Beauty trends move quickly. With each season’s product launches, it’s easy to spot brands rushing to incorporate the new “It” colors or innovative packaging (see: refillable beauty products). When it comes to textures, the trend cycle is a bit slower. Take lipsticks, for instance. You have your liquids, your bullets, a powder here and there, stains, and oils. It’s not easy to reinvent the wheel when it comes to the tried-and-true delivery methods of our favorite beauty products. Not easy—but not impossible.
That’s why we get so excited when a new texture trend comes along. Enter: jelly beauty products. The bouncy texture has its roots in K-beauty (Which innovative beauty trend doesn’t, TBH?) and has been steadily making its way into our beauty cabinets—and we can’t get enough.
From eyeshadows to lip gloss to skincare products, jelly beauty products offer a unique sensory experience. Bouncy jelly formulas lend themselves well to makeup and skincare application, especially with products like highlighter. After all, the playful, tactile, and buildable qualities of jelly beauty products are about getting your hands (metaphorically) dirty.
Shop our picks for the best jelly beauty products below.
1 e.l.f. Cosmetics Jelly Pop Juicy Gloss
This new release from e.l.f Cosmetics reminds us of the sticky-sweet glosses of our childhood—in the best way.
2Shiseido Waso Fresh Jelly Lotion
3Farsali Jelly Beam Highlighter
4Inc.Redible You Glow Girl Iridescent Jelly
Available in pink, iridescent white, peach, and gold, these jelly highlighters can be mixed and matched for a multi-dimensional finish.
5Clinique Dramatically Different Hydrating Jelly
The cult favorite Clinique moisturizer (the yellow bottle everyone and their mother has used at some point in their lives) got a jelly formula update we love.
6Belif Aqua Bomb Jelly Cleanser
This jelly-to-foam cleanser removes makeup while hydrating your skin.
7Dior Hydra Life Glow Better Fresh Jelly Mask
A three-minute mask that leaves skin looking and feeling refreshed—and is a joy to apply, thanks to its bouncy feel.
8Givenchy Bouncy Highlighter Cooling Jelly Glow
A stunning highlighter that actually has a cooling effect when applied to skin? Sign us up.
9Glossier Milky Jelly Cleanser
Glossier’s Milky Jelly Cleanser is beloved for a reason. If you haven’t experienced the soothing texture of this cleanser, we suggest adding it to your cart pronto.
10 ColourPop Jelly Much Eyeshadow
Leave it to ColourPop to create super pigmented eyeshadows in 24 shades and delightful jelly textures—at only $8 a pop.
11Almay Make Them Jelly Hi-Lite
Available in pink or gold, this highlighter is a dream if you like a holographic finish.