes it easy (on you and your wallet) to have two looks on your wedding day, as well as many more to wear before and after the day.

Lulus

The most affordable brand on the list, Lulus recently launched a bridal shop. Carrying a range of gowns and short dresses, the label makes it easy (on you and your wallet) to have two looks on your wedding day, as well as many more to wear before and after the day.

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