The 25 Best Brands Participating in Giving Tuesday 2020

Now that the turkeys have hit the tables, a lot of folks already have giving thanks and snagging deals down to a (very enjoyable) science. And lucky for us, there's a holiday that lets us flex those muscles simultaneously: Giving Tuesday.

The holiday was created in 2012 to encourage both individuals and organizations to do good in their communities, and eight years later, it's still going strong. Giving Tuesday 2020 falls on December 1, in the wake of Black Friday, Small Business Saturday, and Cyber Monday, and the list of participating organizations is getting longer all the time.

Even if you don't do any shopping, we invite you to celebrate by extending generosity to those around you — whether in big or small ways. But if shopping does happen to be on the agenda, we made a list of the brands that are taking the holiday to the next level, extending impressive initiatives that are utterly deserving of our support.

Living Proof

With the goal of diversifying the hair-care space, Living Proof will donate a portion of all Giving Tuesday proceeds to Buy From a Black Woman (BFABW), which aims to empower Black business owners. Specifically, the funds will go toward providing three scholarships in BFABW's Black Woman Business Accelerator Program, to give fledgling beauty brand owners access to the tools they need to expand. Stumped on where to start? The brand's Full Dry Volume Blast was our readers' favorite volumizer of 2020. (Shop Living Proof now)

Outdoor Voices

In celebration of Giving Tuesday, Outdoor Voices is partnering with Delivering Good, a nonprofit that works with companies to donate new merchandise to people in need. Outdoor Voices is also launching a brand new color option for its Tech Sweat Leggings: snow leopard. (Shop Outdoor Voices now)

Project Glimmer

For the entire month of December, 100 percent of your beauty purchases from brands like Buxom Cosmetics, Christophe Robin, and Lilah B will benefit the #GiftsForGirls campaign to help fulfill gift requests from 85,000 girls that largely come from foster care and youth services programs. As the shopper, you receive 20 percent off your entire purchase with code GIFTSFORGIRLS, as well as free shipping with code FREESHIP. As an alternative way to contribute, you can donate Sephora Beauty Insider points to Project Glimmer. (Shop Project Glimmer now)

True Botanicals

This December 1, True Botanicals is putting their money behind the climate change-fighting organization Grow Ahead. One-hundred percent of proceeds from orders of the Pacific Glacial Clay Detoxifying Mask will support a crucial agroforestry (a regenerative farming practice) project with independent coffee farms in Guatemala's Ixil Triangle region. The mask is formulated with glacial oceanic clay and activated bamboo charcoal to remove buildup from deep within your pores, as well as hydrating, plant-based squalane, to soften skin and regulate oil production. (Shop True Botanicals now)

Lancôme

Lancôme is turning its attention and gratitude onto nurses and healthcare workers worldwide who continue to work at the frontlines to fight COVID-19. As such, the luxury brand is delivering 100,000 care packages comprised of Lancôme products directly to hospitals around the world. In the U.S. alone, product donations will total 20,000 packages and have a value of $2.42 million. Thank you, heroes. (Shop Lancôme now)

MAC

As if you needed more incentive to fill up your cart at MAC, the iconic beauty brand is helpfully providing it with a generous initiative. When you purchase a tube of VIVA Glam Lipstick, every single cent of the proceeds goes toward organizations in support of the AIDS/HIV+ community, a cause that MAC has been championing for over 25 years. Treating yourself to the latest stunning shade has never felt quite so good. (Shop MAC now)

Gorjana

The bespoke jewelry brand is donating $5 per transaction on Giving Tuesday to Team Hunger, benefitting Families Forward, to assist in providing meals to families in need during these difficult times. (Shop Gorjana now)

Grande Cosmetics

Anytime you shop at Grande Cosmetics today, 15 percent of your order will go directly to Feeding America, one of the brand's continued charity partners, having raised $250K to date. As an extra incentive to shop for a cause, customers get 15 percent off sitewide. Stock up on the editor-beloved GrandeBrow Brow Enhancing Serum or the GrandeLash-MD Lash Enhancing Serum spiked with amino acids, vitamins, and peptides for fluffier-looking brows and healthier, longer, and overall more fluttery lashes. (Shop Grande Cosmetics now)

