11 Honoré Launched Its Own Plus-Size Line

Irina Grechko

Ever since 11 Honoré launched in 2017, it has revolutionized the fashion scene by bridging the gap between plus-size and luxury — which,  prior to the arrival of the plus-size retailer, were seen as two separate industries. Today, the company continues its mission of offering high-quality, stylish clothing in sizes 12 to 26 by launching its own private label, a collection of modern-day essentials with a stylish twist.
 
The collection, which ranges from around $100 to $600, comes in three drops: The first, out today, is a play on dressy casuals (think: a shirt dress with pockets, a stretchy slip dress), the second will feature stylish sweatshirts, sweatpants, and T-shirts, while the third will nod to workwear with blazers and trousers. “Through these three drops, they literally will hit every piece of your lifestyle, whether it’s to work with your blazer and your trouser, or you want to switch it up and add jeans to go out on the weekend, if you want a date night look, if you’re lounging in the house...” Danielle Williams Eke, the brand’s design director, told Refinery29 on the phone last week. “It’s a lifestyle brand in that it can hit every piece of your life.”
 
When designing the line, according to Williams Eke, the fit was of the utmost importance. “I’ve been in the plus-size industry for a long time, and I tried on just about probably every plus-size brand out there,” she said. “One of the things that’s the hardest is the fit.” With this in mind, 11 Honoré tackled the issue head-on by using a plus-size fit model. “A lot of brands still fit on dress forms or they’re only fitting on a smaller-size fit model and just grading up, so we wanted to make sure that we fit on a true size 18 fit model because you really get to see how the clothes feel and how the fabric moves or doesn’t stretch enough,” Williams Eke said. 
 
The second part of the process was grading for other sizes, to make sure the style looks the same on size 12 as it would on size 26 — something that many still get wrong by simply sizing up. “How we addressed this was grabbing a group of women in our office ranging from size 12 to 26, and we tried clothes on them in their sizes. This allowed us to tweak our grade rule. It’s a tedious step but, for us, it was absolutely necessary to make sure that we gave consistency through fit regardless of what size you were,” she says. “Within the industry, it’s kind of glamorized that all plus-size women are just an hourglass, very voluptuous shape, and that’s just really not the case. There are so many different plus-size body shapes out there, and so we wanted to make sure our clothes fit different shapes.” 
 
The brand also took fabric into account, making sure that each one had a stretch to it, including linen which rarely comes with a stretch in straight sizes but especially not in plus sizes. “One of my pet peeves are plus-size brands who use only fabric with no stretch or rigid fabrics in plus-size clothing. All of our fabrics have at least some stretch,” says Williams Eke. “This really lends itself to getting the perfect fit.”
 
The collection features a neutral palette of white, cream, black, and a mushroom brown; for the “pop,” the brand selected a stunning mirage blue. As for the silhouettes, Williams Eke says the team wanted them to be timeless, with pieces that could easily be mixed and matched with, yes, each other but also with items that are already in their customers’ closets. For inspiration, they looked at Donna Karan’s Seven Easy Pieces
 
“She created this capsule wardrobe of items that you can mix and match… whether for work or play, and that’s where we really found inspiration and wanted to apply to our collection,” she says. “We kind of built our assortment off of that.” In addition to the linen shirt dress, that can be worn as a dress and a duster, the first drop includes a belted jacket, that can be worn as a top or a throw jacket; high-waisted satin trousers that can be styled with sneakers or heels; and satin separates that can also be worn as a matching set.
 
With the price falling just under the contemporary point of other brands the retailer carries, according to Williams Eke, the line “is refreshing for our returning customer but also opens the door to new customers coming in.” In addition to expanding its customer base, she hopes the line will fill a void in the plus-size fashion by offering clothing that’s not super basic but that’s also timeless and well-made.
 
