These days, dyeing your hair is as common as putting on lip balm or washing your face.
In the last month, you've probably texted your colorist about going blonde like Hailey Bieber, copper-red like Katherine Langford, or even caramel brunette like Vanessa Hudgens. But changing up your color is a short-term goal with long-term effects. Not only does it change your mood, how you wear your makeup, and how you dress, but it also affects the kind of products that live inside your shower. Catering your wash-day routine to your newly dyed hair is crucial to making the $300 bill for partial highlights worth it — the better the shampoo, the longer the color will last. Unfortunately, no one has time to test out hundreds of color-friendly formulas. So, we tapped the hair experts to share their favorite shampoos for color-treated hair, ahead. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission. The colorist: Dawn Tracey, colorist at Méche Salon The shampoo: Redken Genius Wash Cleansing Conditioner You've been bleaching your hair every five weeks for half a decade — and you love it! — but you hope to grow your hair past your shoulders at some point. Tracey suggests this cleansing conditioner that repairs fragile ends and leaves platinum hair soft and silky. Redken Redken Genius Wash Cleansing Conditioner, $, available at Walmart The colorist: Matt Rez, brand ambassador for Redken and colorist at Méche Salon The shampoo: Redken Color Extend Blondage Investing in a purple shampoo is a must for bottle blondes. Rez loves this formula because it counteracts brassy undertones while simultaneously cleansing and hydrating your hair. Redken Color Extend Blondage Color Depositing Purple Shampoo, $, available at Ulta Beauty The colorist: Aura Friedman, creative director and colorist at Sally Hershberger Salon The shampoo: Shu Uemura Art Of Hair Essence Absolue If you see a platinum blonde in New York, chances are they probably visit Friedman regularly — and she almost always recommends a cleansing milk to her clients instead of a traditional shampoo. While typical suds strip hair of fresh color faster, a cleansing milk cleanses without sacrificing the natural oils your scalp needs. Shu Uemura Essence Absolue Cleansing Milk Conditioner, $, available at Shu Uemura The colorist: Mizz Choi, co-owner and colorist at Nova Arts Salon The shampoo: Mr. Smith Balancing Shampoo An insider formula you've probably never heard of, Mr. Smith's balancing, lightweight shampoo is one that Choi swears by. It also happens to smell "like heaven." Mr. Smith Mr Smith Balancing Shampoo, $, available at Mane Duo Salon The colorist: Mark William Selley, specialist color consultant The shampoo: Olaplex No.4 Bond Maintenance Shampoo Selley tells us that, for him, Olaplex is a must — that includes the brand's newest shampoo launch. Selley specifically recommends this shampoo for new blondes (who are natural brunettes) looking to maintain the integrity of their hair after several rounds of bleach. Olaplex No. 4 Bond Maintenance™ Shampoo, $, available at Sephora The colorist: Aura Friedman The shampoo: R+Co Analog Cleansing Foam Conditioner Color-treated hair doesn't have time for build-up because residual conditioner or serum sitting on strands can make color look dull. Friedman recommends this scalp-nourishing formula to avoid exactly that. R+Co ANALOG Cleansing Foam Conditioner, $, available at DermStore The colorist: Matt Rez The shampoo: Redken Color Extend Magnetics Co-washes and purple shampoos are great, but not necessarily what you use every single time you wash your hair. For that, Rez recommends this sulfate-free formula that works similarly to Olaplex to rebuild and strengthen the hair. Redken Color Extend Magnetics Shampoo, $, available at Ulta Beauty The colorist: Mizz Choi The shampoo: Oway Frequent Use Shampoo Another color-saving hero both Choi and and Selley recommend comes from Oway. While Choi praises it for the super-cleaning ingredients, Selley says that he prefers the gentle formula for its scent. Oway Oway Soothing Hair Bath, $, available at Revive Salons The colorist: Mark William Selley The shampoo: Alterna Caviar Replenishing Moisture Color-treated hair should avoid sulfates as much as possible, so Selley suggests trying this color-guarding shampoo that keeps highlights bright and bold. It's just an added bonus that it feels as luxurious as what you'd experience in the salon. Alterna CAVIAR Anti-Aging® Replenishing Moisture Shampoo, $, available at Sephora The colorist: Dawn Tracey The shampoo: Virtue Recovery Shampoo Not only does this formula maintain color, but it also strengthens your hair with a keratin complex that repairs splits ends and brittle roots. Virtue Labs Recovery Shampoo, $, available at Virtue Labs The colorist: Ryan Trygstad, celebrity colorist and owner at Mark Ryan Salon The shampoo: Shu Uemura Ultimate Reset Shampoo If it's been a few months since you got a trim or treatment and your hair is showing it, incorporate this hydrating shampoo into your regimen. Trygstad uses it at his bowl for fresh blondes, like R29's beauty director, to keep their strands soft and healthy-looking. Shu Uemura Ultimate Reset Shampoo, $, available at Sephora Like what you see? How about some more R29 goodness, right here? 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