11 Black-Owned Sustainable Brands To Shop On Earth Day & Beyond

Alexandra Polk
·4 min read

Climate change affects the whole planet, so why is the sustainability movement so white-washed? Enough Black-owned brands exist within the stratosphere to dominate a large chunk of the eco-friendly fashion, beauty, wellness, and lifestyle industries, yet are often left out of the conversation. Let's chat: we scoured the web (and our own personal belongings) to curate a list of the best Black-owned sustainable brands that we can support to support the planet.

What makes a brand sustainable? Biodegradable packaging, all-natural ingredients and textiles, ethical sourcing, fair trade methods, and upcycling materials are just a start to a long list of practices that retailers can implement to soften their carbon footprints. Ahead, shop an eco-collection of all-natural coconut lip balms, breezy 100% linen sheets, luxe vegan foot care, toxin-free yoga mats, and more sustainable goods from Black-owned brands that are crushing the eco-friendly game — not the earth.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. The product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.

<h2>Goodee</h2><br>Goodee, founded by <a href="https://www.goodeeworld.com/pages/about-us" rel="nofollow noopener" target="_blank" data-ylk="slk:Byron and Dexter Peart" class="link rapid-noclick-resp">Byron and Dexter Peart</a>, creates, “good design that doesn’t cost the Earth.” This Black-owned marketplace offers hundreds of responsibly-created products from numerous vendors and each one tells its own story. <br><br><em>Shop</em> <strong><em><a href="https://www.goodeeworld.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Goodee" class="link rapid-noclick-resp">Goodee</a></em></strong><br><br><strong>Goodee</strong> Bicycle Basket, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.goodeeworld.com%2Fcollections%2Fbest-sellers%2Fproducts%2Fbicycle-basket-natural-pink-black" rel="nofollow noopener" target="_blank" data-ylk="slk:Goodee" class="link rapid-noclick-resp">Goodee</a>

Goodee


Goodee, founded by Byron and Dexter Peart, creates, “good design that doesn’t cost the Earth.” This Black-owned marketplace offers hundreds of responsibly-created products from numerous vendors and each one tells its own story.

Shop Goodee

Goodee Bicycle Basket, $, available at Goodee
<h2>Linoto</h2><br>Linoto sheets are held to the same standards as designer dresses — each set is marked with chalk, expertly cut, washed with natural laundry detergent, and wrapped up in plastic-free sustainable packaging. Founder and creative director, <a href="https://www.linoto.com/about-linoto/" rel="nofollow noopener" target="_blank" data-ylk="slk:Jason Evege" class="link rapid-noclick-resp">Jason Evege</a>, manipulates linen fabric into sheets that help you sleep better, curtains that effortlessly embellish a room, and more quality home essentials.<br><br><em>Shop</em> <strong><em><a href="http://linoto.com" rel="nofollow noopener" target="_blank" data-ylk="slk:Linoto" class="link rapid-noclick-resp">Linoto</a></em></strong><br><br><strong>Linoto</strong> 100% Linen Sheet Sets, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.linoto.com%2F100-linen-sheet-sets%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Linoto" class="link rapid-noclick-resp">Linoto</a>

Linoto


Linoto sheets are held to the same standards as designer dresses — each set is marked with chalk, expertly cut, washed with natural laundry detergent, and wrapped up in plastic-free sustainable packaging. Founder and creative director, Jason Evege, manipulates linen fabric into sheets that help you sleep better, curtains that effortlessly embellish a room, and more quality home essentials.

Shop Linoto

Linoto 100% Linen Sheet Sets, $, available at Linoto
<h2>Jade Swim<br></h2><br>A majority of Jade Swim's collections are created from 100% regenerated nylon, <a href="https://www.oeko-tex.com/en/our-standards/standard-100-by-oeko-tex" rel="nofollow noopener" target="_blank" data-ylk="slk:Oeko-Tex certified" class="link rapid-noclick-resp">Oeko-Tex certified</a> fabrics, and are packaged in 100% recycled plastic and biodegradable shipping bags. Former fashion stylist and editor, <a href="https://jadeswim.com/pages/about" rel="nofollow noopener" target="_blank" data-ylk="slk:Brittany Kozerski" class="link rapid-noclick-resp">Brittany Kozerski</a> runs Jade Swim on both minimalist designs and minimal waste practices. <br><br><em>Shop</em> <strong><em><a href="http://jadeswim.com" rel="nofollow noopener" target="_blank" data-ylk="slk:Jade Swim" class="link rapid-noclick-resp">Jade Swim</a></em></strong><br><br><strong>Jade Swim</strong> All In One Piece, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fjadeswim.com%2Fcollections%2Fall%2Fproducts%2Fall-in-one-piece" rel="nofollow noopener" target="_blank" data-ylk="slk:Jade Swim" class="link rapid-noclick-resp">Jade Swim</a>