“I do often feel like the fashion industry looks at plus-size as an aesthetic, as opposed to a market within the industry that could have multiple aesthetics and multiple customers. And I think in the same way that there’s a range of brands for straight-sizes, there should be a range of brands and offerings for plus size, and I think that includes high-end and contemporary fashion,” she says. “The more the industry can look at us as not just one thing and one woman and as many women — because let’s be honest the population of plus-size women in America is large — the more we can tap into that, and the better the industry will be.”
 
Check out11 Honoré private label’s first campaign in the slideshow, ahead, and shop the line here.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

Like what you see? How about some more R29 goodness, right here?

Making Clothes As A Plus-Size Person Is Radical

Carolina Herrera Is Now Selling Plus-Size Options

Part & Parcel Just Launched An Inclusive Agency





















More From

  • Your Horoscope This Week

    It’s time for us to open our eyes. The Lunar Eclipse reaches its fullest point in security-minded Capricorn in the early-morning hours of July 5 (between midnight and 1 a.m. EST). A light is being shone on aspects of our lives that we were once unaware of, and it’s critical to pay attention. New paths will be revealed, though we may need to dedicate some quiet time to a mindfulness practice to see them. Luckily, the Eclipse supports our intuition and encourages us to finally let go of old ways of thinking or acting that are holding us back.  The Lunar Eclipse is supported by a trine with change-loving Uranus, which may compel us to discuss our innovative ideas. But it opposes thoughtful Mercury, which can cause some confusion or fogginess — so take time working through your emotions and feelings before you speak, and listen carefully to others.  The Moon is void-of-course on Tuesday, and she will remain void for a full day, until Wednesday afternoon. Void Moons are known for halting action and promoting introspection, so these are great days to sit with your emotions, to heal, and to collect your thoughts. The Moon enters Aries on Saturday at just past 1 a.m. EST, stirring up a more active, ambitious energy.  Be careful with your words on Wednesday, when messenger Mercury forms a square against warrior Mars. It’s easy for us to get fired up against each other. Avoid jumping to conclusions during this transit. Work to be patient with others — then blow off steam by dancing out your feelings, or going for a quick run to clear your thoughts. Like what you see? How about some more R29 goodness, right here?Your July HoroscopeThis Mercury Retrograde, Prepare To FightThe 2020 Revolution Was Written In The Stars

  • The Long-Weekend Fashion Sales You Can Still Shop Tonight

    Ah, long weekends... In lieu of crowded backyard barbecues, we seared hot dogs on individual mini grills from a safe social distance of six feet. And, instead of pouring rosé out of a shared cooler while not really keeping track of whose glass is whose, we sipped bottled to-go cocktails beneath the cover of face masks. But, despite all of these time-honored traditions being in a state of flux, there is a holiday weekend staple that we can still expect: the sales. As sure as the sun rising in the east, the annual influx of 4th of July sales is business as usual with many of the deals lasting through Sunday eve — and they don’t disappoint. Click through to see what scores we rustled up this year. No matter how you ended up spending the long weekend, you can complete it with a darn good sale, if you're in the market to do so. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.Like what you see? How about some more R29 goodness, right here?Wayfair's July 4th Sale Is Up To 70% OffThe Black One-Pieces Online Shoppers Swear By23 Red Swimsuits For Every 4th Of July Pool Party

  • R29 Readers’ Top Stay-At-Home Picks Are All On Sale For July 4th

    After spending many, many months indoors recently, it's very possible that you already know your way around a good cyber sale. But just when you thought you'd be swapping screen time for sunshine in honor of one star-spangled holiday this weekend, let us remind you that the 4th of July is also a major moment for some of the year's biggest markdowns on everything furniture, decor, rugs, and more. And while we're on the topic of that stay-at-home life we've grown accustomed to as of late, we'd like to point out that many of our R29 readers' favorite finds over lockdown (fire pits, desk chairs, and breathable bedding, to name a few) are having their prices slashed, all in the name of patriotism as July 4 draws near. So we're breaking down the top holiday deals by category featuring the season's most-loved home items so you're well-prepared to ride the wave of promotions that's on its way. With discounts of up to 70% off from popular retailers like Wayfair and Lulu and Georgia, it'll be worth the extra few minutes at your computer. The more efficient your sale shopping, the more time you've got to soak up that all-too-precious vitamin D, so click through our roundup of unmissable steals ahead and keep checking back — we'll be updating this list as long as the markdowns are marching in. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.Like what you see? How about some more R29 goodness, right here?All The Home Sales You May As Well Shop While WFHUpgrade Your Bedroom Decor With This Design HackWayfair's July 4th Sale Is Up To 70% Off