Glory Skincare

The Black-owned clean beauty brand is teaming up with The Alexandria House for the full month of December, contributing 10 percent of all sales toward the support of women and children transitioning from emergency shelters into permanent, stable housing. Use the opportunity to build yourself one of the brand's signature Wellness Boxes, which are targeted to address specific skin-care concerns and can feature everything including soothing eye gels, pimple patches, bath salts, and even candles. (Shop Glory Skincare now)

Lasting Smiles

The folks at Lasting Smiles are so passionate about everyday people being able to support their favorite causes that they run a Giving Tuesday-esque initiative year-round. Purchase one of five flavors of the brand's all-natural lip balms — which come in Peach Blossom, Peppermint Creme, Passionfruit Mango, Vanilla Bean, and Very Cherry — and at checkout, 50 percent of your purchase goes directly to the cause of your choice. (Partners include Meals on Wheels, NAMI, Best Friends Animal Society, Pencils of Promise, Young Audiences, Girls Inc, Girls on the Run, World Vision, Ronald McDonald, and Children's Defense Fund.) (Shop Lasting Smiles now)

Kinship

Skin-care influencer Hyram's first-ever product collaboration, the limited-edition Hyram x Kinship Sea the Good Set, will benefit Lonely Whale, an organization that spreads ocean conservation awareness through data-driven campaigns. Five dollars from every kit sold, plus $1 for every TikTok duet made with Hyram's Giving Tuesday video (up to $10,000), will go to the charity.

The set itself features three products that have earned the coveted Hyram stamp of approval: the non-stripping Naked Papaya Gentle Enzyme Face Cleanser, redness-minimizing Supermello Hydrating Gel Cream Moisturizer, and sheer, reef-safe Self Reflect Probiotic Moisturizing Sunscreen Zinc Oxide SPF 32. Topping it off all is a custom Hyram x Kinship S'well Reusable Water Bottle — drink up and stay eco-conscious. (Shop Kinship's sale now)

KAIBAE

The plant-based beauty brand is embracing Giving Tuesday in two ways this year: teaming up with a local food bank in Santa Barbara, California, and launching an online initiative with African Women Rising. On December 1, KAIBAE will donate 30 percent of all sales to the organization, which works to improve the lives of women in post-conflict areas of Africa. We particularly like the brand's exfoliating Scrub Soap on a Rope, which is brimming with nourishing baobab oil and shea butter. (Shop KAIBAE now)

Pierre Fabre

Pierre Fabre is responsible for brands like Avène, Klorane, Glytone, and Rene Furterer, and will be working with the medical aid organization Direct Relief from December 1 to 31. For every purchase made at one of its brands during that time, Pierre Fabre will contribute $1 — up to a maximum of $10,000 — to Direct Relief, which delivers protective gear and resources into the hands of health care workers. As you can imagine, these services are especially essential during a global pandemic, so you can stock up on Klorane's Best of Beauty-winning dry shampoo with the knowledge that you're doing good. (Shop Pierre Fabre brands now)

Ellis Brooklyn

If fragrance is on your gifting list this year, the absolute best time to indulge in an Ellis Brooklyn scent is on December 1. All day until 11:59 p.m. ET, every full size eau de parfum purchase will save a full acre of rainforest, thanks to the brand's collaboration with Conservation International. (Shop Ellis Brooklyn now)

Richer Poorer

For the entire month of December, the California-based loungewear brand will be selling special men's and women's gift packs — think loungewear sets, T-shirt duos, and underwear kits — that follow a buy one, donate one model. Additionally, about 4,000 gift bags filled with socks, tees, personal protective equipment (PPE), gift cards, and other basic essentials will be donated to Boys & Girls Club Metro LA, The Midnight Mission, and South LA Cafe. (Shop Richer Poorer now)

1981 NYC

Not content to save their do-gooding for a single day, the pair behind the goods and gifting brand 1981 NYC have chosen to work with Fair Fight, an organization promoting fair elections both in Georgia and around the country. In the newly-launched brand's first two months on the market, it's managed to raise over $1,000 for the mobilization group, which has definitely piqued our interest going forward. (Shop 1981 NYC now)

Vitruvi

You're likely already a fan of Vitruvi's sleek, chic essential oil diffusers, but for Giving Tuesday, the brand is upping the ante even further. On December 1, it will launch the limited-edition Home Sweater, designed by artist Deun Ivory. Ivory is also the founder of the body: a home for love, an organization that helps Black women heal from sexual trauma, and to which 100 percent of profits from the sweater's sales will be donated. Plus, while supplies last, any purchase of $150 or more comes with a limited edition tote, so act fast. (Shop Vitruvi now)

Jenny Patinkin

The beauty tool professionals over at Jenny Patinkin have made a name for themselves with luxe, effective brushes — its Luxury Vegan Powder/Bronzer Brush won one of our 2020 Best of Beauty Awards. Not content to settle simply for being the best of the best, the brand will slash prices on Giving Tuesday by 20 percent sitewide, and give a portion of all sales to The Loveland Foundation, which funds therapy for Black women and girls nationwide. (Shop Jenny Patinkin now)

Birdy Grey

To kick off its first-ever Giving Tuesday initiative, the affordable bridesmaid-dress brand partnered with the Dressember Foundation to fight human trafficking. Through December 4, Birdy Grey is matching customer donations, dollar for dollar, with a goal of reaching $5,000. Its employees are also hosting a daily dress challenge and encouraging Instagram followers to join in on the fun — so this is your chance to dust off all of those dresses you haven't had a chance to wear this year. By posting a selfie or Boomerang of yourself wearing a dress or tie on Instagram stories, you're also entering to win free bridesmaids dresses (up to 10) for everyone in your party. (Shop Birdy Grey's sale)

Thousand Fell

With an eye to starting 2021 on the right foot (pun very much intended), sustainable sneaker brand Thousand Fell found a way to end 2020 on a charitable note. On December 1, for any gift card or purchase over $100, Thousand Fell will donate $20 to The OR Project, an organization devoted to cutting down on the environmental stressor that is textile waste. (Shop Thousand Fell now)

NakedPoppy

NakedPoppy curates clean skin care and beauty products for its users, so its Giving Tuesday collaboration with GIFTED by FreeFrom makes perfect sense. The organization works to build wealth for survivors of intimate partner violence by providing opportunities for entrepreneurship and employment — in this case creating self-care products for the nonprofit's giftable boxes. On December 1, a full 100 percent of NakedPoppy profits will be donated to GIFTED by FreeFrom, so shop to your heart's content. (Shop NakedPoppy now)

Meejee

When it comes to facial cleansing, Meejee knows what it's doing, with a line of silicone facial massagers that promise to fight acne, signs of early aging, and germs. (While also being gentle enough for use on sensitive skin.) And the brand is intelligent in its partnerships, too, committing to donate 100 percent of December 1 sales to the Salvation Army. (Shop Meejee now)

Elix

With research rooted in ancient herbal medicines, Elix aims to soothe menstrual pains the natural way, and for Giving Tuesday, the brand is adding extra incentives to be generous. Not only will it be donating $10 from every December 1 purchase to the Get in Touch Foundation, a nonprofit that encourages breast health awareness, but two of Elix's signature tinctures will be 20 percent off that day as well. If you've been eying the Cycle Balance, formulated to ease hormonal imbalances, or the Immunity Duo, a pair of blends designed for general wellbeing, now's your chance to snag them at a discount. (Shop Elix now)

Parachute

The lifestyle brand teamed up with two Southern California-based organizations, Skid Row Housing Trust and Linc Housing, to donate cozy and warm bedding to local homeless populations, which amounts to an alarming 151,000 people — 40 percent of which are Black or African Americans — in California alone. Aside from its direct donations, Parachute is also encouraging its customers to throw support and money behind these organizations. (Shop Parachute now)

Old Navy

Now through December 24, for every in-store pickup or curbside order, the clothing brand will donate $10, up to $1 million, to the nonprofit partners who make its This Way ONward job opportunity program possible. The ongoing initiative has helped 10,000 underserved young people develop the skills they need to succeed in the workforce and has resulted in more than 800 new Old Navy hires for this holiday season. A longer-term goal is to hire 20,000 youth by 2025, which we can definitely get behind. (Shop Old Navy now)

Even if we don't end up shopping every single one of these brands for Giving Tuesday 2020, keep them on your list for the future. Anyone extending generosity to others deserves to be rewarded, and we're hopeful that even more companies will throw their hat in the ring for this initiative next year.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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Originally Appeared on Allure