- 1 / 10
Great-looking outerwear that actually keeps you warm can be hard to come by, especially at a reasonable cost. That’s why we’re psyched about The Arrivals, a collection of men’s and women’s coats and jackets made for shoppers with designer tastes and fast-fashion budgets. While a leather jacket can set you back $2,000-$3,000 if you let it, The Arrivals’ model—made of sturdy pebbled Italian lamb hide, decorated with a detachable lamb fur collar—rings up at a more digestible, if not cheap, $685. And for those who just want a warm winter coat, there’s the Finn, a $385 cocoon made out of winter-weight Turkish wool. The Arrivals make what we like to call investment pieces: the kinds of things that are worth spending a bit of money on because you’ll be able to wear them for years to come.
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A spin-off of online menswear brand Bonobos, Ayr prides itself on offering “edited essentials” for day and night, from work-ready wide-leg trousers ($250) to a cocktail-appropriate bias-cut slip dress ($295). Collection standbys include chambray shirts and denim in just about every fit and wash imaginable. But there are novel items, too, like T-shirts designed by Los Angeles-based artist Hamish Robertson.
- 3 / 10
It’s ironic, but minimalist sneaker styles are often the priciest—costing upward of $400 for a pair of slip ons. Enter OneGround, a Kickstarter-funded sneaker collection for both men and women that charges $99 a pop for shoes that are worth four times that price. (The team says it can offer us such a great deal by cutting out the middleman and selling direct to the consumer, a strategy a lot of online brands use.) The sleek styles, reminiscent of designs by Common Projects, Acne and Céline, are so popular that you need to request an invite to shop the site.
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- 4 / 10
Well-made, well-priced furniture is virtually nonexistent, which is why Fab.com founder Jason Goldberg launched Hem in the fall of 2014. The modernist tables, chairs and accessories promise Design Within Reach quality and design at Crate and Barrel prices. It’s an exciting proposition, especially because Hem’s roster of designers lists some of the most impressive talents in the industry. Must-have pieces include Swedish design firm Form Us With Love’s copper lamp set ($853.10) and Belgian designer Sylvain Willenz’s textured pillows ($69).
- 5 / 10
This San Francisco-based startup is all about transparency, promising to be open and honest with its customers about how and where every cropped pocket t-shirt ($15) and shrunken swing trench coat ($138) is made, explaining the costs behind each thread. But while the do-gooder mission is inspiring, it’s just as crucial that Everlane’s minimalist aesthetic hits the mark every time. Go there for tanks and sweatshirts, as well as more elevated pieces like cashmere v-necks, round-neck silk blouses, and cross-body leather bags. It’s exactly what we want from a modern basics brand.
- 6 / 10
Made-in-LA denim for $100? Meet Industry Standard, your new go-to line for cropped skinny jeans-- once a trend that is now a closet staple. Launched by a fashion industry insider who lived in jeans but hated the price tag, Industry Standard’s mid-rise and high-rise styles in come the washes you want: white, dark denim, inky black. No weird whiskering or distressing here.
- 7 / 10
Sexy lingerie doesn’t have to be about lace, say the makers of fashion-y underwear line Negative. The collection’s snakeskin-print bras and classic-white thongs are meant to be provocative without too many flourishes. In fact, the line’s super-soft, off-the-shoulder tees and tanks are sheer enough to show off what’s underneath.
- 8 / 10
The general look of workout clothes has improved exponentially over the past couple of years, but Austin-based Outdoor Voice has managed to trump their competitors, offering great-looking gear that also performs exceptionally well. From color-block leggings ($100) to ab-baring crop tops ($60)—all done in easy colors like charcoal gray—these are pieces that you can actually wear post-workout. And for those who still prefer to try things before they buy: Outdoor Voices operates an IRL store in Austin, with a New York outpost to come.
- 9 / 10
You can buy BeautyCounter two different ways: Online, through the Santa Monica-based startup’s e-commerce boutique, or through a consultant, Avon-lady style. The end result is the same: beautifully packaged products that not only perform well, but are made with the safest ingredients possible. To start, try the line’s Lustro Face Oil in Jasmine, $64, and the Color Sweep blush duo in Flamingo/Apricot, $36.
- 10 / 10
The founders of Cuyana work with artisans across the globe to design high-quality leather goods, jewelry and apparel at prices that won’t shock. The line’s Made-in-Argentina shopper tote, for instance, is $215: less than what many mall retailers charge. While the handbags and knitwear are great, the brand’s jewelry collection, handcrafted in Bali by local artisans, is the real standout. The hammered gold hoop earrings, $135, are an instant wardrobe staple.
Even if you’re not a big e-commerce shopper, most of us enjoy browsing the web for goodies. An impressive—or disturbing, depending on how you look at it—45% of 18-35 year olds spend more than an hour a day scanning shopping sites, according to a 2013 report by the
Urban Land Institute. What’s even more interesting: 91% of those browsers ended up making a purchase over a six-month time period. But while we all have our bookmarked favorites, from Shopbop to Net-a-Porter, the most exciting thing about shopping on the web right now is stumbling upon something unexpected. Over the past half-decade, a crop of cool, gently priced brands have emerged online, capturing the hearts of fashion insiders and super shoppers alike. Here are the 10 labels that you need to know.