  • It’s Hot. Here’s How To Make Your Face Mask More Comfortable

    I’m going to kick this off with two statements that are likely beyond obvious to you (unless you’ve spent the first half of 2020 living off the land in the desolate wilderness with nothing but a penknife and a ball of cord to keep you company, à la My Side of The Mountain). You should be wearing a mask. And it’s freaking hot outside. What do these two things have to do with other? Well, wearing a mask in the heat is a pain. Masks can get sweaty, feel stuffy, and can even leave us with a heat rash.“It’s worth acknowledging that masks are uncomfortable, especially when it’s hot and humid,” says Nate Favini, MD, medical lead at Forward, a concierge medical service. “They’re annoying, and I don’t think we should pretend that’s not true. I’m empathetic — but it doesn’t mean that wearing a mask isn’t crucial.” Because the fact is, face masks work. They reduce transmission, helping to curb the spread of coronavirus and to quite literally save lives. “The COVID-19 pandemic continues to have an increasing number of cases, so it’s more important than ever to wear a mask,” says Natasha Bhuyan, MD, One Medical’s regional medical director. “Until we have a vaccine, widespread masks are our best defense against this virus.”But when it’s hot and sticky outside, and the humid air you’re exhaling is getting trapped by your mask, things might get a little stifling, admits Dr. Bhuyan. (To be clear: While there’s a myth circulating that wearing a mask can lower oxygen levels, it’s not true. Doctors and nurses wear them all day long, and they’re doing okay. “Even though we are exhaling carbon dioxide, it already exists in the environment… Wearing the mask does not increase this risk,” Dr. Bhuyan says.)So, yes, wearing a face mask on a 100-degree day is still worth it. And to make it easier on you, we asked doctors for their best tips for staying comfortable while doing your civic duty and covering your face in steamy temps. Get a more breathable mask. Choose one that has more structure than those that lie flat against your mouth. But Dr. Favini cautions that the more breathable a mask is, the less protection it may offer to the people around you. “There’s the tension of wanting people to have masks that are more comfortable versus wanting them to have ones that are more effective.” So if you’re going to be indoors and/or around others, wear a more effective mask, even if it makes you feel hotter. (Or layer up. Which brings us to…)Choose the right material. This is especially important if you’re getting heat rashes from your mask. “Consider fabrics that are either natural, like cotton, or synthetic fabrics that wick away sweat, such as fabric found in exercise clothing,” says Ted Lain, MD, dermatologist and chief medical officer at Sanova Dermatology. “The latest recommendation is to use multiple layers of fabric to produce the most effective protective barrier to the virus, so instead of using a thick cotton, consider a thinner cotton fabric but layering it.”Bring backups. A sweaty mask stinks — literally and figuratively. So have a few fresh ones in your bag. That way if you sweat through one, you’ll have another at the ready. This can make you more comfortable, and prevent breakouts. “Sweating and the humidity in the mask area certainly can lead to a dermatitis, or even an acne breakout,” says Dr. Lain. Pack each extra in a clean, sealable plastic baggie so it won’t be exposed to any germs before you slip it on your face.Time your “chin strap” moments. Sure, if you’re totally alone, then it’s fine to pull your mask down and take a few deep breaths. But then pull it back up, Dr. Favini says: “Wearing your mask down around your chin is like having a condom and leaving it on the nightstand while you have sex.” Like what you see? How about some more R29 goodness, right here?