Jade Swim


A majority of Jade Swim's collections are created from 100% regenerated nylon, Oeko-Tex certified fabrics, and are packaged in 100% recycled plastic and biodegradable shipping bags. Former fashion stylist and editor, Brittany Kozerski runs Jade Swim on both minimalist designs and minimal waste practices.

Shop Jade Swim

Jade Swim All In One Piece, $, available at Jade Swim
<h2>Alaffia</h2><br>Clean, green, and fair trade beauty company, Alaffia, empowers African communities through its sustainable products and many philanthropies. The brand is both <a href="https://www.fairforlife.org/pmws/indexDOM.php?client_id=fairforlife&page_id=home" rel="nofollow noopener" target="_blank" data-ylk="slk:F" class="link rapid-noclick-resp">F</a><a href="https://www.fairforlife.org/pmws/indexDOM.php?client_id=fairforlife&page_id=home" rel="nofollow noopener" target="_blank" data-ylk="slk:or Life and Fair For Life" class="link rapid-noclick-resp">or Life and Fair For Life</a><a href="https://www.fairforlife.org/pmws/indexDOM.php?client_id=fairforlife&page_id=home" rel="nofollow noopener" target="_blank" data-ylk="slk:certified" class="link rapid-noclick-resp"> certified</a> which attests to the company's commitment to ethical practices. <br><br><em>Shop</em> <strong><em><a href="http://alaffia.com" rel="nofollow noopener" target="_blank" data-ylk="slk:Alaffia" class="link rapid-noclick-resp">Alaffia</a></em></strong><br><br><strong>Alaffia</strong> Authentic African Black Soap All-In-One, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.alaffia.com%2Fproducts%2Fauthentic-african-black-soap-eucalyptus-tea-tree-32oz" rel="nofollow noopener" target="_blank" data-ylk="slk:Alaffia" class="link rapid-noclick-resp">Alaffia</a>

Alaffia


Clean, green, and fair trade beauty company, Alaffia, empowers African communities through its sustainable products and many philanthropies. The brand is both For Life and Fair For Life certified which attests to the company's commitment to ethical practices.

Shop Alaffia

Alaffia Authentic African Black Soap All-In-One, $, available at Alaffia
<h2>Roots & Bloom <br></h2><br>Roots & Bloom's founder, <a href="https://shoprootsandbloom.com/our-philosophy" rel="nofollow noopener" target="_blank" data-ylk="slk:Sherri Reid" class="link rapid-noclick-resp">Sherri Reid</a>, believes in protecting the Earth's crust, but eradicating the crust on your feet. Its ingredient philosophy includes but is not limited to no GMOs, no toxic chemicals, and no parabens. <br><br><em>Shop</em> <strong><em><a href="https://shoprootsandbloom.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Roots & Bloom" class="link rapid-noclick-resp">Roots & Bloom</a></em></strong><br><br><strong>Roots & Bloom</strong> Multi-Acid Exfoliating Treatment Pads - 15pk, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fshoprootsandbloom.com%2Fshop%2Fmulti-acid-exfoliating-treatment-pads" rel="nofollow noopener" target="_blank" data-ylk="slk:Roots & Bloom" class="link rapid-noclick-resp">Roots & Bloom</a>

Roots & Bloom


Roots & Bloom's founder, Sherri Reid, believes in protecting the Earth's crust, but eradicating the crust on your feet. Its ingredient philosophy includes but is not limited to no GMOs, no toxic chemicals, and no parabens.

