11 Honoré launches in-house private label collection of elevated basics

Laura Galvan

June 25, 2020 at 1:53 PM·4 min read

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Since its launch in 2017, 11 Honoré has completely revolutionize the plus-size fashion market. While the industry has been making slow strides when it comes to size inclusion, the luxury market in particular has been static. That’s where 11 Honoré has changed the fashion conversation, catering toward plus-size customers through elevated and thoughtful online shopping.

Founded by Patrick Henning, 11 Honoré was born out of the lack of designer offerings for curvy women. The e-tailer has become a place for women who appreciate fashion, but might not see themselves on the runway or see their sizes on the racks at Bergdorf Goodman. Designers like Christian Siriano, Diane Von Furstenberg and Johnathan Simkhai are just a few of the brands that have launched into the plus-size market thanks to 11 Honoré’s resources.

Now, 11 Honoré’s is looking to create the perfect everyday wardrobe, and has appointed designer Danielle Williams-Ek to lead its direction. The brand’s new namesake private label collection, which launched on June 22, is meant to be worn with versatility and ease. The mix-and-match line includes chic black trousers and a belted white jacket with an emphasis on rich fabrications.

Inspired by Donna Karen’s 1985 collection Seven Easy Pieces, which jumpstarted her iconic career, Williams-Ek set out to create a line of elevated basics that will add timeless classics in your closet. The 24-piece debut, which ranges in sizes 12 to 26, will release in three drops and features luxe styles that are practical enough to be part of your day-to-day wardrobe. Think errands to the market to brunch to hanging out with friends. The collection ranges in price from $168 to $568, comparable to the contemporary Theory’s and Vince’s of the world.

“This collection is a mix of classic and modern silhouettes with a trusted fit and thoughtfully placed stretch that reaches a range of shapes and sizes. Each is a high-quality constructed piece, done in color palettes that are fresh and on trend,” the brand’s website reads.

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It's Here! The 11 Honoré Collection Launches Today!⁠⠀ ⁠⠀ This is #FashionReimagined that's made with you in mind and meant to be worn forever in sizes 12-26. ⁠⠀ ⁠⠀ Designed by and fit by #plussize women. ⁠⠀ Click the link in our bio to shop #The11HonoréCollection
A post shared by 11 Honoré (@11honore) on Jun 22, 2020 at 6:41am PDT

In a recent interview with Vogue, Williams-Ek explained that the plus-size market has yet to have a mainstay brand where women can shop every category of the fashion spectrum in one place.

“I’ve always struggled with finding my go-to brand, whether it be contemporary or fast fashion,” she said. “Being plus size, you have to hop around to so many different places, whether they be contemporary or fashion, just to be able to find things that you love…I hope that women look to us first and we become their go-to.”

Shop the new 11 Honoré collection below: