They're so satisfying.
Target is likely already your go-to destination for home necessities (you know, with a side of things you don't need, but will end up buying anyway). And if you are a frequent Target shopper, you know that recently, they've been launching more and more of their own in-house brands. One of those brands is Made By Design, which is full of simple and sleek houseware basics and travel necessities (even luggage!).
What you might not know is that all of these products were designed based on real customer research—the most extensive guest research the brand has ever done, in fact—via surveys, interviews, focus groups at Target's Minneapolis headquarters, and by spending time with customers in their homes to learn about their needs and pain points.
Given the research that went into these products, it's no surprise to learn that many of these Made By Design products—especially in the storage and organizing department—have quickly become popular picks for Target shoppers, racking up rave reviews and high ratings. These 10 products are among the most popular and well-rated, so if you need to up your organizing game, you need to check these out.