Shop Roots & Bloom

Roots & Bloom Multi-Acid Exfoliating Treatment Pads - 15pk, $, available at Roots & Bloom
<h2>Adwoa Beauty<br></h2><br><a href="https://www.adwoabeauty.com/pages/about-us" rel="nofollow noopener" target="_blank" data-ylk="slk:Julia Addo" class="link rapid-noclick-resp">Julia Addo</a> founded this Sephora-approved clean Black haircare brand to cater to kinky, curly, and wavy hair textures, not gender. Check out the full line of gender-neutral shampoos, conditioners, scalp treatments, and more on <a href="https://www.adwoabeauty.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:her site" class="link rapid-noclick-resp">her site</a>, or at <a href="https://www.sephora.com/brand/adwoa-beauty" rel="nofollow noopener" target="_blank" data-ylk="slk:Sephora" class="link rapid-noclick-resp">Sephora</a> right now. <br><br><em>Shop</em> <a href="https://www.sephora.com/brand/adwoa-beauty?icid2=product_link_brand" rel="nofollow noopener" target="_blank" data-ylk="slk:Adwoa Beauty" class="link rapid-noclick-resp"><strong><em>Adwoa Beauty</em></strong></a><br><br><strong>Adwoa Beauty</strong> Baomint™ Leave In Conditioning Styler, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fadwoa-beauty-baomint-leave-in-conditioning-styler-P457233" rel="nofollow noopener" target="_blank" data-ylk="slk:Sephora" class="link rapid-noclick-resp">Sephora</a>

Adwoa Beauty


Julia Addo founded this Sephora-approved clean Black haircare brand to cater to kinky, curly, and wavy hair textures, not gender. Check out the full line of gender-neutral shampoos, conditioners, scalp treatments, and more on her site, or at Sephora right now.

Shop Adwoa Beauty

Adwoa Beauty Baomint™ Leave In Conditioning Styler, $, available at Sephora
<h2>Golde</h2><br>Just in time for Earth Day, the sustainable beauty and wellness brand, Golde, restocked its highly coveted Make Your Matcha Kit. Co-founder and CEO, Trinity Mouzon Wofford, started her brand in a small Brooklyn apartment in 2017 and has nurtured it into the booming Black-owned business it is today. Check out the wide selection of natural face masks (<a href="https://www.refinery29.com/en-us/black-owned-beauty-wellness-product-reviews#slide-3" rel="nofollow noopener" target="_blank" data-ylk="slk:that I've tried and loved" class="link rapid-noclick-resp">that I've tried and loved</a>), superfood blends, and more vegan treasures available on site.<br><br><em>Shop</em> <strong><em><a href="http://golde.com" rel="nofollow noopener" target="_blank" data-ylk="slk:Golde" class="link rapid-noclick-resp">Golde</a></em></strong><br><br><strong>Golde</strong> Make Your Matcha Kit, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fgolde.co%2Fcollections%2Fkits%2Fproducts%2Fmake-your-matcha-kit" rel="nofollow noopener" target="_blank" data-ylk="slk:Golde" class="link rapid-noclick-resp">Golde</a>

Golde


Just in time for Earth Day, the sustainable beauty and wellness brand, Golde, restocked its highly coveted Make Your Matcha Kit. Co-founder and CEO, Trinity Mouzon Wofford, started her brand in a small Brooklyn apartment in 2017 and has nurtured it into the booming Black-owned business it is today. Check out the wide selection of natural face masks (that I've tried and loved), superfood blends, and more vegan treasures available on site.

Shop Golde

Golde Make Your Matcha Kit, $, available at Golde
<h2>Sugarmat</h2><br>Sugarmat is committed to making its products eco-friendly, but also Instragrammable — each yoga mat is comprised of 100% natural rubber, synthetic suede, water-based ink, and toxic-free materials.<br><br><em>Shop</em> <strong><em><a href="http://sugarmat.com" rel="nofollow noopener" target="_blank" data-ylk="slk:Sugarmat" class="link rapid-noclick-resp">Sugarmat</a></em></strong><br><br><strong>Sugarmat</strong> Dream Catcher No.3 Red - Suede Yoga Mat (3MM), $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.sugarmat.com%2Fcollections%2Fbest-seller-yoga%2Fproducts%2Fdream-catcher-no-3-red" rel="nofollow noopener" target="_blank" data-ylk="slk:Sugarmat" class="link rapid-noclick-resp">Sugarmat</a>

Sugarmat


Sugarmat is committed to making its products eco-friendly, but also Instragrammable — each yoga mat is comprised of 100% natural rubber, synthetic suede, water-based ink, and toxic-free materials.

Shop Sugarmat

Sugarmat Dream Catcher No.3 Red - Suede Yoga Mat (3MM), $, available at Sugarmat
<h2>The Folklore</h2><br>This online marketplace is, "the leading destination for luxury and emerging African designers." Its <a href="https://www.thefolklore.com/collections/sustainable-brands/" rel="nofollow noopener" target="_blank" data-ylk="slk:sustainable brands' tab" class="link rapid-noclick-resp">sustainable brands' tab </a>features an impressive collection of unique eco-friendly designs and products like these leather mules that are only made to order and handcrafted with minimal machine use. <br><br><em>Shop</em> <strong><em><a href="http://thefolklore.com" rel="nofollow noopener" target="_blank" data-ylk="slk:The Folklore" class="link rapid-noclick-resp">The Folklore</a></em></strong><br><br><strong>Shekudo</strong> Oby Mule Sandal, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.thefolklore.com%2Fcollections%2Fsustainable-brands%2Fproducts%2Fshekudo-oby-tan-mule-sandal" rel="nofollow noopener" target="_blank" data-ylk="slk:The Folklore" class="link rapid-noclick-resp">The Folklore</a>

The Folklore


This online marketplace is, "the leading destination for luxury and emerging African designers." Its sustainable brands' tab features an impressive collection of unique eco-friendly designs and products like these leather mules that are only made to order and handcrafted with minimal machine use.

Shop The Folklore

Shekudo Oby Mule Sandal, $, available at The Folklore
<h2>Arrow + Phoenix</h2><br><a href="https://www.arrowandphoenix.com/our-story" rel="nofollow noopener" target="_blank" data-ylk="slk:Kayla Bell" class="link rapid-noclick-resp">Kayla Bell</a> hopes to, "inspire people (especially women) to love themselves and to uplift others," through her sustainable brand. All bikinis are crafted from 100% recyclable materials, 100% recycled yarn, and use 75% less energy to be created.<br><br><em>Shop</em> <strong><em><a href="http://arrowandphoenix.com" rel="nofollow noopener" target="_blank" data-ylk="slk:Arrow + Phoenix" class="link rapid-noclick-resp">Arrow + Phoenix</a></em></strong><br><br><strong>Arrow & Phoenix</strong> Riane Top, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.arrowandphoenix.com%2Fswimwear%2Friane-top" rel="nofollow noopener" target="_blank" data-ylk="slk:Arrow & Phoenix" class="link rapid-noclick-resp">Arrow & Phoenix</a>

Arrow + Phoenix


Kayla Bell hopes to, "inspire people (especially women) to love themselves and to uplift others," through her sustainable brand. All bikinis are crafted from 100% recyclable materials, 100% recycled yarn, and use 75% less energy to be created.

Shop Arrow + Phoenix

Arrow & Phoenix Riane Top, $, available at Arrow & Phoenix
<h2>Mented Cosmetics</h2><br><a href="https://www.refinery29.com/en-us/black-owned-beauty-wellness-product-reviews" rel="nofollow noopener" target="_blank" data-ylk="slk:I test out this hydrating lip balm just a few months ago" class="link rapid-noclick-resp">I test out this hydrating lip balm just a few months ago</a> and am already dreading the thought of it running out. Like all of Mented Cosmetics' products, this balm is non-toxic, paraben-free, cruelty-free, and vegan. <br><br><em>Shop</em> <strong><em><a href="http://mented.com" rel="nofollow noopener" target="_blank" data-ylk="slk:Mented Cosmetics" class="link rapid-noclick-resp">Mented Cosmetics</a></em></strong><br><br><strong>Mented Cosmetics</strong> Balms Away Coconut Lip Treatment, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.mentedcosmetics.com%2Fproducts%2Fbalms-away-coconut-lip-treatment" rel="nofollow noopener" target="_blank" data-ylk="slk:Mented Cosmetics" class="link rapid-noclick-resp">Mented Cosmetics</a>

Mented Cosmetics


I test out this hydrating lip balm just a few months ago and am already dreading the thought of it running out. Like all of Mented Cosmetics' products, this balm is non-toxic, paraben-free, cruelty-free, and vegan.

Shop Mented Cosmetics

Mented Cosmetics Balms Away Coconut Lip Treatment, $, available at Mented Cosmetics

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